Sun's New Telecoverage Model for the Emerging Markets Region

In adding to its recent mid-market push in Europe, Sun just announced its first major initiative - a telecoverage model - in the Emerging Markets (EM) region. The model will go live in 139 countries across the EM region and help reach out to high growth SMBs, startups and Web 2.0 through our local partners and further Sun's mid-market initiative.

This telecoverage model has been used in India for the past 6 years and has proven success. Rolling it out in the EM region, "will help optimize sales reach of the Sun brand into sectors and regions that would have otherwise been difficult to tap as well as drive our volume products and solutions to new markets and customer segments," said Anil Valluri, VP and Managing Director, India GEM, Sun Microsystems.

This telecoverage model enables Sun to focus resources and attention to open more opportunities with governments, businesses and developers that are interested in Sun's approach to sustainable network computing, open source software and innovative technologies in growing markets like India, Greater China, Latin America, South and Eastern Europe, Middle East and Africa.

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