Thursday Dec 18, 2008

Sun's New Telecoverage Model for the Emerging Markets Region

In adding to its recent mid-market push in Europe, Sun just announced its first major initiative - a telecoverage model - in the Emerging Markets (EM) region. The model will go live in 139 countries across the EM region and help reach out to high growth SMBs, startups and Web 2.0 through our local partners and further Sun's mid-market initiative.

This telecoverage model has been used in India for the past 6 years and has proven success. Rolling it out in the EM region, "will help optimize sales reach of the Sun brand into sectors and regions that would have otherwise been difficult to tap as well as drive our volume products and solutions to new markets and customer segments," said Anil Valluri, VP and Managing Director, India GEM, Sun Microsystems.

This telecoverage model enables Sun to focus resources and attention to open more opportunities with governments, businesses and developers that are interested in Sun's approach to sustainable network computing, open source software and innovative technologies in growing markets like India, Greater China, Latin America, South and Eastern Europe, Middle East and Africa.

Tuesday Nov 18, 2008

Sun Receives Insight 2008 Top Partner Alignment Award

At last week's Insight Partner Forum in Phoenix, Sun received the prestigious "Top Partner Alignment" award. The award recognizes those partners best aligned with Insight's priorities. Sun was selected based on a number of criteria including partner investment, initiatives, involvement, synergy, creativity, and growth in the following areas: warranties and integration; field engagement; service, product and category training; and services infrastructure.

Here's Sun's Douglas Fulmer (second from left) accepting the award on behalf of Sun along with Insight's Dave Casillo, Gene Hanchar and Mark McGrath.

"Sun Microsystems is highly invested in our partnership with Insight and is proud to have received the Insight 2008 Top Partner Alignment Award," said Tom Wagner, vice president, North America Partner Sales. "Sun is working diligently to empower our partners by enhancing business propositions and dramatically simplifying the ways we work with them. Insight plays a pivotal role in our plans to expand into new markets and grow our existing customer base. This award highlights our synergies with Insight."

Wednesday Nov 12, 2008

Sun for Windows Essential Business Server Solution

As you may have seen, Microsoft today released Windows Essential Business Server 2008, a new bundled software package that includes Windows Server 2008, Exchange Server 2007 and other software that midsized businesses require.

Expanding its portfolio of mid-market solutions, Sun introduced the Sun for Windows Essential Business Server Solution, a pre-configured, competitively priced server and storage solution that makes it easy to get EBS up and running.

Usually, EBS runs on 3 separate servers, but the Sun EBS Solution takes advantage of the software’s virtualization capabilities to run on just 1 system (Sun’s x4150 or x4250 server with attached J4200 storage). This saves on space and up-front costs – not to mention the resources it takes to power, cool and manage more servers – and can mean real savings for customers. For example, a company using a medium configuration of the Sun EBS solution (for 100-200 users) can save more than 80% in power and cooling expenses and 29% in total spend over 3 years vs. competitive solutions for EBS.

Sun expects EBS to present a great opportunity for its channel partners with Microsoft and Sun expertise. Companies interested in checking out the Sun solution can do so for free through Sun's Try and Buy program.

Tuesday Nov 11, 2008

Sun Extends Mid-Market Push into Europe

Piggy backing off the successful mid-market launch in the US earlier this year, Sun recently announced a new initiative targeting the European mid-market where customers in countries such as Italy, Spain and the Netherlands can learn more about Sun's solutions for mid-sized companies – like the Sun Infrastructure Solution for Microsoft Exchange. Sun is offering complete solutions, based on its x86 product family and storage offerings, and leveraging its extensive partner network in the region – to provide customers with enterprise-class products without the associated costs and complexities.

Check out how Sun customer, Yuntaa, a Belgian-based Web 2.0 company is using Sun solutions to help grow their business.

Tuesday Nov 04, 2008

Sun Expands Software Channel Program and Enhances Partner Advantage Program Enhancements

Earlier this week, Sun announced the expansion of its software channel program, enabling partners to capitalize on the growing success of Sun's open source powerhouses like GlassFish, MySQL, OpenSolaris and xVM VirtualBox to create new revenue opportunities.  

As part of this broader initiative, Sun announced significant enhancements to the Sun Partner Advantage Program with the introduction of the Open Access Channel Program and a set of new Software SpecialtiesTo listen to Sun’s Bill Cate and Lisa Marselli talk about the news on Sun’s BlogTalkRadio channel click here

Software Specialties
Designed to provide increased revenue opportunities to integration and consulting partners that invest in our software.  Program enable partners to expand their integration services expertise for high value services-rich deployments, grow top line revenue and margins and differentiate themselves from their competitors by providing customers more value with comprehensive solutions. Six specialties – identity management, SOA, MySQL, xVM Ops Center, xVM Virtual Desktop Infrastructure and open storage - are being rolled out.

Open Access Channel Program
Gives resellers a simple, no barrier to entry option for gaining access to Sun's software portfolio.  New resellers can grow their businesses by expanding their product portfolios to include Sun software solutions.  Distributors can grow their businesses by recruiting and cultivating new partner relationships focused on selling Sun software with little investment and risk.

To learn more about becoming a Sun Partner - click here

Friday Aug 22, 2008

Sun’s Cheryl Turja Among Most Powerful Women in the Channel

At this week's XChange 08 conference, Sun’s Director of U.S. Partner Programs Cheryl Turja was named one of the most powerful women in the channel by VARBusiness magazine. Cheryl joins Sun's Cheryl Cook who won the award in 2007.

Check out the article here and her profile below.

Congratulations, Cheryl!

Director, U.S. Partner Programs
Sun Microsystems Inc.
Menlo Park, Calif.
Years In Position: 1
Years In Channel: 6

Hope To Accomplish: Turja is committed to leading and participating on the team that is building a competitive business proposition for Sun partners by creating programs that reward for value and investment. She also aims to capture and retain partner mind share predisposing partners to sell Sun first. In addition, Turja aims to drive partners to engage and align with Sun's offerings.

Mentor: Turja says there are many individuals she admires but she is most motivated by those who go after their personal and professional dreams with "vigor and balance" and see the "preparation and adventure of pursuing the course to be just as exciting and important as the end result."

Executives You Admire: Tom Wagner, vice president Americas, channel sales, because of his commitment and loyalty to those on the channel team. She also admires Tim Lieto, who once led Sun's Americas sales organization, because of his commitment to always do the right thing and not be afraid to "march to the beat of a different drummer."


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