By Joe Diemer on Jan 17, 2013
Top brass representing Oracle user groups from around the world converged at the user community’s annual Leaders’ Summit held at Oracle HQ this past week. An increased desire to introduce or increase involvement with Enterprise Manager to the members of their respective organizations was clearly expressed to product representatives who attended, like me!
The reason? The most active, involved and (dare I say) demanding customers participate in 450 groups representing 275,000 Oracle customers. Adoption of Enterprise Manager 12c is accelerating and is being used to manage more and more Oracle and non-Oracle parts of their IT stack by these customers. Members are becoming increasingly expert in deploying and using Enterprise Manager and are eager to share their experiences with their peers. All this adds up to members wanting a focus on it so they can learn more about it, share best practices and maybe even influence product direction. That's why the interest is there.
Want proof? In the last year or so, two user groups now have a special interest groups (SIGs) devoted to management: IOUG and UKOUG. Others, such as DOAG and AUSOUG, prominently feature Enterprise Manager at their respective conferences. ODTUG, Quest and even the Georgia User Group have just begun investigating how to feature Enterprise Manager in their groups, and no doubt there will be more.
A very noteworthy example is IOUG's Enterprise Manager SIG. At Oracle OpenWorld SIG Sunday last October, six extremely well-attended manageability sessions under the auspices of the SIG were held. IOUG will also be launching a bi-monthly E-news briefing and web-cast series starting in the March 2013 time-frame. And to top it off, IOUG along with OAUG is also featuring 30-plus sessions devoted exclusively or significantly to Enterprise Manager at the upcoming Collaborate13 Conference in Denver April 7-11th. That's unprecedented. Check out my Enterprise Manager at Collaborate13 blog for the session listing.
Okay, now I'm going out on a limb: the Oracle Enterprise Manager product team stands ready to help your user group establish an focus around manageability in any practical way possible. We can provide speakers for your upcoming conferences or webcasts. We can apply social media resources. And we are more than happy to apply other marketing resources where they make sense. We are very interested in supporting a management special interest group as well.
Just contact me at email@example.com. Operators are standing by.