Wednesday Jul 24, 2013

The Chief Marketing Technology Officer - CMTO - and the EA

The Chief Marketing Technology Officer (CMTO) is recently an often-proposed role, that combines the interactive marketing savvy and experience of a Chief Marketing Officer (CMO) and the traditional information technology operations, management and investment knowledge of a CIO or CTO. More and more often, digital marketing requirements of an organization need a healthy integration of both marketing and IT skills. A good deal of the CMTO/CMO's "enterprise" scope to address is actually outside of their organization, i.e. dealing with Internet-based services, tools or 3rd-party sourced data and information.  This expanded, external scope can effectively, and should be addressed by the Enterprise Architect.[Read More]
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Public Sector Enterprise Strategy Team
This blog is written and maintained by the Oracle Public Sector Enterprise Strategy Team. We are a team of senior Enterprise Architects across Canada and the United States dedicated to helping public sector customers use the discipline of enterprise architecture to turn strategy into successful execution.

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