Achieving virality

On Tueday I attended the SNAP Summit 2.0 in San Francisco (thanks to Ryan) . The usual suspects (Facebook, MySpace, Bebo, RockYou, etc.) attended and either presented or were part of the panel discussions. There was a lot of focus on attracting new developers by making it easy for them to monetize their investment (software). So how does one make money? In a nutshell - facilitating adds in some form. All you have to do is build an application that becomes viral. That sounds simple enough, but how do you achieve the viral growth for that application? Here are some thoughts:

  • Viewer focus
  • Simplicity
  • Novelty
  • Universal Applicability

I heard one of the presenter say that virality is all about action. That thought resonated with me - an application, or feature has to "speak to me" in order to catch my attention.
There was a lot of guidance on how to build applications that are "personable" and have all the attributes that would make users adopt them and share them with others. What, I felt, was missing is guidance for choosing a development environment for building such applications.

On other news, it seems that Yahoo joined the Google's Open Social initiative. Perhaps this is an anti-Microsoft play, since Facebook has Microsoft's backing.

 

Comments:

Post a Comment:
Comments are closed for this entry.
About

octav

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today