For those of you who missed Oracle OpenWorld 2016 last month, I wanted to make sure you checked out the following highlights from the show. You can always listen to Sting or Gwen Stefani while you read them!
These Cloud-related presentations (with download links!) really hit on a number of areas I know our customers are really interested in, including the latest on our Oracle Commerce Roadmap, the new “Modern Developer,” Why Being Mobile First Matters, and Next-Gen Loyalty.
Commerce at Oracle Roadmap [CON7169]
Ian Davis, Oracle
Gary Kirschner, Oracle
Come to this session to learn about the Oracle Commerce and Oracle Commerce Cloud roadmap and the upcoming release schedule. Oracle Commerce Product Management is on hand to answer questions and share best practices on how to prepare your organization for upgrades and enhancements.
Meet the New Commerce Stakeholder: The Modern Developer [CON7167]
Pepper Mint, Senior Software Developer, Oracle
Adam Belmont, Oracle
Shea Nolan, Senior Product Manager, Oracle
Meet modern developers: they are internet native, vendor agnostic, courageous, and aware the world is always changing. Forrester Research calls these new stakeholders “millennial architects.” These developers move at the speed of business and are always looking to innovate and experiment to get closer to customer needs. They may not be the final decision-makers on what technology platforms are chosen, but they sure are going to have a say. Attend this session to learn how Oracle Commerce Cloud’s API-first architecture is built for these new modern developers.
Why Being Mobile First Matters [CON7163]
Madhukar Kumar, VP, CX , Oracle
Mobile offers a massive growth opportunity for customer engagement and revenue, but many merchants face challenges scaling their mobile programs. Thinking of mobile as an add-on to the website has created brittle architecture, disconnected touchpoints, and redundant work for most merchants. Adopting a mobile-first strategy in this mobile-first world can set up your program for long-term success. Learn how a mobile-first strategy with responsive and adaptive design can help your business effortlessly manage this critical touchpoint with the same tools and head count. Attend this session for tips on how you can leverage Oracle Commerce Cloud’s capabilities to scale your mobile commerce program.
Next-Generation Loyalty: Turn an Ecommerce Shopper into a Loyal Customer [CON7161]
Anil Billapati, Director, Software Development, Oracle
Narayana Machiraju Venkata, Product Management Director, Oracle
The connected world is changing the way businesses market to customers, but knowing your customers and building customer loyalty is more important than ever. In this session, you will hear four key loyalty market trends to watch out for in the next few years as well as Oracle’s overall vision in the customer loyalty space. You will also hear how traditional rewards programs are undergoing tremendous shifts to ensure that customers are engaged and rewarded through channels that are meaningful and personalized to them.Download Next-Generation Loyalty.