An Oracle blog about Application UX

Supporting Digital India our way - on the road to Hyderabad and Bangalore

Laurie Pattison
Senior Director

Happy Diwali to all who celebrate!  India is very much on our minds in the Innovation Labs team as we pack our bags and head out to India to run design jams in our Oracle India Development Centre (IDC) offices in Hyderabad and Bangalore next week.

In case you follow happenings in India, you'll know about the "Digital India" initiative launched by Prime Minister Narendra Modi earlier this year to improve the country's digital infrastructure,  connect all Indian citizens to the internet, vastly increase digital literacy and move to a knowledge economy.  Oracle is a huge supporter of this initiative, and the Digital India initiative is embracing Cloud Computing in a big way. 

All of this makes our timing key.  We've long wanted to run some events in India, and we know the demand is
extremely high.  At every US event we run, we always get people from
our IDC offices asking to participate remotely.  It comes as no surprise
that both our events are sold out.

The focus of our design jams next week is "The Future of Information". 
The topic is by design quite broad, and it's meant to inspire creative
thinking on how our future users will want to consume Oracle
applications and technology.  As organizers, we've had a look at the
submitted elevator pitches and they lead us to believe we'll have some
compelling entries.

My boss Jeremy Ashley (@jrwashley) and I have been having discussions lately about our current challenges in UX.  With our Simplified Apps design, we continue to improve engagement with Cloud Applications, supporting how users really work.  We call this our "Glance, Scan, Commit" philosophy and all our apps are designed to best support this.  In the age of Big Data, the challenge we all face is becoming more and more a content one, and how to best surface the right content at the right time.  So, a Future of Information design jam is a great way to get participants to think boldly, and use this opportunity to
do some research into who our future users are and how they are going to
want to consume information. 

Our agendas are packed for the week.  We're using the opportunity to meet with larger groups than we can support in a design jam in IDC to share the UX design philosophy and approach to building Simplified Apps and have guaranteed packed houses in both Hyderabad and Bangalore for a UX talk and some sweet demos on upcoming features and projects from Jatin Thaker's (@JatinThaker) development team.

We'll undoubtedly provide an update on the trip soon, so will sign off now and wish everyone who celebrates a very Happy Diwali!

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