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Olé! Big Data Insights Hackathon - Madrid Edition

Laurie Pattison
Senior Director

As I prepare for our exciting Containerizing Oracle hackathon this week that we're running concurrently in both our Mexico Development Center in Guadalajara and at Oracle HQ in Redwood Shores, I think it's time to do a wrap up of the great event we just held in Madrid, Spain. 


Beautiful Cibeles fountain in Madrid

Big Data is certainly big everywhere, and at Oracle EMEA, we've found there is both strong expertise, growth and investment in the area.  Insights is the operative word here, and Oracle is investing heavily.  As today's article on Oracle's acquisition of NetSuite in the New York Times states, as well as the NYT article on Oracle's investment in analyzing all that data, the next big competition in cloud computing also involves artificial intelligence, fed by loads of data. 

As the competition in cloud moves on from cost savings to value creation, the delivery of insight through big data analysis, and the automation of actions based on that insight, is a key component of Oracle's continued success.

Clive Swan, Senior Vice President, Oracle Applications


We definitely have the data, so finding actionable insights into is a perfect challenge for a hackathon.  We were not disappointed.


"Lone Wolves" team working hard

Congratulations to all teams who participated.  We were impressed with the use cases and demos. As we all mentioned to each other, those who work regularly with customers are great at creating a compelling pitch to showcase their entries. The winners are....

 1. Team Digital Divas (Len Mason, Martin Zimmerer, Michael Bednar-Brandt, Guido Burger, Juan Antonio Martin, Rocío Pérez) for their application using  Big Data to help everyone to commute safely and healthily and extending lifespans

2. Team Grumpies (Carlos Casares, Carlos Olivares, Carlos Picazo, Raul DeDiego, Ssergio Moreno Roca, Jesus Jimenez) for their app to take advantage of those regular, annoying flight delays to create business opportunities for airports and airlines and improve passenger experiences

3. Team Zulu Alpha (Rufus Waithaka, Erwin Bauer, Petr Podbrany, Pavel Dubinin, Harald Erb) for their detailed analysis of a car owner's complaints in their ownership lifecycle, proposing counteractive measures based on the analysis and blending of the data provided, for the benefit of the producer as well as the customer.


Judges Narayan Nayar (VP of Product Design, BI and EPM) and Clive Swan (SVP, Oracle Applications Development) conferring on the entries. 

As Erika previously posted, we have been working with the Oracle EMEA

team to share some insights (pun intended) on how to run hackathons. 
One of our goals this year is to spread our process far and wide so we
can better scale.  The EMEA organization already has a mature and
successful customer engagement model, and are starting to run more and
more hackathons with customers themselves, so we were happy to help in
any way we could.

Of course, the Innovation Labs team managed to have a little fun when we were there, too.


Participant Carlos Olivares showed us some great tapas bars in his hometown.  Thanks, Carlos!

As always, the success of these events is highly dependent upon the skill of the mentors.  Thanks to Martin Millmore, Mike Pearmain, Erika Webb, Adrian Montoya and Serguei Orozco for lending their development, data science and design expertise.  Special thanks to everyone in EMEA and the Oracle Madrid office who sponsored and helped organize the event, especially Elena Montoya, Carlos Olivares, and Michael Bednar-Brandt. 

Next up:  Containerizing Oracle Hackathon later this week!

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