An Oracle blog about Application UX

OAUX SaaS Sizzle Meets Sinterklaas at Oracle Cloud Day 2016 Amsterdam

Oracle Cloud Day 2016, held in the RAI Amsterdam, was a huge, rip-roaring, soaraway success!

Oracle Cloud Day 2016, Amsterdam

OAUX Was There 

Oracle Applications User Experience (OAUX) attended and was in action, showing off our SaaS user experience (UX) and innovation goodness and also contributing a UX enablement for developers session to the day's development track, sponsored by Oracle Partner AMIS NL (@AmisNL).

We were also delighted to make even more Oracle Cloud connections happen through the ever-brilliant Oracle PaaS and Fusion Middleware community leader Jürgen Kress (@soacommunity), Senior Manager for SOA/FMW Partner Programs in EMEA, who provided  the Oracle Cloud services used by the partner teams during the on-site hackathon. He’s like our very own Sinterklaas as a Service for Oracle Partners developing cloud solutions!

Making an Entrance in Style 

What a kickoff! Twelve-year-old Micha Barenholz’s kicked off the day to a super start with a dramatic entry on a hover board, reminding us why we need to talk to technology users like him and about why the cloud rocks the world of perennials and millennials alike.

Micha kicks off the Cloud Day 2016 NL Event

Micha takes the rest of us look slightly old, but we should all be thinking like him. Age is just a number! (Image: Oracle Nederland)

One Big Audience 

At last count, I heard there were over 1,100 people in attendance and a strong partner presence, close to 300. It was the largest Oracle Cloud Day event I have been to, and the best! With tracks dedicated to CX, HCM, ERP, PaaS, IaaS, development, and the rest, all in one fast-paced, business-like, and fun environment, what more could you ask for? 

There was strong turnout for my session co-delivered with Oracle Nederland Director of Business Development Jan Leemans (@janleemans) about cloud services and UX for the developer community. I covered our Rapid Development Kit (RDK) UX enablement offerings as part of a rich developer track on offer that included Java, UX, Mobile, and more on Oracle Cloud services.

Ultan and Jan set up the cloud developer talk, overseen by Martjin

Setting up our Cloud services and RDK talk for development teams with Jan (middle) and moderator Martjin Vlek (@martjinvlek), Senior Director, Fusion Middleware, Oracle Nederland on the right. (Image: Ana Tomescu)

Throughout the day, Oracle Cloud UX Program Manager Ana Tomescu (@annatomsescu), with the assistance of another 12-year-old onsite, Fionn O’Broin, provided the main showcase section of the event engaged with our SaaS, Smart UX, and emerging technology demos and provided some goodies to those who dropped by our demo station.

Fionn O'Broin demos the SaaS UX and chatbots

Fionn O'Broin explores some emerging technology UX and keeps an eye on his Pokémon GO pipeline in the Oracle Cloud. (Image: Ultan Ó Broin)

I also checked out what the local sales folks were sharing about the Oracle HCM Cloud user experience with attendees. I totally loved the show put on by Oracle Nederland Senior Sales Consultants Randy Lens (@RandyLens) and Nele Odegard (@neleodegard). They explained in simple terms to the audience what UX is, why it is important, and explored UX best practices in a fun, engaging, and very real way with iPads and a competition!

Randy and Nele made it all about participation . . .

Randy and Nele rocked the Oracle HCM Cloud Experience

Randy and Nele rock the Oracle HCM Cloud experience! (Image: Ultan Ó Broin)

Hackathon: The Best of Oracle Partners and Oracle Cloud Services

The hackathon proved to be a tremendous technical, yet practical, dimension to the event, covering a complete process from discovery to design to deployment of a digital solution using the integration power of Oracle Cloud services.

As I explored the hackathon, I met representatives from AMIS, eProseed (@eproseed), Capgemini (@capgemini), Ordina (@ordina), and DigitasLBi (@digitaslbi). I was knocked out not only by the experience journey mapping driven by DigitasLBi (who now have an Amsterdam office) but also by the productivity of the development effort and the general atmosphere.

This great time lapse video of the hackathon will give you a flavor of the proceedings!

Customer Experience Journey Mapping

Journey experience mapping example from the hackathon (Image source: Rene de Boer)

Example mobile screen built during the hackathon

Example mobile screen built during the hackathon (Image source: Rene De Boer)

360 View of Hackathon

360-degree view of the hackathon. Check out the video about this and the rest of Cloud Day on YouTube. (Image: Oracle Nederland)

At the end of the day, the hackathon rockstars took to the awesome stage to show off their latest release. What a platform, in the real sense of the word!

Hackathon participants on stage

The hackathon's partners take a bow at the end of the event. (Image: Lucas Jellema (@lucasjellema), AMIS NL)

Digital Marketing Meets Dutch Masters

It was great to check in with the Oracle NL people who brought this event to life and who worked the magic on outreach, people such as Business Development Manager Arianne Hageman (@ariannehageman) and Digital Marketing Manager Conny Groen in t Woud (@conny_groen). Throughout the day there was much vlogging and tweeting, as well as hand-painted beermat portraits, a massive Tweet visualization, and more exciting engagement ideas we all can learn from.

Ana shows off a OBUG portrait beermat

Ana Tomescu shows off a hand-painted portrait OBUG beermat from Oracle Cloud Day. It's how Dutch masters would have done selfies . . . (Image: Ultan Ó Broin)

Many thanks to Arianne and the event team for inviting OAUX. We are looking forward to delivering more UX enablement in the Netherlands soon!

More Information? 

For more information on the Oracle Cloud Day 2016 in Amsterdam check out the YouTube videos and see the Usable Apps Twitter and Instagram accounts.

RDKs demoed at the event: Mobile and PaaS4SaaS using Oracle ADF

Oracle Mobile Application Framework and Oracle Application Development Framework RDKs for mobile applications and PaaS4SaaS were explored at the event. (Image: Ultan Ó Broin)

And, if you want to find out more about the RDK enablement for developers that I spoke about, then see this blog post about the RDK experience at Oracle OpenWorld 2016.

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.