The Oracle Applications User Experience (OAUX) team was in chilly Birmingham, England, in early December for UKOUG Apps16, the United Kingdom Oracle User Group (UKOUG) conference.
My team has enjoyed a long relationship with UKOUG and we hosted the usability lab at the conference for the tenth year. The planning and preparation for the lab kept my team and I busy for months, and we were ready to see the fruits of our labor. We had a full agenda with five different usability sessions running every hour for two days.
Our team conducted 46 one-on-one user feedback sessions with conference attendees. Testing our applications and emerging technologies around the world is extremely important to our entire team. The feedback we receive from different regions helps us build a global product. OAUX also ran guerrilla research on chat bots at the demo grounds and received tremendous response from conference attendees. Participants were requested to train our enterprise chat bot and provide feedback on their experience interacting with the bot.
I attended the keynote presentation by Neil Sholay, vice president of Oracle Digital, EMEA, on the first day of the conference. He emphasized the importance of data and how, even today, only 5 percent of organizations realize the value of data. He spoke about the various stages of data from manage, acquire, apply. If an organization can perfect the model, he said, it can apply the data to discover new segments in the market. This is an extremely powerful reason to pay attention to data as markets shrink and competition intensifies. I have shared the slides if you want to refer to them.
The UKOUG audience also had the opportunity to hear from other members of the OAUX team:
OAUX thanks Linda Barker for her support and encouragement in the past year and welcomes Paul Fitton, the President (Elect) for UKOUG.
Read more about Paul's conference experience and plans for the coming year and Linda's thoughts on the conference and the past year. I attended the conference for the first time this year and it was a fantastic learning experience. I met with Oracle ACE Directors, loyal Oracle Applications users and the wonderful staff of UKOUG (who made the experience of running the usability lab a breeze for us). I am thankful for the opportunity and look forward to an exciting and busy 2017.