An Oracle blog about Application UX

New mobile app in Release 12 revs up Oracle Sales Cloud's user experience

Natalie Martinez
Senior Market Research Analyst

Mobile makes a big splash in the Oracle Sales Cloud Release 12. While a powerful new mobile app takes Sales Cloud on the road, R12 continues to stay true to a consistent user experience (UX) story, maintaining the themes of simplicity, mobility, and extensibility

The Oracle Applications User Experience (OAUX) team has shaped R12’s UX of accessing and processing data into a uniform experience, across all device types. The result is efficient work, no matter where it’s being done. 

The CX Cloud Mobile app’s integrated experience allows users to perform key tasks from anywhere, putting many aspects of Sales Cloud at your fingertips.


Modern mobility

R12 introduces the new CX Cloud Mobile Enterprise app, a mobile app that strengthens Oracle’s enterprise mobile application strategy — one of the company’s most important investment areas. This is part of our simplicity, mobility, and extensibility story and R12 shows Oracle’s progression of that journey. 

The app’s “coffee-shop interactions” are quick, user-friendly ways to get data into a system, encouraging participation because they’re so easy to do. The key is that the tasks are small and can be done in seconds. For example, if it’s fast and easy for a sales rep to add information to a customer record as they’re waiting for an elevator after a meeting, then it’s more likely that the task will be completed. 

“Coffee-shop interactions” offer quick, light-touch gestures for mobile users.

Voice Jump: Navigate within an app using voice commands, a more natural way of working.

Mobile users can manage sales activities based on where they are, thanks to the app’s location feature.

Increased flexibility, sleeker efficiency

R12’s clean and contemporary design encourages efficient navigation and task completion. 

The updated home page of the web application has a new large icon style, which quickly draws attention to what users need to do – a key part of our “glance, scan, commit” philosophy. 

New large icons in Oracle Sales Cloud Release 12 make using the system quick and easy, encouraging participation.

R12’s expanded branding and theming controls also give customers increased flexibility to mold Sales Cloud to best fit their unique corporate cultures. 

Infolets provide an instant picture of the business, giving just the right amount of information at the right time. R12 allows you to choose which infolets to display and their order.

Review and process pending tasks quickly and easily from notifications.

Find out more

To learn more, check out these links:   

Check out near-future and future UX at the OAUX Exchange during Oracle OpenWorld 2017 in early October. Learn why this event is a must-see for the latest cloud innovations in our recent post

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