An Oracle blog about Application UX

Laying out the Oracle Applications User Experience Strategy for Partners in Beijing

By Misha Vaughan, Oracle Applications User Experience
After our trip to Singapore, the Oracle Applications User Experience (OAUX) team completed a similar series of briefing and feedback events in Beijing in May.
We were joined by more than 90 attendees, including Applications Cloud partners from Greater China hosted by Peggy Zhu, and from Korea hosted by TK Hwang, along with the local Platform Solution Center team lead by Mike Su and a handful of top-notch Oracle Solution Consultants.
We kicked off the day with Bessie Yuan, General Manager HCM for Greater China, setting the context about Oracle’s position in the cloud business.  
We then shifted gears into a presentation by Jeremy Ashley (@jrwashley), Group Vice President, Applications User Experience, on the Oracle Applications Cloud user experience strategy and roadmap.  To revisit the main talking points, check out the free Oracle Applications User Experience Trends and Strategy e-book.
Shy Meei Show, our host along with TK, led a lively question-and-answer session between our partners and Ashley. 
Q:  In China and Korea, Microsoft and Amazon are being very aggressive, doing very aggressive marketing, and we want to know how user experience is competitive. How will Oracle compete? 
JA: To compete on user experience, Oracle must work from the strength it has. They cannot do what Oracle does. Only Oracle can offer a combined stack. This powers the user experience. I mentioned context before. You cannot offer the customer this power without it.  Also, productivity benefits come with being one vendor.  
Q: What key messages on user experience can I take back to C-level executives?
JA: Simplicity. For some companies, design is seen as a luxury. When they tackle a new project with a new design, it often fails. These innovations often fail because they are too ambitious. Our approach is to simplify, because that is a way to be successful on an innovation project. 
Q: In Korea, we are still involved in a lot of on-premise implementations. Do you have a plan?
JA: If you look at the very latest versions of PeopleSoft and E-Business Suite, you will see the uptake of our simplified UI design patterns. However, the timing and release of user experience enhancements is up to the SVPs. 
Q: What ADF (Application Development Framework) version and Alta design patterns will be available?
JA: Alta is design at the component level – an input box, a table. They are the components we use to design and build our apps. Alta is the latest version of ADF.  ADF and Alta are the parts. The cloud user experience, and the simplified UI in particular, are the design approach you will see in our Cloud Apps. Release 10 is where you will start to see use of these components, using ADF
Q: How do you choose what we invest in, in new technology? 
JA: We are enduringly human and we go through particular work patterns. There is the bit we contribute intellectually to work. And there is work we do because of human behavior. For example, many people choose to do their most creative work in the morning. So the most effective technologies will be the ones that support human work patterns. That's what we look to. 
Attendees then explored Applications Cloud user experience demo stations, including:
  • HCM Cloud
  • Sales Cloud
  • Service Cloud
  • ERP Cloud
  • Cloud extensibility 
  • Platform-as-a-Service for SaaS (also known as PaaS4SaaS)
  • Emerging Technologies including wearables & visualizations
Greg Nerpouni (@gnerpouni), Senior Manager of Cloud UX Extensibility, said he was impressed with the sheer number and attentiveness of the attendees.  “The extensibility and PaaS4SaaS stations were mobbed by our Chinese and Korean partners, especially when they realized the combined power of our extensibility and PaaS4SaaS capabilities.  At the extensibility station, they saw tangible ways to increase end user participation and overall success of their cloud rollout for our mutual customers.  And at the PaaS4SaaS station, they saw immediate value in being able to leverage the UX rapid development kit to emulate Oracle’s user experience in their own PaaS implementations - and seamlessly integrate their PaaS applications into Oracle Cloud Applications.” 

Deep-dive sessions on the second day focused on Applications Cloud UX tools for implementation specialists, along with pre-sales messaging.  Led by Ultan O’Broin (@usableapps), Killian Evers, and Anthony Lai, the goal was to raise awareness with partners of how they needed to begin developing in-house skills around: 


O’Broin said partners engaged in an intense way with the PaaS4SaaS UX enablement message, were eager to know more and make things happen for their Cloud business in a way that would see them building smart, secure, reusable value-add Cloud solutions of simplicity for customers in a matter of hours.  “Our APAC partners also recognized the huge potential of PaaS with SaaS. With 95% of our products lifting off into the Cloud by OOW15, the PaaS4SaaS UX business propositions could not be ignored by any partners keen to grow their Cloud business, sure, but any partner who also demands to be seen and recognized as a leader and influencer in the ecosystem.”

Want to find out more?
Check out the UsableApps partner page for Applications Cloud.

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