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An Oracle blog about Application UX

Interested in Lift-Off for Your Cloud Business?

Karen Scipi
Principal User Experience Engineer, Oracle Applications User Experience

Julian Orr (@Orr_UX), Senior Usability Engineer in the Oracle Applications User Experience Communications and Outreach team reflects on the OAUG Collaborate 15 conference.

Much like the very real sand cloud that enveloped Las Vegas during this year’s OAUG Collaborate 15, the conference itself is getting drawn deeper into the Oracle Cloud, as more Oracle applications lift off and soar towards the Oracle Applications Cloud user experience and look and feel.

I co-presented three sessions with Oracle Cloud Applications partners at the conference. All three sessions focused on how to extend and complement the functionality of the Oracle Applications Cloud using a combination of PaaS for SaaS (or PaaS4SaaS as we call it). Common themes included:

  • PaaS is an agile, effective means used to extend SaaS cloud applications as proven by our partners.
  • Oracle PaaS is not just used to extend SaaS functionality, but it’s also used to extend the user experience benefits of the Oracle Applications Cloud simplified UI to your users.
  • Applying best practices helps users reap the many benefits of the simplified user experience.

In the Oracle Fusion Middleware for the Cloud panel session, Sandeep Banerjie, Senior Director, Oracle Product Management, did a great job of setting the table with comprehensive coverage about Oracle Cloud current and future offerings.

Julian Orr, and Basheer Khan at the Oracle Fusion Middleware for the Cloud panel

(L-R) Sandeep Banerjie, Julian Orr, and Basheer Khan at the Oracle Fusion Middleware for the Cloud panel [Photo by Natasha K. Rogers (@NatashaKotovsky)]

I used my time to describe how the Oracle Applications User Experience team worked with Basheer Khan, (@bkhan) CEO of Knex Technology and OAUX Speaker, and its customers in an intensive onsite design workshop to rapidly develop a simplified approach for accurately assigning a constantly changing cadre of new hires to project resources to enable accurate management and accounting. Basheer followed my coverage of the simplified design process with a live demo the PaaS application that we co-designed.

The panel was well received, with a few nods for involvement of end users in the design process and demonstrated success in PaaS rapid development. The majority of the questions we addressed were focused on cloud security features.

Debra Lilley extols the user experience value of using PaaS for SaaS solutions.

Debra Lilley extols the Oracle Partner business value of using PaaS for SaaS solutions.

In the two sessions about using Oracle PaaS to Extend Oracle Cloud Applications, I joined Debra Lilley (@debralilley), Vice President of Cloud Services at Certus Solutions, Oracle ACE Director, and OAUX Speaker; and Ian Carline, Executive Vice President - Product Development at Certus Solutions, to discuss the design workshop we conducted with Certus to use PaaS to extend the Oracle HCM Cloud cloud functionality.

Debra and Ian did powerful jobs of stressing the absolute need and value of having a consistent user experience across PaaS and SaaS applications. My part of the presentation emphasized how to achieve a simplified user experience by focusing on these three things:

  • Design work: Before coding begins, employ a simplified design process that involves use-case review with end users and user advocates, sketching, and wireframing.

Following the presentation, much of the discussion centered on how to determine which use cases would make prime candidates for PaaS4SaaS projects.

As more partners and customers start designing and building PaaS solutions for the Oracle Applications Cloud SaaS offerings, I expect we will see that questions will begin to focus more and more on user experience. If it is not already, it will become, clear that to differentiate and win business in the cloud partners building and customizing enterprise apps need to compete on user experience as well as functionality. 

Interested in lifting off your business?

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