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An Oracle blog about Application UX

Day of sharing UX Cloud strategy kicks off OpenWorld for us

Kathy Miedema
Senior Market Research Analyst

For the Oracle Applications User Experience team, Oracle OpenWorld 2014 got off to an early start with an invitation-only Applications Cloud UX Strategy & Roadmap Day the week before OpenWorld kicked off.

We gave partners, customers, and Oracle sales reps a first look at the Oracle Applications User Experience (OAUX) just ahead. About 40 participants had the chance to show, see, hear about, and discuss Oracle R&D efforts behind our upcoming cloud user experiences, including near-production design work and ongoing plans, at Oracle headquarters on Wednesday, Sept. 24.

The audience included many dedicated OAUX Speakers, Oracle ACE Directors, strategic partners, and key Oracle sales reps and solution consultants who are part of the OAUX Sales Ambassador (SAMBA) program. Several of the participants had been trained already on the Oracle user experience and often speak at user group conferences or write about Oracle frequently.

Audience shot
Photos by Rob Hernandez, Oracle Applications User Experience

Jeremy Ashley (@jrwashley), vice president of the Oracle Applications User Experience, above, set the stage early for a day of sharing and outreach. As he gave an overview of the Oracle user experience strategy, he reminded the audience that a simplified user experience was first launched a year ago for the Applications Cloud at Oracle OpenWorld 2013. “We’re not just talking about what we’ve got anymore, we’re actually showing it,” he said. “When we talk about the roadmap, we have examples of products already released to show you what we mean. This is part of a cultural shift for Oracle – we’re responding more quickly to the market and our users' needs than ever before.”

He added that what OpenWorld attendees see this year won’t be conceptual. “What you’ll see at OpenWorld is product or will be released soon,” he said. “We’re proud of what we have, and we’re showing it.” 

Questions from the audience centered on how all of Oracle’s applications products, such as HCM Cloud, Sales Cloud, Service Cloud, ERP Cloud, E-Business Suite and PeopleSoft, are integrating the simplified UI into current releases. The answer is that many updates have been released throughout the past year, and examples of user experience features are visible throughout the application suites. 

But the user experience team always wants to go beyond “when can we get this?”. An example that struck a chord with the audience repeatedly throughout the day was geo-fencing  – concepts around built-in security that is tied to wi-fi access and location. Is anyone else talking about this?, audience members asked. And then they added what we always love to hear: “This is cool.”

There were several breakout sessions throughout the day that highlighted new user experiences in the Oracle HCM Cloud, Oracle Sales Cloud, Oracle ERP Cloud, PaaS for Saas and extensibility, and the path to product for many user experience concepts. Visit the Usable Apps Events page to see where you can catch bits of these presentations at OpenWorld this year, or watch our channels (links are available on the Usable Apps website) for new content on the same topics. You can also check back with VoX on these topics – we’ll get something posted as soon as these user experience features are released.

The day ended with a showdown, followed by more cool demos (because that’s what we do best) provided by our own AppsLab (@theappslab), George Hackman, and Laurie Pattison. Our audience was game, and several stepped up to the front of the class to talk about what they had learned and why they had a passion for user experience. 

Winners
Gustavo Gonzalez (@ggonza4itc), from left, Oracle employee Ultan O’Broin (@usableapps), Sten Vesterli (@techthatfits), Floyd Teter (@fteter), Lonneke Dikmans (@lonnekedikmans), Debra Lilley (@debralilley), and Oracle employee Misha Vaughan (@mishavaughan) pose for a picture of the winners’ circle after a speaker showdown at the end of the OAUX Day. Ultan and Misha judged the competition. All were declared winners and received fabulous wearables hand-picked by the OAUX team. Floyd won the grand prize for including the OAUX design philosophy of “glance, scan, commit” in his presentation.

Watches
But in the end, all of the speakers were winners in our book, and everyone took something fun home.

Where can you find us next?

The OAUX team will be on the road in FY 15 (Oracle-speak for June 1, 2014 to May 31, 2015), visiting EMEA, LAD, and APAC.  We will have a specific focus on Oracle Applications Cloud partners, and a few of their key customers as follows:

  • Dec 4-5, 2014 - London.  Contact: Ishacq.Nada@oracle.com 
  • Feb 25-26, 2015 - Sao Paulo, Brazil. Contact: Marcelo.Medeiros@oracle.com
  • May 4-5, 2015 - Singapore & (tentatively) Hong Kong May 7, 2015.  Contact: John.Pisani@oracle.com

In addition, we will be at usergroup conferences throughout the year - stay tuned to this blog for updates on that or check out our upcoming events page. 

Not enough for you? Join our quarterly call hosted by Michael LaDuke, michael.laduke@oracle.com.

We look forward to meeting you in the year ahead!

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