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An Oracle blog about Application UX

UX Can Make A Deal. Not Save One. APAC Oracle Partner Strategy Update 2017

We have been on the road with the Oracle Applications User Experience (OAUX) strategy and resources for Oracle PartnerNetwork members again! In early March 2017, we were in Bengaluru (formerly Bangalore) India to tell our partners the latest about the OAUX strategy, design thinking, and our enablement roadmap. It's all about maximising participation!

Visionary UX: How it develops with OAUX
Visionary: How the Oracle Applications User Experience strategy develops

The OAUX team, led by Group Vice President, Jeremy Ashley (@jrwashley), provided insight into our UX strategy and the vision and leadership that drives it. We explained about enterprise mobility, reminded an eager audience about our design philosophy, revealed how Oracle's  SaaS UX is evolving, demoed SaaS extensibility capability, what emerging tech offers for the enterprise and shared how to use our message to win more deals and how to best use our Rapid Development Kits to build great mobile cloud user experiences for SaaS using PaaS (or PaaS4SaaS, if you like).

OAUX & WWAC team photograph
With the regional Oracle Worldwide Alliances and Channels partner apps team

Selling SaaS with User Experience Sizzle

At the Selling with UX session I outlined why SaaS UX participation was important, not just to end users of SaaS, but to decision-makers to realize a return on investment. I listed the enterprise benefits of our great UX (like how we've thoughtfully designed for cross-generational use) and why UX is a competitive must-have and partner differentiator. I also emphasized that UX needs to be part of the entire sales approach from the outset. User Experience can make a deal, but it won't save one for you! This session also included best practices for partners to demo the SaaS UX to customers.

Cross-generational SaaS UX design
Our SaaS UX is designed for the millennial and perennial alike!

Stay tuned for an external recording of this event on the usual channels.

Rapid Design and Development Toolkits in the Cloud 

Our Rapid Development Kits enable partners to productively design and build SaaS and PaaS solutions using our free innovation accelerator UI kits (the RDKs assembled from 100% Oracle technology and design insights). I provided some orientation into how to go about making a decision about which tool is best, the process used, and where to get those design and build RDK resources.

Check out this recorded webinar about our Oracle ADF RDK on Cloud Customer Connect (account required) for a some great information.

Live MAF RDK and mobile app demo
Our mobile-first Rapid Development Kit included a live demo of the kit's components and what you can do with the mobile app UX you can design and build with it.

Many thanks to the Oracle Worldwide Alliances and Channels team for working with OAUX and our partners to make this a great event!

More Bengaluru? 

  • Check out the coverage on the OAUXCloud Facebook page
  • The event will be covered in more details later on the usual OAUX channels. 

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