An Oracle blog about Application UX

Attending an O'Reilly Design conference

Erika Webb
Director UX

This post was written by our Senior Interaction Designer, Serguei Orozco, who works in our Oracle Mexico Development Center.

"Every great design begins with an even better story" – Lorinda Mamo

The first time I heard about O'Reilly I was studying at university. My professor of Information Architecture suggested that we buy what he said was "the bible of Information Architecture". Information Architecture was one of my favorite classes and one of the main reasons why I started to be interested in Interaction Design (IxD).

In the years since, I have read a lot of O'Reilly books.   When my colleague, Cristy Valdés,  told me she was going to attend the O'Reilly Design conference, I knew I wanted to be there, too.

Fort Mason
Fort Mason in San Francisco

The conference was held at Fort Mason, a former United States Army post located in the northern Marina District, in San Francisco. It was a two day conference with three main trends:

  • Design for Internet of Things
  • Design as a Core Business Asset
  • Design for a Greater Good

The Main Stage
The main stage at the O'Reilly Conference

With a variety of topics and speakers, the content was rewarding. There were large companies talking about thinking out of the box, working with teams all around the world, and reinventing their products. We also participated in a small group discussion where we talked about the importance of expressing your goals more easily and how to be a designer leader.

One of the most popular topics of the conference was TIME. Everything is moving really fast now and we need to stop, analyze where we are, understand the present and think about the actions to take in order to achieve our goals. We need to use our time wisely!

We had the opportunity to try new tools like: 

  • Adobe Project Comet - focused on UX designers and a new way to generate prototypes
  • Mural - thinking about teams around the world and the best way to express your ideas
  • InVision - with new tools to create faster prototypes 

In addition, we attended a panel with several authors of books from the publisher, where they signed books and talked with all the participants. (I have to say that my old professor will be proud of me when I show him my autographed Architecture of Information book!)

But it wasn't just sessions. Networking happened in a very casual way, discussing new methodologies, projects and trends with people from other companies.  My colleague from Oracle, DJ Ursal, and I had the opportunity to be part of a 5K run, side by side with organizers, speakers and participants.

Many people were interested in knowing about our team and how we are improving the user experience in our products, while promoting creativity and innovation in other teams.

At the end, our heads started to overheat from the wealth of information that we received in such a short time.

Serguei at the conference
Serguei in front of the O'Reilly conference logo

The tech industry has grown really fast in recent years. What years ago seemed to be a specialized industry has become part of everyday life. The scope starts moving on the future generations - for example, those who can’t imagine how life would be without a tablet or Wi-Fi anywhere in the world. It seems like the challenge for an interaction designer is just beginning!

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