An Oracle blog about Application UX

Apps UX Unveils New Face of Fusion at OpenWorld 2012

Kathy Miedema
Senior Market Research Analyst

By Kathy Miedema, Oracle Applications User Experience

The Oracle Applications User Experience (UX) team is
getting ready to unveil the new face of Oracle Fusion Applications at Oracle
OpenWorld 2012 in San Francisco next week.

Jeremy Ashley

Photos by Martin Taylor, Oracle Applications User

Jeremy Ashley, Vice President of Oracle Applications User
Experience, shows the new face of Fusion Applications to a group of trainers at
Oracle’s headquarters in Redwood Shores, Calif.

Our team spent the past 6 months working on this
project, which embraces
with a modern, productive user experience that aims to help our applications
customers rapidly scale deployment of essential self-service tasks and speed
adoption by users who need quick access to do quick-entry tasks.

We have spent the week before OpenWorld at
Oracle headquarters in Redwood Shores, conducting training sessions with
Fusion UX
Advocates (FXA),
Oracle UX Sales Ambassadors (SAMBA), and members of the Oracle
Usability Advisory Board (OUAB
). We showed the new face of Fusion to
customers, partners, ACE Directors, and people from our own sales organization.
Next week during OpenWorld, they will be showing demos alongside our team
members. To find them, look for the Usable Apps t-shirt, with this artwork:



You can also get a look at the new face of Fusion during OpenWorld at the following sessions and demopods:

- General Session: Oracle Fusion Applications—Overview, Strategy, and Roadmap

Chris Leone, Senior Vice President, Oracle

Oct. 1, 10:45 a.m. – 11:45 a.m. in Moscone West 2002/2004




Oct. 3, 10:1 a.m. – 11:15 a.m. in Moscone West 2002/2004


- Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer

Presenter: Anthony Lye, Senior Vice President,

Oct. 1, 3:15 – 4:15 p.m. in Moscone West 2008


CON9438 -
Oracle Fusion Applications: Transforming Insight into Action

Presenters: Jeremy Ashley, Vice
President Applications User Experience, Oracle; Katie Candland, Director
Applications User Experience, Oracle; Basheer Khan, founder and CEO of Innowave
Technology, an Oracle ACE Director for both Fusion Middleware and Applications,
and a Fusion UX Advocate


Tuesday, Oct. 2, 10:15 a.m. - 11:15
a.m. in Moscone West 2007


CON9467 -
Oracle’s Roadmap to a Simple, Modern User Experience

Presenter: Jeremy
Ashley, Vice President Applications User Experience, Oracle


Wednesday, Oct. 3, 3:30
p.m. - 4:30 p.m. in Moscone West 3002/3004


On the demogrounds: Come
to the Apps
UX pods
for a look at enterprise applications on mobile devices such as
smart phones and the iPad, and stay for a demo of the new face of Oracle Fusion

Our demopods
will also feature some of the cutting-edge tools in Oracle’s arsenal of
usability evaluation methods.


The Exhibition
at Oracle OpenWorld 2012 will be open Monday through Wednesday, Oct.
1-3. The demogrounds for Oracle Applications are located on the lower level of
Moscone West in San Francisco. Hours for the Exhibition Hall are:

· Monday, 10 a.m. to 6 p.m.

· Tuesday, 9:45 a.m. to 6 p.m.

· Wednesday, 9:45 a.m. to 4 p.m.


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