Personal Branding

 Personal Branding is a new-age market mantra, synonymous with marketing yourself in a cut-throat competitive world. Here's a very interesting article on how to create a personal brand for yourself.

Am making the highlights redundant: Steps for a successfully branded you:
 

  1. Know what you want: Identify what you want, and start walking toward it.
  2. Be able to articulate what you do: When someone asks what you do, answer them immediately with a clear, concise, and confident response.
  3. Elevator pitch: Be able to describe who you are and what you do in the time it takes to ride an elevator.
  4. Be positive: Be positive.
  5. Business card: A 3x5 piece of paper or mini-CD that has your personal contact information clearly printed on it.
  6. Have a blog / Website / MySpace, or other online presence: Get your brand online.
  7. Multiple e-mail addresses: Get more than one e-mail address.
  8. Phone: Get a phone.
  9. Signature: Your signature is who you are, your title, and your contact information. You should put this on everything you touch.
  10. Logo: A visual image that positively identifies your brand.
  11. Personal goals: Set goals for yourself that help you reach what you want.
  12. More than one resume: Customize your resume to the potential employer or client.
  13. Mentor: Find a guru and have them teach you.
  14. Networking outlets / contacts: Continually develop your network by attending industry meetings and conferences.
  15. Wardrobe style: When you are going to be near people who you wish to sell your brand to, dress to impress.
  16. Multiple IM accounts: Get more than one IM account.
  17. Alias: Obtain a positive nickname.
  18. Mantra: Collect sayings that enforce your brand.
  19. Speaking and PowerPoint template: Speak about what you do and have a hot-looking PowerPoint template to show.
  20. Passion: Love what you do.

 

 

Comments:

Nice list.

Number 19 made me chuckle, one of my hero's is Tom Peters, and if you've seen his slides then you'll know why.

:-)

Posted by Wayne Horkan on May 18, 2008 at 08:46 PM SCT #

I don't think anyone can argue with this listing Nithya. If I were to list them in order, passion would have to come first. Once you have the passion, the rest falls into place.

Posted by Dan Schawbel on May 18, 2008 at 10:28 PM SCT #

@Wayne

Looks matter I guess ;)

@Dan

I'd agree totally...Be passionate , but know the right way to be passionate :)

Posted by guest on May 19, 2008 at 03:26 AM SCT #

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