BT and Oracle: Managed Fraud Reduction Service
By Mark Wilcox - OVD Product Manager on May 05, 2009
Fellow PM (on the OAM Suite team) Mark Karlstrand has just posted a link of stories about our new service with British Telecom (BT).
I think this is important - not only because it involves Oracle products and a partner. Though it does give me a chance to talk about some interesting facts I've learned over the past few days.
First - this is important because identity assurance (aka how much do I trust you are you) is vital to do business.
Second - this is an excellent use case of how telcos can add value (and thus revenue) based on the things they already do well besides simply selling you the data-pipe.
Third - mobile phone adoption is growing at a massive rate - it's being said (I believe I saw it on a Mobile 2.0 presentation) that by end of 2010 - half of the planet will have access to mobile phones
Fourth - twice the number of people have mobile phones than who have credit-cards (though I'm pretty sure anyone who has a credit-card has a mobile phone) :).
Fifth - in many places (in particular developing world) mobile phone minutes are a form of currency - thus the market for this type of service is practically unlimited (though how you convert minutes into money for your quarterly reports will need to be worked out :)) .
Exciting stuff and will be interesting to see how the adoption of the service goes.