A Simple Follow-Up on VRM and CRM
By Mark Wilcox - OVD Product Manager on Apr 27, 2009
I've discovered that my comment filter for my email - um actually works. And it has been sticking it into my internal folder that I only occasionally peek at. So - thanks for the comments -sorry took long to reply.
just building on your VRM to CRM post; have a look at the link below - a post from Asa Hardcastle about sending VRM data into CRM environments via Information Cards and/ or ID WSF.
I've still to write up the business side view of this, Asa has done the tech view.
The Mydex proof of concept is an early form of 'relationship manager' as Eve articulates the term.
We also have IGF/ Aris issues in our sites in order to look after the VRM data once it has left the individuals personal data store.
I didn't figure my idea was that radical (I've long believed that for all of the hype of infocards - they are really evolution of Web forms) and glad to see validation.
Good work Iain and Asa. Looking forward to seeing more of what y'all turn up.