Wednesday Aug 20, 2008

Oracle Fusion Increase Prices 40% for SOA -- Does that make sense?

Many customers and prospects I speak to today have a similar problem.. how to get the best ROI of 20% of IT spend. After all the other 80% goes to maintenance of existing systems.

The challenge is huge since the business is looking to IT to drive strategic business value and increase revenue to the company by either creating offerings that increase revenue per use (ARPU) or drive the business into new areas that result in more subscribers.

Now some proprietary software vendors have put the added squeeze on customers by arbitrarily increasing software license costs (Oracle just increased their Fusion costs  by over 40%) with no additional value add. This is absolutely amazing since there is ZERO new value just a huge increase in cost. For those customers looking for other options I recommend you try our TCO calculator at http://www.sun.com/logic to see what Sun can save you by just changing your software vendor. In addition we promise no stupid software audits and if you decide to change you hardware topology go ahead.. again no additional costs!

Here at Sun we are about providing real business return for you by only charging you for the value we add. So if you are wanting to save over $6M on your software costs for SOA register for our SOA offering and see how much return you can create for your business.

-Mark

Wednesday Jun 11, 2008

More coverage on our JCAPS/SOA Announcement...

What is always fun to see, as a marketing person, is what the press does on all the announcements and briefings we do. Some reporters just look at the press release and repackage it for their readers, others package the news absolutely incorrectly, and the ones I really love are those that listen to the news, but can drill down a little deeper and show insight.  John Waters from Application Development Trends is a great example of the latter...

-Mark 

Monday Jun 09, 2008

A big day for SOA

We have been feverishly working on the next release of our JCAPS product and I am really happy to report that today is the day that we announce it to the world. Although we are just announcing it today, we have had many customers using it already and making sure it is ready for prime time. The press release has all the details but for me the these 3 features excited me the most:

1) Built from Open Source

JCAPS 6 is built from the OpenESB community. The importance of this is two fold -- for the JCAPS customer it ensures that the product is more open and mitigates the risk of vendor lockin, for the potential customer or general developer out there they can use the Enterprise Service Buss features of OpenESB, knowing that if they find the product indispensable (and I am sure they will!) they can migrate up to the full featured version of JCAPS. As a side benefit for Sun and our sales team it reduces the sales cycle.

2) Powerful update to the tested and popular JCAPS 5

For existing customers this is the "must have release" since we have been listening to your feedback and have added additional features like support for BPEL 2, event notification and JBI (reduced vendor lock-in). For prospects and customers waiting for the "right" SOA platform, this is it. The feedback from our early access customers has been fantastic, but don't take my word for it, give it a try by downloading OpenESB today and giving it a whirl!

3) Focussed on real customer pain points

SOA gets a bad name because it doesn't solve world hunger (wish it did, but it doesn't!) But what it does a fantastic job at solving is the  "single view of the customer problem" -- see my posting on Sibel for me information.
Basically the product allows for the real time consolidation of master data (like customer, patient, supplier, citizen, product, etc) providing businesses with the tools needed to solve one of the biggest challenges today i.e. customer retention and acquisition. This new product is in the Master Data Management market and is aptly called Sun's Master Data Management Suite.

Let me encourage you again to read the release, download and use the OpenESB and let me know what you think of the product.

Thursday Apr 10, 2008

CIO Priorities 2008

I was reading Larry Dignan's blog on ZDNet this morning and the found the discussion on what Business are expecting from their IT really interesting.

This really mirrors what I have been hearing from our customers around cutting costs, but at the same time attracting and retaining customers. Quite a tough act to follow since fixing business processes, and attracting and retaining customers probably are on the "increase cost" side of the equation. So then how do these CIO's reduce cost?

Speaking to our customers they are looking at Sun to create disruptive technologies that allow them to reduce costs while providing increased functionality -- one tough requirement to follow. We continually innovate to make this requirement a reality. Consider Java Enterprise System -- where we take a complete pre-integrated middleware stack and price it on a per-employee basis -- yes, no machines to count, sockets to count, etc. -- Disruption of pricing models. Or consider our GlassFish Application Server -- where we provide a complete Java EE application server that is freely deployable.

So if you like the CIO's cited in Gartner's study are trying to reduce costs but gain and retain new customers, I recommend you consider Sun's portfolio.

Tuesday Apr 08, 2008

Stop Treating Your Customer as Sibel!

I have just had quite a fight with my financial institution who did not think it appropriate to contact me to tell me my stock sale had not been completed as I had requested. The customer service representative didn't know that I had other dealing with the bank and treated me, I suppose like they do with all new customers, with a high degree of "who cares!" and told me that it must be my mistake. I escalated to the management and when they realized that I had other dealing with them -- mortgage, investment, savings, etc. they were suddenly all apologetic and refunded me the difference between what the stock was sold incorrectly for and what it should have been sold for. Maybe in the initial rep had known all my relationships they would have done a better job at making me happy

Straight after this episode, I was standing in line at a security gate at my local airport where they allow frequent flyers from one particular airline the ability to bypass the security line. Again I was astonished that this airport didn't see my business across multiple airlines important to them, the fact that I travel almost weekly didn't seem to matter, but because I wasn't on some super-elite status of a particular airline I was relegated to the "standard line."

These although trivial examples brought home to me the business need for a single view of the customer. Harrods had exactly this problem until they implemented Java CAPS. Now they can view their customer as one.

Not seeing the customer as one entity sometimes have dire consequences. There has been much written about drug interactions and patients dying because the doctor and the pharmacist didn't know about other medications that the patient was on. I am glad there is a solution to this as well, and Cleveland Clinic is a great example of an organization who had implemented a technological solution to address these needs.

I urge you all to consider making your customer happier by ensuring you see one 1 customer -- not the 24 isolated interactions you currently have. If you need help, check out the white paper on what we can do to help.

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Musings from Mark Herring at Sun...

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