Tuesday Oct 23, 2007

Apple joining Sun, Google, IBM, ....

I am eagerly awaiting Apple's next version of their OS, codenamed Leopard. I am not sure I will use all the new features, like spaces and time machine, but I will give it a try! The one feature that I wasn't expecting (and didn't even know about until I read Erwin's blog) was that Apple is joining nearly the whole industry in supporting Open Document Format ODF.

This is quite amazing. Your documents now can be stored in one format that can be edited and modified by a variety of vendor products, across a variety of platforms. Goodbye to those old proprietary formats that forced you to pay a tax (they call it a licensing fee) to open and modify YOUR document. It is now possible to create a document in Google Docs, edit if off-line with StarOffice (part of Google Pack) and send it to one set of colleagues to work on on the Mac. Then take it to work and use Lotus Symphony to make some edits before distributing it to your Linux friends using OpenOffice.org. Now for those of you still in Microsoft Office, we have a great ODF plug-in that allows you to work on this same document in Microsoft Office, or how about downloading OpenOffice.org and taking it for a spin?

Welcome Apple to the fold..

-Mark

Wednesday Oct 10, 2007

Saving $10K for college

I am amazed with all the savings plans for college that more parents aren't getting OpenOffice for their kids, it way beats any other savings program I have found!

If you do some pretty simple math, using the spreadsheet functionality inside of OpenOffice the results are amazing. For the purpose of the analysis, lets assume that instead of buying Microsoft Office (about $400 on Amazon.com not including shipping and handling) you took that money and invested it at a rate of 10% per annum. In addition instead of upgrading every 3 years to the next release you took that money and put it into the same savings account. After 20 years what would that money have grown to? You are not going to believe this... Yes just shy of $10K!! Check out the math...

Year
Upgrade Cost
Savings Account
0 400
1
$440.00
2
$484.00
3 400 $932.40
4
$1,025.64
5
$1,128.20
6 400 $1,641.02
7
$1,805.13
8
$1,985.64
9 400 $2,584.20
10
$2,842.62
11
$3,126.89
12 400 $3,839.57
13
$4,223.53
14
$4,645.89
15 400 $5,510.47
16
$6,061.52
17
$6,667.67
18 400 $7,734.44
19
$8,507.89
20
$9,358.67

 

Now this doesn't take into account inflation where the cost for upgrades will continue to go up! So do the math... FREE beats proprietary and closed any day! If you are already a student download OpenOffice and save your parents some serious money!

-Mark 

Thursday Oct 04, 2007

Why would you market anything but OpenOffice?

I have been sitting on the sidelines too long now and wondering how and when to start blogging. OK, so I procrastinated for ever! So here we go...

I am a marketing guy so perhaps my views differ from the deep technologists out there, but there are basically two options when it comes to office productivity --  Pay for it, and have little or no control, or get it free and have the ability to influence the community on where the product goes. The choice seems simple to me -- OpenOffice it is!

I personally think that this product is the gold standard for a consumer friendly product that has grown up under the FOSS mantra. Now don't get me wrong, there are things I don't like about the product, but overall this product is just wonderful. It makes perfect sense to me why IBM joined OpenOffice.org, they can now be associated with the movement away from proprietary technology to open standards (ODF) based offerings. Similarly when Google started bundling StarOffice (Basically OpenOffice) into the Google Pack it just seemed -- DUH naturally they would do it! What else would come close? I am sure it didn't take the marketing groups at Google or IBM long to decide:
   "Hmmm should we go with OpenOffice, or..um  errr um... urrr.."

So please tell me why Novell is going about trying to discredit OpenOffice.. I just don't get it. Simon has an excellent blog on this, and Jim too goes to great lengths to tell the world what Sun is doing. But, to me the fundamental question is really a marketing one. Does a company want to go it alone (bad idea!) or be part of a bigger movement? You marketing guys at Novell.. can you at least explain to Mr Meeks that this doesn't help Novell?

-Mark

 


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Musings from Mark Herring at Sun...

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