Wednesday Oct 17, 2007

Announcing: Remix Undefined Mashups Version 2.0

We are on the brink of a new age.

We're about what Web 2.0 is about. An AJAX-driven GUI, this will change everything: Folksonomy. We shall transcend borders. It's all about community. Float this. You need someone who gets it. Tag me. Social is the new push. Cry out, blogosphere!

Clustering. Splog is an aggregate noun. MSM just doesn't get it. Roll your own roll-your-own. It's all changing. Hack it. On-demand streams. The buzz is loud and clear. Single. Word. Sentences! 2.0 is the new New. Label what defies categorization. Clear that. This is newer media. "ASL" is geezer speak. Always be launching. Faster. Faster! The new is old. News clouds.  The words aren't what they were. Podcasts are it.

OK OK enough!!!  

I didn't create this stuff rather it was generated by the Web 2.0 Bullshit Generator What is really scary is that at first pass you probably thought this might be real! Well it isn't, but it does bring home the fact that there is so much hype out there and new buzzwords that you really need to do some checking before believing the next big thing is about to launch.

-Mark

Thursday Oct 04, 2007

Why would you market anything but OpenOffice?

I have been sitting on the sidelines too long now and wondering how and when to start blogging. OK, so I procrastinated for ever! So here we go...

I am a marketing guy so perhaps my views differ from the deep technologists out there, but there are basically two options when it comes to office productivity --  Pay for it, and have little or no control, or get it free and have the ability to influence the community on where the product goes. The choice seems simple to me -- OpenOffice it is!

I personally think that this product is the gold standard for a consumer friendly product that has grown up under the FOSS mantra. Now don't get me wrong, there are things I don't like about the product, but overall this product is just wonderful. It makes perfect sense to me why IBM joined OpenOffice.org, they can now be associated with the movement away from proprietary technology to open standards (ODF) based offerings. Similarly when Google started bundling StarOffice (Basically OpenOffice) into the Google Pack it just seemed -- DUH naturally they would do it! What else would come close? I am sure it didn't take the marketing groups at Google or IBM long to decide:
   "Hmmm should we go with OpenOffice, or..um  errr um... urrr.."

So please tell me why Novell is going about trying to discredit OpenOffice.. I just don't get it. Simon has an excellent blog on this, and Jim too goes to great lengths to tell the world what Sun is doing. But, to me the fundamental question is really a marketing one. Does a company want to go it alone (bad idea!) or be part of a bigger movement? You marketing guys at Novell.. can you at least explain to Mr Meeks that this doesn't help Novell?

-Mark

 


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Musings from Mark Herring at Sun...

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