Hear from top business executives on how to come out ahead in a crisis

February 1, 2021 | 3 minute read
Lynne Sampson
Managing Editor
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2019 seems like a lifetime ago, doesn’t it? All during the 20-teens, CFOs everywhere were under pressure to build digital finance teams that could respond quickly to rapid change.

Then came 2020.

Almost overnight, businesses everywhere had to change everything. More than a year into the global pandemic, seismic changes are still shaking the globe. Rapid changes in customer behavior during COVID-19 have made it clear that companies must innovate to survive, compete, and reignite growth.

In response, leading companies have doubled down on their investments in innovation, M&A, productivity enhancements, and risk management. How are they managing such big moves in such an uncertain time? And what kind of success are they having?

Hear from top-performing business executives

CEOs, CFOs, chief accounting officers, and other finance leaders are sharing their stories at the Oracle Cloud ERP Virtual Summit. You’ll hear from top executives at Lyft, Square, Williams-Sonoma, goPuff, PwC and Oracle about the big moves they’re making to return to growth. Check out the summit agenda:

Oracle’s Big Moves to Pivot Forward

Larry Ellison, Executive Chairman and Chief Technology Officer, Oracle

Oracle has a 40-year history of making bold moves to outpace the competition—especially during downturns. Hear from executive leadership on the big changes Oracle is making to extend our lead in the cloud services market and how the finance team is supporting that effort.

PwC CFO Outlook: Return to Growth

Jenny Koehler, US Deputy Advisory Leader and US Advisory Industrial Products and Services Vertical Leader, PwC

CFOs surveyed by PwC in the last quarter of 2020 expect their companies to increase revenue over the next 12 months, continuing an upward trend. That positive outlook is a testament to the bold actions many have taken in a bid to return to growth. Hear about the top priorities for CFOs going into 2021 and the actions finance teams are taking to meet the challenges of the new year.

Big Move: Embrace Business Model Innovation

Ajmere Dale, Chief Accounting Officer, Square

The next great growth industries are taking shape right now, led by companies ready to tap into the shift to virtual work and digital commerce. Hear from finance leaders reshaping their industries for the next decade and beyond by embracing services-based business models, cloud-first platforms to support quick pivots, and a continuous commitment to delivering customer excellence through innovation and digital experiences.

Big Move: Capitalize on Mergers, Acquisitions, and Divestitures

Josh Burke, Chief Financial Officer, goPuff

The M&A market is on fire as companies look to mergers, acquisitions, and divestitures to pivot business models and reallocate resources into high-growth opportunities. Customers share their M&A strategies and explain how using cloud-based platforms helps maximize synergies and increase shareholder value.

Big Move: Accelerate an Automated Close

Lisa Blackwood-Kapral, Chief Accounting Officer, Lyft

Jay Weiland, Director of Financial Solutions, Lyft

Maria Smith, Senior Vice President, Corporate Controller, Oracle

Big moves such as pivoting to a digital business model or making an acquisition can cause delays and inaccuracies in your financial close, especially if you’re still using manual finance processes. Customers share their strategies for automating the entire financial close process using intelligent process automation technologies to deliver touchless transactions and quickly get accurate information into the hands of decision-makers.

Big Move: Build a Risk-Intelligent Culture

Amy Allen, Vice President, Internal Audit/SOX Compliance, Williams-Sonoma, Inc.

The same moves enabling growth and transformation can also put a company’s most critical and sensitive data at risk. Hear directly from Oracle customers who have created a culture that insulates against threats to the business while encouraging informed risk-taking by leveraging advanced technologies.

Envisioning the Finance Pivot to Growth

Matt Bradley, Senior Vice President, EPM Applications Development, Oracle

Rondy Ng, Senior Vice President, ERP Applications Development, Oracle

Oracle development executives share the technologies, best practices, and capabilities CFOs and their finance teams need to reignite growth and lead their companies in an economy reshaped by the pandemic.

Register now for the Oracle Cloud ERP Virtual Summit.

Lynne Sampson

Managing Editor

Lynne has 25 years experience in journalism and marketing. She spent the first 10 years of her career at the Canadian Broadcasting Corporation, covering major news events such as the Quebec referendum, two federal elections, and the crash of Swissair flight 111 - coverage of which won a Gemini Award for “Best News Special Event Coverage.” Since then, Lynne has worked in marketing and communications for high technology companies such as Whitehill Technologies and Skywire Software. She currently works at Oracle as managing editor of The Modern Finance Leader, winner of a 2018 Killer Content Award from Demand Gen Report.

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