Would you want to work with a software company that didn’t use its own software? Probably not. So, when Oracle CEO Mark Hurd talks about the features and benefits of Oracle Cloud applications, it should cheer Oracle’s customers to know that he speaks from direct experience.
Last May, Hurd spoke to CRN and other media outlets after a product-announcement event. In his wide-ranging comments, he discussed everything from acquisitions to stock prices to trade wars. One of his quotes should be of particular interest to current Oracle Cloud users, or anyone considering making the switch to Oracle ERP Cloud:
|“We've migrated the entire company to our cloud applications. We've gone live on ERP, live on financials, live on supply chain, [and] we're now live on HCM. We actually use Eloqua, our marketing and sales automation solution... We just implemented Sales Cloud’s new call center technology at all of our hubs. We're really our own best use case.”|
Oracle has nearly 140,000 employees around the world. This talent pool not only gives Oracle’s development team access to engaged and active users who can provide real-time feedback on changes and updates to any Oracle Cloud application, but it also lets Oracle verify the accuracy of its localization efforts with its own international employees before rolling out changes to the entire Oracle Cloud user base.
The industry term for a company actively using its own software is “drinking your own champagne,” and it’s surprisingly less common than you might think.
One big reason for Oracle’s preference for Oracle Cloud products, like Oracle ERP Cloud, is the time- and cost-saving functionalities that are only made possible through the cloud. At Oracle OpenWorld 2018, Hurd provided several compelling examples of manual work made obsolete by Oracle Cloud’s automation and artificial intelligence technology:
AI, Hurd says, will eliminate virtually all of this manual effort.
Hurd’s interest in AI is closely connected to Oracle’s push to integrate AI across the entire suite of Oracle Cloud applications. In the same OpenWorld keynote, he said “We don't see AI as an independent solution... We see AI as a core feature that will get embedded into virtually every solution, every application. It'll have two major impacts... Productivity on one side, innovation on the other.”
By drinking its own champagne, Oracle saves time and money by eliminating manual tasks. It also provides its development team with plenty of real-time actionable feedback. Use of Oracle Cloud products makes Oracle’s sales and customer support personnel better at their jobs, as they’re able to speak from direct experience to help customers address their needs and solve their problems. Using what they sell makes Oracle’s sales reps more effective, just as using what they have to troubleshoot makes Oracle customer support more adept at identifying and fixing a customer’s issues.
Mark Hurd has called Oracle its own “best use case” with good reason. When you’re looking for new cloud-based business software, whether it’s an ERP system or anything else, look for a provider that’s drinking its own champagne.