Michelle Alfonso is a CPA with a passion for developing small-cap companies and taking them to the next level.
She’s also vice president and controller with OpenX, an advertising technology firm based in Pasadena, California.
Like many finance executives, Michelle's experience encompasses all aspects of accounting. Her background includes technical accounting research, SOX compliance, financial reporting, consolidation, foreign currency, and system implementation.
Suffice it to say, she knows financials. And she has a deep understanding of how finance systems can make her team’s work either a delight, or a misery.
In growing companies like OpenX, finance teams have often faced some unsatisfactory technology options. For years, their choices have been limited to on-premises systems that are not flexible enough to respond to today’s unpredictable business environment, or basic tools (such as spreadsheets) that are not robust enough to accommodate the increasing complexity of their business.
In many cases, finance teams have had to compromise—relying on older (or even manual) processes, even as these processes become more costly, more time-consuming, and less efficient.
Michelle’s recent experience with finance technology has shown that there are now better options on the scene. In an on-demand webcast with CFO.com, she shares her experience with other finance leaders and discusses some recent wins, such as:
Joining Michelle in this discussion is Stephen Manning, manager with Hitachi Consulting, who has more than a decade of experience implementing ERP applications. He started his career with on-premises ERP and since 2012 has been implementing cloud ERP exclusively to help businesses grow and improve performance. You’ll also hear from Steve Cox, vice president of the ERP and EPM Cloud Go-to-Market team at Oracle.