My niece started university this past September at a major Canadian campus. She spent the first two weeks on her mobile phone, rearranging her schedule and switching courses using the university’s mobile app. Many of her friends are attending a smaller university just a few miles away—one that doesn’t provide a mobile app. They spent the first two weeks standing in line at the registrar’s office, and complained bitterly about it.
It’s a common refrain from Millennials. Students today expect the same kind of digital experience from their schools as they get from popular consumer brands like SnapChat, Instagram and YouTube. Many institutions of higher learning find it tough to deliver such an experience, due to restricted funding, aging technology, and siloed information and processes.
If you want to offer a digital campus that attracts and retains students, your institution should focus on these key areas:
Students arrive on campus with high expectations, and it’s up to faculty and staff to deliver the personalized, connected experience they expect. You’ll need to manage student relationships across channels and devices and meet enrollment goals. If not, students become discouraged and may even leave, taking their tuition revenue with them.
The days of “sink or swim” are over. Today, institutions must focus not only on getting students in the door, but on helping and supporting them throughout their student journey—improving retention, completion, and job placements. Intervene in time to make a difference and keep students on track to achieve their goals. Personalized content and interactions can help students succeed.
This is where finance and HR teams can potentially make the biggest difference. Having a strong operational structure, along with the right people, is key to meeting your institution's goals. Finding, growing, and retaining the best faculty and staff is a critical part of building a high-performance culture; but you also need to implement best practices, standardize systems, and prudently steward resources. By gaining meaningful insight into those systems and resources, you can increase transparency, improve traceability, and allocate funding to invest in a modern campus.
Today’s students want a personalized learning experience wherever they go. Your institution needs the ability to curate the right curriculum and services for each student—providing (and gaining) insight into individual and aggregated learning paths and best practices.
So where can you learn how to build a modern, digital campus?
Next week, you’ll have a chance to learn from more than 3,500 of your peers (and competitors) at Alliance 2018, March 25-28 in Salt Lake City. Speakers, attendees and technology providers will gather to share higher ed best practices, and discuss new technologies that can help you build the digital campus of the future. You’ll learn from more than 400 sessions, live demos, workshops and social events, including the opening and closing receptions. Check out the conference highlights for an overview, or the session catalog for a deep dive.
Don’t forget to drop by the Oracle booth, #827, right in the center of the vendor solutions hall. We’ll show you the latest Oracle Cloud applications to help you build a modern digital campus, including Oracle Student Cloud, Oracle ERP Cloud, Oracle EPM Cloud and more. We’ll also have information for users of PeopleSoft and other Oracle applications.
Don’t miss this chance to learn how to start building a modern campus. See you in Salt Lake City!