A colleague of mine recently invited me to co-host a webinar with her, on the topic of how to come up with great story ideas for your business. For those of us in the marketing world, this traditionally would be considered “top of the funnel” content. Yet when I started looking into our most popular stories of 2018, I found that the majority of them leaned towards “middle of the funnel” content—more focused on Oracle, its products and its direction—the type of articles you might read if you’re trying to decide whether to make a purchase.
My findings were borne out by some metrics we uncovered: the articles we published in 2018 received multiple repeat visits. Some of those repeat visitors were from companies involved in existing sales opportunities. Buyers were re-reading articles not just to learn about finance, but to evaluate purchase decisions as they progressed through the sales cycle.
This, in part, explains why our “Top 10” list for this year is markedly more Oracle-centric than last year (although AI remains a hot topic). With this in mind, here are our most-read stories of the past year.
Clearly there are a lot of comparison shoppers out there. Thousands of readers dropped by in 2018 to peruse this point-by-point comparison of Oracle Cloud vs. Workday. Author Steve Cox encourages readers to think beyond HR and finance transaction processing, into workforce planning, training, budgeting, the financial close, tax—even supply chain and customer experience. “What you need is a complete suite—one that is innovative, proven, and can scale with you as your company grows and expands,” Cox writes. “Oracle is a trusted cloud provider that can give you all this.”
Building a business case for any technology project is always a challenge. If you’re considering a move to cloud ERP, this article gives 5 high-level points to help get you started—just like Caesars Entertainment, APN Outdoor, and Payscout did.
Future predictions are always popular. Who doesn’t want insight into the future, especially in business? When the predictions come from the CEO of a Fortune 500 high tech company, they tend to attract more attention than average, and this was certainly the case with Oracle CEO Mark Hurd’s predictions on the future of ERP.
More predictions! Emerging technologies remained a hot topic in 2018, with three of our top 10 stories focused on AI, chatbots and blockchain. In this first of a series, PwC prognosticates on how artificial intelligence will change the future of finance.
Say you’re considering a few different options for cloud ERP. How much does each cloud provider invest in R&D? Are emerging technologies like machine learning, chatbots and blockchain built into the ERP, or do you have to build your own? How quickly can you leverage new cloud technologies? This story answers some important questions that potential ERP cloud buyers need to ask themselves.
Oracle E-Business Suite remains one of the most widely-used business applications in the world—and there are thousands of companies considering moving their on-premises ERP to the cloud. In this article, Hitachi Consulting explains why it might be time to make the move to cloud, and offers some advice on how to make the process easy.
Blockchain was one of the most written-about topics in 2017—yet somehow, a year later, misconceptions still abound. Author Rudy Lukez debunks some of the most widely circulated myths. Number 1 on the list: blockchain and bitcoin are not the same thing!
Analyst reports are always a hit, and this one was no exception. Oracle Cloud applications landed in two “Leaders” quadrants looking at cloud EPM: financial planning and analysis, and the financial close. See story #10 below for yet another leadership position!
In our first ERP Trends Report, we surveyed more than 400 finance and IT leaders. We found that 76 percent of respondents either have plans for ERP in the cloud or have made the move already. The majority cited economic factors as the reason for the leap—but more surprising were the benefits realized once they got to the cloud. An astonishing 81 percent cited “Staying current on technology” as the main benefit of moving to cloud ERP.
For the second consecutive year, Gartner named Oracle ERP Cloud a Leader in its 2018 Magic Quadrant for Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises. This is just the first of many reasons to take a new look at Oracle. Read the other 5 if you’re shopping for a cloud ERP—or even if you just want to kick the tires.