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The Mobile & Digital Assistant Blog covers the latest in mobile and conversational AI development and engagement

  • June 15, 2018

The Mutua Madrid Open Creates the MatchBot: Artificial Intelligence at the Service of Fans

Guest Author

Authored by Fabian Gradolph, Head of Corporate Communications, Oracle Iberia

The Mutua Madrid Open, one of the main tournaments in the world held in Madrid in May of every year, has launched a chatbot equipped with Artificial Intelligence to speed up communication with tennis fans. The chatbot, a computer program that uses artificial intelligence to maintain natural conversations with users, offers information on the development of the event, players, schedules, and results, as well as details on guest services, event access and parking. It is also a channel for ticket sales and discounts on merchandise.

The MatchBot, as it has been baptized, is available on the tournament's iOS and Android mobile applications, as well as on the tournament website. It is also possible to exchange information with the chatbot through Facebook Messenger and Twitter if using direct messaging.

This innovation makes the Mutua Madrid Open the first ATP Masters 1000 or WTA Premier tournament to incorporate a chatbot, whose purpose is to enrich the user experience and facilitate necessary and relevant information about the event at all times. The decision to use a chatbot to engage with fans is part of the strategy of the tournament's organizers to bet on innovation, youth and technology. Thanks to the recent advances in Machine Learning, chatbots can learn from experiences accumulated from interacting with different users in different situations. In this way, the experience offered to the fans is getting better, providing answers that are more precise and correct.

To complete this project, Mutua Madrid Open 2018 relied on Oracle, and Oracle partners Crambo and BPM SOA Solutions (BSS). Thanks to Oracle Intelligent Bots, a part of Oracle Autonomous Mobile Cloud Enterprise, tennis fans will be able to interact with the tournament in a much more agile and natural way.

 

For more information on Oracle Intelligent Bots, visit oracle.com/bots. To try Oracle Intelligent Bots, a part of Oracle Autonomous Mobile Cloud Enterprise, go to cloud.oracle.com/mobile and click Try for Free.

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