Monday May 23, 2016

IFC Group & Oracle MCS Make Life Easy For Sales Reps

Last week we showed you how Manchester Airports Group is using Oracle MCS to better engage with, and promote to, its customers.  Today, we have another example of how a company with a large, mobile user base has adopted Oracle MCS to provide relevant, real-time, information and services to its target audience: its own sales force!

IFC Group (Industrial Farmaceutica Cantabria) is one of Spain's leading skin care product developers and distributors.  With a large, constantly traveling, sales force, and with a small IT department, IFC historically has asked its sales reps to enter sales & procurement data into the company's systems after each pharmacy pickup, which was something that reps could not do until they returned to their offices.  Even then, the entry process took hours!  This method was extremely inefficient and reduced time in the field. 

When sales teams asked for a more flexible mobile solution that would increase efficiency and decrease frustration, IFC didn't have the time or the IT resources to build an entirely new system.  However, the company realized that it needed to create an attractive solution where reps could enter data in real-time from remote locations, as well as a solution that gave reps access to on-demand CRM and BI tools that were critical in the sales process.  A current Oracle customer, IFC added Oracle MCS to its product suite, and was able to use and convert its existing APIs, without changing any code, into mobile APIs.  What did that mean?  Through Oracle MCS, IFC was able to deliver exactly what its sales teams had asked for, and made their work much easier, without replacing the company's entire IT infrastructure!  To learn exactly how IFC accomplished this, read the full article HERE.

Follow the latest @OracleMobile and join the discussion on LinkedIn!

Sunday May 15, 2016

Mobile Cloud Service at Manchester Airports Group

Authored by Suhas Uliyar, Oracle Vice President, Mobile Product Development


One of the benefits of constant world travel is that I often have time between flights to shop for myself and my family, as today’s airports have turned into mini brick-and-mortar malls filled with top consumer brands. In fact, I once bought a complete set of business attire at Dallas-Fort Worth Airport when my plans changed and I had to head to London for a meeting instead of making my connection home. However, I, and many other travelers, have the perception that airport shopping is expensive; even more expensive than shopping in true brick-and-mortar malls. Imagine my excitement when Manchester Airports Group (MAG) engaged with Oracle’s mobile specialists to discover how MCS 2.0 with Location Based Services (LBS) could help to locate and engage MAG travelers and give them incentives and discounts on retail goods in MAG airport stores, thus counteracting the perception of expensive airport shopping!


Manchester Airports Group is the largest UK-owned airport operator and over 48 million passengers move through its five airports each year. As MAG continues to add new routes and passengers, it has recognized that it must focus on improving the pre-flight and post-flight passenger experience. One way to accomplish this is to identify passengers within airports using LBS, and then to personalize their experiences as they make their way through MAG terminals. As Roger Westerbeek, Group Head of CRM & Loyalty, MAG puts it:

“The Manchester Airports Group (MAG) CRM strategy and subsequent customer engagement is firmly anchored in the core principles of right product to the right customer at the right time and through the right channel... We now recognise the significant shift to digital mobile and location relevancy. To address this change, MAG are now working with global leaders in location-based technology to communicate effectively with our customers on-estate.”

An Oracle Marketing Cloud customer, MAG was already using Eloqua email campaigns to promote car parking and airport fast track to passengers prior to their trips. However, MAG told us that it could identify less than 25% of the passengers who set foot on premise, and MAG had no ability to communicate with those passengers once they were in-terminal. Enter Oracle MCS 2.0, which MAG is using to provide location based services and mobile offers to its passengers on premise through the MAG mobile app. MAG’s goals are to improve passenger experience, to identify anonymous passengers, to drive penetration, and to increase incremental return and adjustable travel volume (ATV). 

How is this accomplished? First, Oracle’s MCS 2.0 can measure both passenger footfall and passenger linger time, also known as “dwell time.” Second, MCS 2.0 uses existing Oracle Marketing tools to deliver mobile offers and promotions that can be segmented by time of day, customer profile, customer footfall and desired retail target. Finally, MCS 2.0 provides push notification capabilities so that information, offers, and promotions are delivered to each targeted passenger’s mobile phone. The end result is more informed and happier travelers, higher retail sales, improved operational efficiency, and increased in-terminal visibility.

Using MAG as an example, Oracle is working with our partner Estimote to install beacons in five areas of Manchester Airport Terminal 1: at Check-In, at Security, in the Departures Lounge, at the Boarding Gates and at Baggage Claim. When passengers arrive at Check-In, they will receive a push notification on their phones containing security information and advice. Depending on how long they spend in Check-In, they might also receive a push offer for fast track through Security. As they progress through Security, MCS will measure security transit time. Then, when passengers enter the Departures Lounge, they will get an airside “retail offer of the day” linked to their customer profile. Upon arrival at the Boarding Gates they will be asked for feedback on their experience through a short survey. Finally, on the return leg back to Manchester, passengers will be identified at Baggage Claim where they will receive offers for their next trip. 

We are just beginning to scratch the surface in terms of this solution’s possibilities. Oracle and Estimote can imagine additional use cases where location services are used to assist airport staff in further improving operational efficiencies, and in identifying security risks before passengers reach Security. We also can imagine sharing the beacon infrastructure with third party mobile apps such as airlines or retailers in order to provide an even more robust passenger experience. The possibilities are endless, and through the use of Oracle’s Mobile Cloud Service and the Estimote Cloud, MAG will continue to grow while improving the passenger experience. I also finally can buy relevant retail products at cheaper prices, thanks to the new pushed offers at Manchester Airport!

Watch Suhas Uliyar and Chris Marsh (451 Research) discuss the New Imperatives in Enterprise Mobility. And don't forget to follow the latest @OracleMobile.

Tuesday Mar 29, 2016

Webcast: Extending Oracle Forms to Mobile

With thousands of Oracle Form apps bound to desktop environments, the need for mobility is clear. Free your customers to be more productive - anywhere, anytime! Join this webinar to learn how Oracle Gold Partner, AuraPlayer, leverages the power of Oracle Mobile Cloud Service, to readily mobilize existing Oracle Forms Applications, without any code changes to their existing forms applications. 

Learn more by joining Suhas Uliyar, Oracle VP of Mobile Strategy and Mia Urman, CEO of AuraPlayer, at this live event, 1:30PM EST, March 31st. 

Follow @OracleMobile 

Monday Jan 25, 2016

New York MTA, Mobile + Cloud

Given the recent weather, made me consider how important it is for critical government services to embrace modern tech like mobilizing their workforce to help them be more efficient, and provide richer data in a timely manner.  They had an Oracle Forms based environment that worked fine for the office. So what'd they do? Rewrite? Start from scratch? That could prove expensive (not with my tax dollars!)  and take longer than desired (need it now).  Any of this sound familiar? 

They worked smarter - not harder.  Instead they turned to Oracle, Samsung and Oracle partner AuraPlayer.  Together, with some clever mobile technology, and a foundation with Oracle Mobile Cloud Service, they are mobilizing their systems in record time. How'd you like them apples?  You can read the whole story here at Forbes.

For the latest and greatest, follow @OracleMobile 

Friday Jul 25, 2014

My Favorite Features (part 3)

Learn about the handy enable/disable capability for actions and nodes in Service Bus 12c![Read More]

Friday Jul 18, 2014

My Favorite Features (part 2)

Learn how to use Service Bus Pipeline Templates to speed you service development times, and provide standard across service implementations.[Read More]
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This blog is is dedicated to announcements,tips and tricks and other items related to developing, integrating, securing, and managing mobile applications using Oracle's Mobile Platform. It is created and maintained by the Oracle Mobile product development team.

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