Mobile Engagement & Analytics

From Mobile to Chatbots - Bringing AI to the Enterprise

Mobile continues to eat the world and it appears that we're only halfway there. As @BenedictEvans recently pointed out, we're halfway to connecting everyone on the planet with a smartphone! Work in the fact that compute power is getting cheap and accessible, and the recent gains in machine learning (ML), and you you know we're in for some fascinating times ahead of us.  So what's Oracle been working on? I'm glad you asked! Tuesday, May 30th, 10AM Pacific, please join ...

Monday, May 15, 2017 | Intelligent Bot Development | Read More

A New Wave of Mobile Engagement

Recently, we talked about the ascension of chatbots and how to engage mobile customers in both a timely and personalized, manner.  However, we have yet to address why either of these topics is, and will continue to be, a driving success factor for both enterprises and small businesses. To say that these advancements are a result of living in a Mobile-First world would be only a partial answer.  Mobile phones have been around for decades, and yet only very recently have we...

Tuesday, February 21, 2017 | Mobile Engagement & Analytics | Read More

Adding Cool Features to Your Oracle MAX App

With Oracle's Mobile Application Accelerator (MAX) as a part of Oracle Mobile Cloud Service (MCS), we've allowed citizen developers to create mobile apps in minutes without using any code.  This is especially useful when you, as a Marketing, HR, Finance, Sales, Service, or even as an over-burdened IT employee need to build a quick, functional app for a specific purpose without allocating significant resources from your company's development team.  MAX gives you that power...

Monday, February 6, 2017 | Mobile Development | Read More

Using Location Features With Oracle Mobile Cloud Service

We look at our phones about nine times an hour, or roughly once every six and a half minutes for every moment we're awake.  We use them all the time too, from collaborating with coworkers, to shopping for holiday gifts.  In fact, on Black Friday, 2016, retailers reported that for the first time ever, purchases on mobile devices exceeded $1 Billion for the 24 hour period after Thanksgiving, and made up 36% of all Black Friday sales. It's no wonder that our phones have become...

Monday, December 5, 2016 | Mobile Content | Read More

Reusable Analytic Reporting with Oracle Mobile Cloud Service

The proverbial they say a picture is worth a thousand words. But what isn't said is how much time and effort it takes to paint the picture in the first place, certainly you don't re-paint the picture for every gallery viewing! The mobile analytic data captured via Oracle Mobile Cloud Service (MCS) can be extremely valuable in a similar fashion.  It can tell us who uses our mobile applications, how they use them and when they are used as example.  So wouldn’t it be nice to...

Tuesday, February 23, 2016 | Mobile Engagement & Analytics | Read More

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