As mobile app fatigue grows and mobile users concentrate their time on their devices to a few applications, among them messaging apps, it's logical that businesses can no longer rely on their own native apps for customer engagement. Instead, companies must follow customers onto messaging platforms and establish presences there, 24/7, in order to engage effectively.
This growth of messaging apps and the need for businesses to always "be on" means that chatbots have become the newest and most critical channel for companies to engage employees and customers. Whether it's responding to a request to return an item at a late hour, or whether an employee needs a real-time update of inventory stock while evaluating a brick-and-mortar location, businesses need solutions that are automated, scalable, and that provide personalized responses to a variety of business questions, in real-time, preferably within the context of a normal conversation. Artificial intelligence is now at the level where intelligent chatbots can use machine learning and natural language processing to provide these services to businesses, their customers, and their employees.
This breakthrough in technology is especially beneficial for the Retail and CPG industries. To learn how it's beneficial, I invite you to watch these two on-demand webcasts, where I will discuss, and demonstrate, how your organization can create a comprehensive mobile strategy around intelligent bots, followed by a Q&A. For more details on Oracle's Intelligent Bot solution, please visit oracle.com/bots.