Cheers from down under! That’s what I’d imagine the Heineken Urban Polo chatbot might say when you say hello on Facebook Messenger! Heineken has an event where the Heineken Urban Polo attendees can register for a competition through a chatbot on FB Messenger.
Facebooks is super popular and has over 2 billion active members every month. And many people, especially digital natives, are very comfortable chatting thru a messenger app. Sure, mobile apps are still cool, but there's a limit to how many apps someone is going to download and use. With messaging apps, that's on everyone's smartphone! What a brilliant way to interact with customers. I don’t know about you, but I’d rather have a bot handle many of the common requests. And it’s available 24/7, and never gets tired.
I believe the Heineken Urban Polo event is in New Zealand, and for those who are lucky enough to attend the event, can register, but you can still check out the bot and see how cool it is via this link. https://www.facebook.com/urbanpolo/