EMO Trans is a global shipping and logistics company in business for more than 50 years, with offices in 17 countries on 5 continents. As established as they are, you have to stay on your toes. As Andy Grove famously said in his book, “Only the Paranoid Survive” EMO Trans knew they faced potential disruptions from small startups in this new digital age. As a strong Oracle customer, EMO Trans has been able to stay ahead with the Oracle Cloud, IaaS and PaaS solutions and infrastructure. That includes Oracle Docs, WebCenter, and Mobile Cloud Service.
Marco Rohrer, EMO Trans President and CEO notes “Five years from now most of our business will be done through mobility tools. We are preparing for that now.” Adding to this, Andy Richardson, EMO’s executive director of IT: “It’s mobile out of the gate. We can easily bring the information we need into mobile apps with Oracle Mobile Cloud Service. We can push technology to clients’ mobile devices. We can say, ‘There’s a typhoon in the East China Sea. Your shipment’s going to be four days late’ well in advance of the problem, and we can service our customers much more efficiently because of it.”
I’ve highlighted a few of the mobile quotes but you should read the full detailed Forbes story here, detailing how an established brand, can take on new digital disrupters with a cloud & mobile strategy and Oracle as their key technology partners. As Rohrer said: "EMO Trans doesn’t just want to keep up. It is using the cloud to be a leader in customer experience and “take a quantum leap over the competition”