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Build Better Apps Faster This Holiday Season

Dan Brooks
Product Marketing Manager, AI, Bots & Mobile

Ready to brave clogged highways, TSA security lines, cramped middle seats, and lost bags this holiday season?  Of course you aren't... but unfortunately, you'll likely have to in order to spend time with family and friends on Turkey Day. While holiday travel can be annoying, and even downright painful, you can still make the best of it thanks to mobile devices, laptops, and WiFi!  In this on-demand world, there are many options for entertainment, and even (gasp)... learning, while you're on a plane, a train, or even in the back seat of a car on the highway.  While you might be tempted to catch up on Narcos, or try to figure out what the heck is going on in Westworld (is everyone a robot?), we'd like to offer up two entertaining, and informative, webcasts in which you can learn how to build better mobile apps in a short amount of time.  In each webcast, Oracle Business Development Representative for Digital Experience Rene de Boer speaks with Oracle Director of Mobility, EMEA, Martin Cookson, and Oracle Director of Mobile PaaS Business Development, Ian Wallis about all things Mobile! 

In the first webcast, Rene will chat with Martin and Ian about how digital transformation can create new business opportunities by engaging people through the use of the latest mobile, social, cloud and collaboration technologies.  If your business goals are to create customer value, increase customer loyalty, and reduce customer costs, you'll need to optimize your mobile presence by using real-time, contextual, and intelligent mobile interfaces to respond to the numerous "mobile moments" that customers have become accustomed to as they search for and consume information, products, and services. Building mobile apps quickly with embedded contextual and location features, and soon, with services like intelligent, interactive chatbots will be a critical part of this digital transformation, and Martin and Ian will tell you what you need to do to stay ahead of the competition.

In the second webcast, Rene, Martin and Ian continue their discussion with a specific focus on how this digital transformation will affect IT departments.  Integrating new, mobile, front end technology that customers have come to expect with back end infrastructure can be extremely time consuming, but it doesn't have to be.  IT departments need to increase company value, create reusable assets, and reduce the cost of operations in order to optimize mobile integration and delivery. One way to do this is by creating and deploying reusable APIs in order to increase agility, secure access to valuable data, and reduce overall friction when integrating front end and back end systems. Martin and Ian will discuss how these reusable API services are applicable to everything IT touches in "Mobile," from managing offline data and location services in your mobile app, to securing and restricting mobile app access, to introducing chatbots into your mobile platform.

You can access the first webcast here and the second webcast here.  And remember that you can continue the discussion about the webcasts on our Oracle Mobile LinkedIn group, or you can tweet us @OracleMobile

Happy Thanksgiving!

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