Oracle on Twitter

Over the last couple of years, our team has been involved in many discussions around micro-blogging, specifically Twitter, and how it can be put to good use in a corporate (mostly marketing) setting here at Oracle. Needless to say, Twitter has grown very popular with many groups and teams. New accounts are popping up left and right as more and more people are becoming familiar with the social web.

Here are a few numbers for the currently 13 official Twitter accounts (the list is growing by about 1-2 accounts per month).

1. Aggregate growth

twitter%20follower%20following%2020090518%2020090727%20500px.png

2. Top number of "followers" (number of people following Oracle)

There has been steady growth in followers of about 5-8% per week.

oracle: 6,381
oraclemix: 1,802
oraclecrm: 1,686
oracletechnet: 1,115
oracleopenworld: 1,007

3. Top number of "following" (number of people Oracle follows)

oraclecrm: 2,000
oracleopenworld: 624
OracleRetail: 362
oraclemix: 320
oracletechnet: 304

4. Top number of tweets per week

These numbers are based on the ten-week time period May 18 through July 26, 2009.

oracletechnet: 32.9
oraclecrm : 25.6
OracleRetail: 22.8
oracleprofit: 20
oracle: 12.2

5. Top follower-to-following ratio

This ratio indicates the number of followers per every user that Oracle follows. For example, @oracle has more than 6,381 followers but only follows back 11 others (and only Oracle accounts).

oracle: 580.1
oracledatabase: 145.8
oraclemiddle: 60.3
oraclepartners: 57.6
oracleprofit: 14.7

For @oraclemix, our ratio is 5.6 which is a bit more balanced.

* * *

There are a lot more ways to look at Twitter usage (e.g. number of mentions, number of replies, number of re-tweets, number of click-throughs etc.) but we're not tracking these consistently across all acounts yet (it's still a lot of manual labor as we wait for the proper analytics tools to evolve and grow).

There are also a lot of qualitative aspects that we keep an eye on (e.g. tone, customer satisfaction etc.) that may at times be a lot more important than quantitative measures.

Which metrics are right for you depends on your goals, of course, and on the kind of presence you hope to establish on Twitter. You'll note that each of our Twitter channels has different characteristics to best meet the needs of their various audiences and communities.

Comments:

Over on the AppsLab blog, Jake has expanded a bit on the topic: http://theappslab.com/2009/07/29/oracle-on-twitter/

Posted by Tim on July 30, 2009 at 02:10 AM PDT #

Manual trackback: http://blogs.oracle.com/mix/2009/10/our_first_list_on_twitter.html

Posted by Tim on October 28, 2009 at 06:26 AM PDT #

Excellent job.

Posted by Internet Marketing Leads on May 06, 2010 at 04:23 PM PDT #

What a great article & I trust you on the information, but trying to cater for almost everyone and keeping the entire agenda flowing is really a difficult job, but one you're quite able to perform.

Posted by MARVELLA on July 15, 2010 at 06:09 AM PDT #

You are probably right. Your idea is good an i think that would be useful for everybody. I'll look more deeply into.

Posted by Pocket PC on April 20, 2011 at 04:34 AM PDT #

Both sources, however, play an instrumental role in reminding people about the real and grave dangers of auto accidents. In some cases, court reporter firms that offer additional legal services are contacted to secure these services alone.

Posted by Clinton Pacquin on April 23, 2011 at 09:44 AM PDT #

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