Oracle Midsize Blog

When You're In Second Place You Try Harder

June 26, 2014 By: Jim Lein

Last week, Oracle announced our Q4 and year end earnings for our FY14, with the headline, "Oracle Becomes the Second Largest Cloud SaaS Company in the World". It reminded me of that iconic Avis car rental ad, "When You're in Second Place, You Try Harder." That the tagline served the company well for over 50 years and was only just retired last year. According to Slate, in the very first year, that ad campaign significantly increased Avis's marketshare vs. its largest competitor.

At Oracle, we love to win, but more importantly, we love to compete. As our CEO Larry Ellison says, "I enjoy the competition, I enjoy the process of learning." When you equate competing with learning, good things happen for customers. Oracle spent over $5B on R&D in our fiscal year 2014. Becoming the Second largest Cloud SaaS Company is validation that Oracle's investments in innovation are providing customers with what they need and want. It is a significant milestone but don't expect Oracle to rest on our laurels.

United under one goal: to be #1 in the cloud

We don't need a catchy slogan to get us there. We'll accomplish our goal by offering solutions that customers love. Those solutions are highly differentiated--a modern and best of breed SaaS portfolio and PaaS on the market leading tech stack. Today, our cloud portfolio is unmatched in breadth and depth of solutions from top to bottom--applications, platform, and infrastructure.

What do YOU know about Oracle and cloud?

It's time to move to the cloud: Oracle Applications Cloud. More SaaS applications than any other vendor. Start your selection process at

Join the discussion

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.Captcha


More on Oracle Midsize

Integrated Cloud Applications & Platform Services