By "Jim Lein, Oracle Midsize-Oracle" on Oct 09, 2013
by Jim Lein | Sr. Principal Product Marketing Director | Oracle Midsize Programs | @JimLein
I joined JD Edwards in 1999 and quickly learned a few ground rules. Think thrice before using the word “easy” to describe anything about ERP. The only constant in ERP is change. And customers hate surprises.
Syntax—Specializing in Oracle JD Edwards and Oracle Accelerate From the Get-Go
From the beginnings, Oracle JD Edwards enterprise applications have been known for having deep industry functionality and for being THE low risk and low TCO Top Tier option. Recently, I caught up with Gary Shaffran, Sr. Vice President and Co-Owner at Syntax, an Oracle Accelerate Partner and Platinum level partner in Oracle PartnerNetwork.
Syntax was founded in Toronto in 1972. Gary joined the company in 1981 and was part of the executive team that made the decision to hitch its ERP consulting wagon exclusively to JD Edwards in 1996. The company was also one of the original Oracle Accelerate Partners dating back to when the program was launched in 2007.
"The most consistent themes we're hearing from our customers are that they want cost certainty and industry best practices," says Shaffran. “They don’t want to reinvent the wheel. From the start, the Oracle Accelerate approach has given our customers a reason to select Oracle’s JD Edwards with the confidence that they will get return on their investments quickly.”
Rigid Template--Bad. Configurable Template—Good.
Syntax’s clients want best practices but not at the expense of flexibility. They need assurance that the solution of choice will bring best practices to their organization but not shoe horn them into a stagnant template that locks them into one version of industry best practices.
“One company’s definition of best practices is different than another’s,” says Shaffran. “Smaller companies are smaller—not simpler. An old-fashioned template approach based on rigid industry best practices is misguided because it won’t take into account that every company is different.
In Shaffran’s experience, that’s why Oracle Accelerate Solutions and Oracle Business Accelerators are unlike anything else in the market. Syntax leverages the embedded best practices to get customers set up on starting point based on the experiences of similar companies. But from there, each company has the ability to tweak their processes within the system—without customizations—to meet their changing needs as they grow and adapt their businesses to changing market conditions.
“Today, customer expectations are more complex because their businesses are more complex,” adds Shaffran. “The Oracle Accelerate approach gets our customers to that starting point more quickly and with more cost certainty.”
The Oracle Accelerate Resource Library Helps Customers Visualize Success
Syntax’s consultants leverage the thousands of assets in the Oracle Business Accelerators Resource Library not just for the implementation but also as tools to help each customer understand what life will be like with their new solution. The end result, Shaffran says, is that the project teams aren’t blindsided by unexpected barriers to success.
“We use assets in the Resource Library starting with our first presentation and all the way through post go-live training,” says Shaffran. “Those assets—such as business flow models and videos—help customer visualize what the solution will look like when it goes live. They gain confidence that the Oracle applications and the project team can handle all the complexity thrown at them. They know they will get to a great starting place and that, as they get their hands on the software and start working with it over time, they will have the knowledge and skills to expand, adapt, and configure as need be.”
Staying One Step Ahead of the Curve
For decades, Syntax has closely paid attention to the needs of their clients and strives to stay one step ahead. They continue to augment their Oracle applications services with complementary tool sets and industry specific add-ons developed, maintained, and enhanced by their consultants for their industries they focus on. They become trusted advisers to their clients, helping them to develop actionable strategies for adopting new technologies such as Cloud solutions for which important factors like an integration strategy can be overlooked.
Shaffran emphatically believes there’s never been a better time to be an Oracle JD Edwards customer than now. The same can be said for being an Oracle Partner dedicated to a JD Edwards practice.
“Adopting the Oracle Accelerate approach has made us better able to demonstrate to customers that they can have best of breed software—leading edge, top right side of the quadrant—without incurring the risk and cost uncertainty normally associated with going that route,” says Shaffran. “We now have offerings that fit the needs of any company—compelling solutions delivering rapid time to benefit rolled up with industry specific capabilities. Plus, we offer managed services, hosting, SaaS—the entire gamut of solutions. No surprises; all from one provider.”