By "Jim Lein, Oracle Midsize-Oracle" on Aug 11, 2015
“85% of B2B marketers using marketing automation in 2014 felt they weren’t using it to its full potential,” David Crane, marketing tech strategist at Oracle partner Integrate, points out in this briefing just published by Oracle. He cites a top stat from the SiriusDecisions Summit 2015.
Yes, Marketing Automation solutions have revolutionized demand generation
But, in the rush to deploy the latest and greatest technologies, sometimes marketers overlook some basic stuff. Crane shares his insight on how to get the most out of your marketing automation systems to increase conversion rates by adopting Modern Best Practice for Marketing.
Modern Best Practice enables organizations of all sizes to achieve more, faster and with fewer resources.
Learn more about Modern Best Practice for Marketing:
Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies
Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources. It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.The views expressed here are my own, and not necessarily those of Oracle.