Steve Fearon is Oracle’s
Vice President of Applications for Midsize Enterprises in Western Europe. His
organization helps ambitious midsize enterprises reach their full potential by
adopting Modern Best Practice enabled by Oracle applications.
Q: What are your customers’
priorities and how do you help them achieve their goals?
Midsize companies want to grow
and achieve operational excellence. The global attraction of European brands
presents top line growth opportunities via opening new markets in the BRIC
countries as well as the Next 11.
Also, Western Europe is a well respected global player in innovative design and
engineering so there are opportunities to bring new products to market.
But to seize those growth
opportunities, companies need to exploit SMAC—social, mobile, analytics,
cloud—because it has radically changed how technology is applied to business
processes. For example, the workforce here is now moving beyond the knowledge
worker stage to the innovation worker phase. That presents both opportunities
and challenges. How can a company expect to attract and retain innovation
workers with HR tools built in the ‘90’s?
We help midsize organizations
understand how Modern
Best Practice, which is enabled by Oracle’s
applications and exploits SMAC, can create growth opportunities out of
How are your customers adopting Modern Best Practice?
For example, because of technology, buyers
have access to almost endless amounts of information. As a result they’re much
more informed and self reliant. But what hasn’t changed, is that people are
more likely to take a recommendation from a peer rather than rely on a
company’s public relations. Modern Best Practice for sales
gives a framework for engaging with this more informed buyer in the ways that
Similarly, Modern Best Practice can
bring agility to the finance
organization to dramatically accelerate the period
close to reporting process by becoming social
enabled and collaborative. A modern finance department becomes partners with
the rest of the business rather than being viewed as classic transaction
workers just trying to close the books.
Part 2: The Price Customers Pay by Not Adopting Modern Best Practice
Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things,
making it possible for your organization to achieve more, faster and
with fewer resources. It is flexible, supports growth and innovation,
and enables new ways to achieve consistently superior performance.
The views expressed here are my own, and not necessarily those of Oracle.