By "Jim Lein, Oracle Midsize-Oracle" on May 12, 2015
Every morning, I sign into my Oracle Social Cloud account, click on "Listen and Analyze", and review what's being said on social media about the topics relating to the content I post (e.g. #OracleMidsize; #OracleModernBestPractice). I do this for two reasons: 1) Because I don't want to just talk. I also want to listen and engage; and 2) Because I can. My company has provided me with access to powerful tools that make this part of my job easy.
Never mind that I've used "I" a zillion times already in this post. I don't mean to lecture. My point is that your social relationship management (SRM) strategy is not truly 'social' if you're just throwing content out their via your social media activities. Not learning about how well your content resonates within your community. Not adjusting your activities accordingly.
Without the right tools, monitoring the reaction to all your social activities is impractical if not impossible. In the current issue of Oracle Profit Magazine, Meg Bear, GVP, Oracle Social Cloud, extols the virtues of More Conversation while providing an update on Oracle's SRM development strategy.
“We help our customers understand who is the audience on that platform and what’s resonating with them," advises Bear. "That helps managers make good decisions about how and when to participate.”
To hone your Social Relationship Management strategy, download this free eBook Modern Best Practice for the Social Business, authored by Reggie Bradford, SVP, Oracle SRM Product Development.
Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies
Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources. It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.
The views expressed here are my own, and not necessarily those of Oracle.