Tuesday May 12, 2015

Warning: You're Not Social if You're Not Listening

Every morning, I sign into my Oracle Social Cloud account, click on "Listen and Analyze", and review what's being said on social media about the topics relating to the content I post (e.g. #OracleMidsize; #OracleModernBestPractice). I do this for two reasons: 1) Because I don't want to just talk. I also want to listen and engage; and 2)  Because I can. My company has provided me with access to powerful tools that make this part of my job easy.

Never mind that I've used "I" a zillion times already in this post. I don't mean to lecture. My point is that your social relationship management (SRM) strategy is not truly 'social' if you're just throwing content out their via your social media activities. Not learning about how well your content resonates within your community. Not adjusting your activities accordingly.

Without the right tools, monitoring the reaction to all your social activities is impractical if not impossible. In the current issue of Oracle Profit Magazine, Meg Bear, GVP, Oracle Social Cloud, extols the virtues of More Conversation while providing an update on Oracle's SRM development strategy. 

“We help our customers understand who is the audience on that platform and what’s resonating with them," advises Bear. "That helps managers make good decisions about how and when to participate.”


To hone your Social Relationship Management strategy, download this free eBook Modern Best Practice for the Social Business, authored by Reggie Bradford, SVP, Oracle SRM Product Development.



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Friday May 01, 2015

Playing Catch Up With Cloud?

KPMG’s 2014 Cloud Survey Report, Elevating Business in the Cloud, tells us something that most of us already know: Cloud is now positioned as the key IT delivery model supporting innovation.

I’m not trying to be Captain Obvious by sharing this. But the reality I see in my daily life is that so many businesses that have not embraced cloud are falling behind their competitors. Whether you’re interacting with customer service, or purchasing a product, or managing an account, it’s frustrating to plod through outdated mechanisms when you know there’s a faster-better-easier way. It makes you behave like you do when you have slow internet.

It’s not about cloud for the sake of cloud. But cloud is most often the catalyst employed by organizations to exploit the enabling technologies of social, mobile, and analytics.

From the survey, “It’s clear now that while organizations may have come to the cloud to reduce costs, it’s not why they stay. The true potential of cloud lies in an organization’s ability to leverage this agile delivery model to transform the business.”—Rick Wright, Principal and Global Cloud Enablement Leader at KPMG

If your organization is playing catch up with cloud, explore the free resources Oracle now offers to help craft your strategy for adopting Modern Best Practice powered by cloud.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday Apr 30, 2015

False Summits: There is No Finish Line

As an avid mountain hiker, I’ve learned the heartbreak of false summits.(Pictured: the true summit of Colorado's Redcloud Peak, elevation 14,035 ft).  The trick is to push back the inclination to get discouraged and adjust your pace as if there is no summit. You’ll never stop hiking. Atop each summit, you're rewarded with views of other summits-some higher-waiting to be conquered. 

In an article by Mark Leslie, The Arc of Company Life - and How to Prolong It, published by First Round Capital, a venture capital firm that invests in early stage startups. Leslie is a retired entrepreneur and lecturer at the Stanford School of Business.

It’s easy to forget that Oracle, now a $30 billion industry leader, was once a startup, founded by Larry Ellison and friends in a garage. Using Oracle and Amazon as case studies, Leslie provides color commentary to the growth curves of these companies and identifies how they had to figuratively, and literally, knock down barriers to growth (he recounts how Ellison hammered a hole in the wall of an early Oracle office to connect terminals to a mainframe computer).


I’ve seen Oracle transform many times since I came to the company via the PeopleSoft acquisition. Every morning, I read something to put myself in the right frame of mind, reminding myself that we are truly a company of entrepreneurial spirit. It’s never business as usual at Oracle.

As Leslie concludes, “It is sad but true that there is no place to rest,” observes Leslie. “There is No Finish Line."

Plot your growth curve by leveraging Oracle's free resources for adopting Modern Best Practice


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Tuesday Apr 21, 2015

Deadline April 29: Partners-Showcase Your Modern Best Practice Success at Oracle OpenWorld ‘15


We launched Modern Best Practice at Oracle OpenWorld last September. The response has been overwhelming. The pages are getting more traffic than I-25 through Denver at rush hour.

Shaped by the latest technology—cloud, social, mobile, analytics, Big Data, IoT—Modern Best Practice articulates how you execute to achieve consistently superior results.

Deadline for Submitting Proposals for Oracle OpenWorld ’15 Sessions is Wednesday April 29!

This year at Oracle OpenWorld ’15 we look forward to seeing sessions that illustrate Modern Best Practice. Adopting Modern Best Practice allows our customers to do business in ways that their old systems could not support; do business in ways they might not even imagined to be possible.

Here are a few examples:

Solairus Aviation—Seamless Finance, Projects, & HR Cloud enables competitive advantage, “ When our CEO goes into new business pitches he’s going to be able to demonstrate this transparency that Oracle ERP Cloud is able to give us and it’s going to set us apart from the marketplace.”—Mark Dennen, CFO

Dell—“Within the first four months of launching this tool, we had over 7900 job shares through the Oracle social sourcing tool so what could have taken several months to do we can now do in a matter of days.”—Diane Paquet, Director of HR Technology

Lifesize, USA—“The Oracle Marketing Cloud is at the forefront of driving our customer growth. We’e generated over $100 of pipeline generated just from the marketing programs we ran.” Megan Lueders, VP of Marketing

Feel free to contact me if you have ideas you’d like to discuss (jim.lein@oracle.com).

Go to Oracle Call for Proposals to learn how to submit your proposal.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Apr 10, 2015

Preparing For Your Journey to ERP Cloud

Karen dela Torre, VP of the ERP applications business group at Oracle, offers practical ERP Cloud deployment advice in her recent Forbes OracleVoice post, Safe Passage to the Cloud: 5 Best Practices for Cloud Implementation.

"Much has been written recently about the benefits of moving ERP to the cloud, and CFOs are embracing the cloud in growing numbers," writes dela Torre. "Yet the move also presents challenges, and there are only a small number of vendors and system integrators with experience in this area."

#3 on her list is Embrace Standard Best Practices Already in the Application. Based on her extensive experience working with ERP Cloud adopters, dela Torre advises,

"If all you want is to migrate your old, on-premises processes to the cloud, then you’re not really getting all the benefits of a modern ERP cloud. Of course every company will have some unique processes, and you should look for a vendor that can provide the tools you need to personalize your cloud."

Oracle provides extensive free resources-including thought leadership, how to advice, customer experiences-to help your organization adopt Modern Best Practice.

Get started by exploring Modern Best Practice for Finance:


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Mar 20, 2015

Is Your IT IPO Ready?


Oracle just published Preparing to Go Public: IPO Readiness Best Practice Guide featuring insight and advice from Oracle customer executives and Steve Hobbs, Managing Director at Protiviti. Protiviti is a global business consulting and internal audit firm composed of experts specializing in risk, advisory, and transaction services. 

This brief focuses on the role IT plays in IPO readiness. As Hobbs states,

"First and foremost, you must have the ability to scale the business, and that means making certain that you have the information systems in place that allow you to scale. Companies also need to consider the process side of the business. Among other things, you need to have mature governance, internal controls, and processes around critical areas such as security and privacy.”

Here are the 4 Best Practices for Modern Finance IPO Readiness discussed in the brief: 

  1. Establish IT Governance and Processes that Enable Growth
  2. Plan for Future Growth
  3. Establish a Systematic and Disciplined Financial Close Process
  4. Replace Spreadsheets with Modern Planning, Budgeting, and Forecasting Applications

For more on this subject, read my interview with Lenley Hensarling, former GVP of Oracle JD Edwards and now an independent operating partner with Peak Equity Partners, entitled Equity funding for your buyout, startup, spinoff?


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Friday Mar 13, 2015

Personalize Your Cloud

It’s OK to get excited about moving your applications to the cloud and the promise of having newfound abilities to personalize everything. But its not OK to let that enthusiasm gloss over platform challenges.

Cost conscious midsize companies need to drill down past the pretty demo and consider the big picture when choosing SaaS solutions, including the availability and cost of resources to build extensions or integrations.

Oracle is unique in our ability to support cloud strategies from the bottom up with standards-based solutions for IaaS, PaaS, DaaS, and SaaS.

Here's a short (2 min) video that will give you some food for thought.


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Monday Mar 09, 2015

Equity funding for your buyout, startup, spinoff? Executive Insight from Lenley Hensarling Part 3

Lenley Hensarling, past GVP and GM of Oracle JD Edwards, provides due diligence and advisory services to private equity and venture capital firms. He is currently engaged as an independent operating partner for Peak Equity Partners. He has over 30 years experience developing engineering and go-to-market strategies for software companies.

Part 1: What qualities do you look for in potential investment opportunities?

Part 2:  What happens after a company receives a capital infusion?


Part 3

Q: How does Oracle fit into the picture?

Oracle is showing their commitment to investing in cloud solutions. Cloud is driving the disaggregation of software that enables you to decide what specific problems you want to address with subscription based solutions and buy only what you need now knowing that you can buy more later when you need it.

I’ve always been a big fan of encouraging smaller companies to put better systems in place. The cloud and subscription models have made more sophisticated software and more complete solutions available to a much broader set of companies. It used to be that you would say, “You have to be this big before you can put really good financial systems in place”, or “You have to be another step up before you can really start to think about tying sales, marketing, services all together and managing both quality of that and the flow of revenue from the field in that way”.

But now you can decide to be as sophisticated as you need to be to run your business in the right way from the get-go. It’s not a big burdensome thing of putting in a big IT shop. You wind up with companies with a guy who’s running IT part time and the rest of the time providing internal IT support to the development group. These days that development platform might wind up being a Platform as a Service play.

Q: You told me that you moved down valley from Park City to Heber City because, “The fishing season is longer than the ski season”. Tell me a good fish story.

This year I started getting into steelheading. They’re big trout—10 pounds or more—that go out to sea for two years, come back in through northwestern rivers, and swim up river to spawn. My wife loves to fish too so we go on a fishing trip every year for our anniversary. When I told her—I mean suggested—that we were going steelheading this year, she said, “I don’t’ know if I want to do that. It’s a whole new way of casting. I’ll just bring my fly rod.”

The guide convinced her to give it a try and the second morning out she caught a huge fish. That trip, I caught 1 small fish and she caught 2 huge trophy fish. So she has bragging rights for now and she won’t let me forget it. But like the guide told me, “You’ll always be able to go steelheading now. Your wife is hooked.”



Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.



Equity funding for your buyout, startup, spinoff? Executive Insight from Lenley Hensarling Part 2

Lenley Hensarling, past GVP and GM of Oracle JD Edwards, provides due diligence and advisory services to private equity and venture capital firms. He is currently engaged as an independent operating partner for Peak Equity Partners. He has over 30 years experience developing engineering and go-to-market strategies for software companies.

Part 1: What qualities do you look for in potential investment opportunities?


Part 2

Q: What typically happens after a company receives a capital infusion?

There is a saying in our business, “There’s smart money and dumb money. Dumb money is just money”. It sounds harsher than it is. Sometimes a company just needs working capital to cash out existing investors who have lost interest.

For example, a company might have been part of a 5 year fund that is closing. And maybe that company needs 8 years not just 5. So money may be all or most of what is required. But sometimes, new connections through new board members, new perspectives on market approaches, and new members to the management team go along with the capital. That is what I call “smart” money – it comes with expertise and understanding of the technology world.

Often times, infused capital will be invested in talent. Good investment firms can bring in a network of people—with deep understanding in their area of expertise—to the board of directors, advisory board, or even to operating roles. Getting some fresh eyes and skills on the problems can have a great effect in moving a company forward.

Because of the Great Recession, it’s pretty common that many companies have under invested in developing their sales and go-to-market strategies. If you bring in the right sales management, marketing, and upgrade the sales force they can once again reach a velocity to grow fast and create incremental value.

Q: How does Modern Best Practice come into play?

A lot of these companies are at the inflection point where they've been running on QuickBooks or maybe one of the Microsoft Dynamics solutions. And they may or may not have a cloud based CRM solution. Quite often we'll find that the marketing side has no systems. Sales have basic CRM that isn't tied back to the financial side.

We start by having conversations about opportunities to put such systems in place. This is where cloud based solutions can add business discipline and modern best practice. If you’re a smaller organization—maybe 5 to 25 people in the field—and trying to keep costs down, you need those people to collaborate without flying everybody back to the home office all the time. And maybe they don’t have a sales operations person in every region or even at the home office. That’s where the social and mobile components built into cloud CRM solutions become must haves.

You don’t want to interfere with what the teams are supposed to be focused on—selling, implementing, and supporting solutions—but you still need them tied into the systems so that you have visibility into the status of all those areas without it being onerous.

Cloud solutions for mobile and social are ideal in areas such as this because they don’t require a big capital outlay. You can buy what you need now and add incrementally as revenue grows and you add sales people. It winds up being a real attractive picture for growing smaller companies.

Part 3: How does Oracle fit into the picture?


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Equity funding for your buyout, startup, spinoff? Executive Insight from Lenley Hensarling


Lenley Hensarling, past GVP and GM of Oracle JD Edwards, provides due diligence and advisory services to private equity and venture capital firms. He is currently engaged as an independent operating partner for Peak Equity Partners. He has over 30 years experience developing engineering and go-to-market strategies for software companies.

Q: What is your role at Peak Equity Partners?

Peak Equity Partners concentrates on buyouts and recapitalizations of enterprise software and solutions companies. We’re most interested in companies that are just past the venture capital stage—not ready to go public and not ready to be sold to another company. My role is to provide advisory services to companies within their portfolio, help identify opportunities for investment, and perform due diligence once a decision has been made that a specific company is interesting. At that phase, we work together to determine the real state of the business—verify that what we think is there, is really there.

Q: What qualities do you look for in potential investment opportunities?

A lot of companies that were on a trajectory to hit success were somewhat derailed by the turn down in the economy. That didn’t mean that what they had wasn’t a good idea or that they weren’t necessarily executing well. The good ones held on—kept the cash flow coming. They got stranded as it were, and private equity is a good vehicle to get them back on a trajectory to deliver their value to customers and to investors.

That ability for a company to deliver value to the marketplace is what we are looking for. Is there a revenue stream? Do they have customers? Is their market of substantial size? Are they likely to get back on a good trajectory and go to the next level with an infusion of capital, advice, and expertise?

Q: How do you find companies like this?

Companies in this situation often hire an investment banker to seek out capital opportunities. There also exists a large network within the investment community. For example, a venture capital firm might have initially funded a company, but for whatever reasons that company is no longer a good fit for their portfolio, or the fund has closed out and their attention is better focused on new opportunities. They still think it’s a good company and the company’s board of directors and management engage with an investment bank to find someone to sell it to.

Private equity firms also proactively look for hidden gems, leveraging their networks and those of their operating partners. The call around and have some conversations. Sometimes those conversations go somewhere and sometimes they don’t.

Part 2: What happens after a company receives a capital infusion?

Part 3: How does Oracle fit into the picture?



Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Thursday Mar 05, 2015

Turn Your Pirouette into a Pivot with Social Tools

Here’s a great article by Reggie Bradford, SVP of Oracle SRM Product Development, How Social Tools Can Help Your Business 'Pivot' Successfully. That’s pivot as in quick, dramatic shift in course, something that many of the best brands do so well today.

Nowadays, it’s easy to assume that every brand you recognize—be it love, hate, or ambivalence—has a carefully orchestrated SRM strategy. Not the case, I learned, while working with Reggie to publish his new eBook, Modern Best Practice for the Social Business (released just this week).

Many of the brands you know are still spinning (i.e. pirouetting) aimlessly with tactical activities in siloed social fiefdoms across the organization. The right click doesn’t always know what the left click is doing.While Oracle provides many resources to social champions across the full spectrum of SRM maturity, Reggie’s new eBook identifies the 7 Steps to Modern Best Practice for Social.


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Monday Mar 02, 2015

Getting Started With Your Social Relationship Management Strategy-Reggie Bradford, SVP, Oracle Product Development

Reggie Bradford, SVP, SRM Product Development, Oracle

Reggie Bradford joined Oracle in 2012 via the acquisition of Vitrue, the leading provider of social marketing software for global brands and agencies; a company he started in 2006. Vitrue is now an anchor component of the Oracle Social Relationship Management (SRM) suite of cloud solutions. Bradford circles the globe espousing thought leadership in such topics as Cloud, Customer Experience and the paradigm shift caused to Brands by the explosive growth of Mobile and Social. Bradford recently authored an Oracle eBook, Modern Best Practice for the Social Business.

Q: What is SRM and why is it so important?

SRM enhances Customer Relationship Management (CRM) with critical social pieces to make it more holistic and answers the question, “How do I build connections and relationships with prospects, co-workers, peers, customers, and influencers to further extend my products and services into the marketplace?” 9 out of 10 people buy products or services based on recommendation from a peer or friend. Since people today are pervasively using social and mobile technology to conduct their personal and business lives, corporations need a comprehensive SRM strategy that provides the full range of customer touch points. Subsequently, they can capture those interactions, learn from them, and build on those relationships.

Q: What is the first step to adopting modern best practice for social?

Develop a plan. Too many companies jump into SRM without a plan and the market tunes them out because they are not engaging with a relevant voice. So first, pull together your key constituents and stakeholders and ask the question, “What is my purpose for doing SRM?” Don’t do it just to be cool and trendy. Do it because you are going to add value by being social. Identify and understand what your unique voice is going to be in order to be relevant to your market.

Q: Should every company have an SRM strategy?

I’m certainly biased but I think social has a role in every product or service because that’s where the customer is. Over 2 billion people are using social networks. It’s not “should you do SRM” but rather “How should you do SRM”. That “how” depends on the product or service you’re offering and what platforms you should engage with and how are you going to connect with your customers and stakeholders. That can certainly include collaborating internally with employees, vendors, and partners.

Q: What are the outcomes of effectively adopting modern best practice for social?

With an effective SRM plan, you’re going to be more in tune and effective in your marketplace. You’ll be doing business the way people are doing business today. You’ll also be able to measure your effectiveness via ROI that might not equal revenue, but actually be “COI”, as David Mingle of GM says—the “Cost of Ignoring”. The COI is that if you’re not engaged across your customer experience you risk becoming irrelevant or obsolete. We see more and more companies that don’t embrace the future fall behind—even Fortune 500 companies.

Q: You’ve started or helped build and sold 3 companies in the last 15 years. What drives you today?

One of the things I’ve strived to be better at is finding balance in life spanning my faith, family, and business. My wife and I have six kids. Chaos reigns in our household. Right now I’m just going through life and loving every minute of it. One of my real passions I have is taking the lessons I’ve learned and sharing them with the next generation of entrepreneurs. I’m very interested in disruption and pivots. That’s why I love working with startups but it’s critical even for established companies to sometimes behave like a startup. Oracle began as a startup and we continue to innovate, especially across our cloud solutions—DaaS, PaaS, IaaS, and SaaS. Innovation—like how we’re building out an end-to-end SRM solution—along with new ideas and business models, are what keeps me engaged and keeps me excited. I like to have impact and have fun.

Download the eBook, Modern Best Practice for the Social Business:



Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

What's your SaaS IQ? new eBook, SaaS for Dummies

Just published by Oracle, a new e-book, SaaS for Dummies, examines the elements of SaaS in a light-hearted and engaging style.

This eBook will help your line of business managers understand how they can take advantage of cloud solution to solve their business challenges in the digital world.

The e-book consists of 5 chapters and an appendix:

1. Definitions, Buzz Words and Acronyms

2. Your Challenge: ‘The Digital Agenda’

3. New Found Power of the Business Manager

4. The Path to SaaS

5. Ten Things to Know About the Cloud

6. Appendix: Evaluating a Cloud Provider

Download and enjoy. There will NOT be a quiz later. 


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Tuesday Feb 24, 2015

Delaware Life Experiences a Real Time View of Actuals to Budgets

Delaware Life Insurance was formed in 2013 via a divestiture of assets from Sun Life Financials. As Rick Woods, Director of Project Services explains in this short video, they started out with zero IT infrastructure. Nada.

Starting from scratch, they wanted to adopt new systems and Modern Best Practice. With a goal of having a zero footprint for data, they sought to deploy best of breed cloud solutions as much as possible.

"As we were seeking an ERP solution, we really wanted to have an independent view and pick the solution that was perfect for our needs," says Woods, "And that’s really where Oracle ERP Cloud shined through."

Today, the company has what they never had before: a solution (Oracle ERP Cloud and Oracle Planning and Budgeting Cloud Service) with excellent usability that provides a real time view of actual to budget numbers, with millions of lines of data rapidly flowing from 26 other systems.



Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Thursday Feb 19, 2015

Modern Best Practice Show and Tell

When I started out as an Industry and Product Marketing Manager for JD Edwards back in the 90's it was always a challenge to get high resolution screen shots for PowerPoints etc. Back then, we believed that screen shots were the most credible evidence that we knew what we were doing.  I would roam the halls of development looking for a product manager or developer that had both access to the screens I wanted and a tool licensed on their desktop to get the quality I needed. They were gate keepers to knowledge I needed. It seemed sometimes almost like a schoolyard game of keep away.

Buyers in the digital age do a lot of homework on potential technology solutions before they engage with a sales person. They don't want gate keepers standing between them and the knowledge they need to build a short list. It's old fashioned (reminds me of those Comcast Xfinity "Old Fashioned Security" commercials) and frustrating.

That's precisely why we launched our Oracle Modern Best Practice pages last October. It's like Software Show and Tell.  Screen shots still have their place but it's hard to beat graphical representations that walk you through a process end to end. You can also drill down into each step or explore the additional resources we've posted. We're adding more content all the time.

Here's another example. Click on the image to learn more.



Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


About


Twitter


Midsize Blogs
www.mittelstandsblog.de
www.itplace.tv

Search

Categories
Archives
« July 2015
SunMonTueWedThuFriSat
   1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
 
       
Today