When Jeremy Bloom was 10 years old, growing up in Loveland,
Colorado (population 39,616 at the time), he told his mom and dad he wanted to ski
in the Olympics and play in the NFL. Twenty some years later, Jeremy has been-there-done-that
and now focuses his energy and creativity on entrepreneurial and humanitarian
endeavors. He is the co-founder and CEO of Integrate,
a provider of cloud-based solutions that improve the efficiency of Oracle
Eloqua customers’ marketing programs, as well as the founder of Wish of a Lifetime, a nonprofit
organization helping to make the wishes of senior citizens come true. Integrate
was the Oracle Applications Cloud partner of the month in October of 2014.
Part 3: Modern
Best Practice for Marketing and Jeremy’s Other Startup
Q: As keepers of
Modern Best Practice for your marketing automation niche, how does Integrate
become indispensable to your customers?
Integrate automates and standardizes
manual, low-value tasks and provides real-time data to optimize media
investment. Today, many Oracle customers
(marketers) are spending tens to hundreds of hours each month on very low-value
tasks when they should be focused on creating ideas and content for customer
engagement and delight.
software weaves together the media and prospect data with the marketing systems
being leveraged to nurture, track and analyze. With our solution, our clients
are getting cleaner prospect data into their systems faster than they have ever
done before. And, every media dollar can
be optimized and measured.
Q: Do you approach
your enterprise clients the same way you do startups or midsize clients?
The pain points are very similar for
both midsize and large enterprises – demand gen is manual and woefully out of
sync with the rest of marketing. At Integrate, we lionize customer success by
eliminating this problem. Everything we design—our team,
processes, GTM strategy, business value alignment, support—is centered on
customer success. Perhaps it’s cliché, but as a startup CEO I hear noise from
all over. “Hey—what’s the exit strategy of the business? Are you going to sell?
Go public?” All those things I see as complete distractions and every second
I’m spending time on that I’m losing focus on what’s important. I tell my team often,
“If we make our customers successful, everything else will take care of itself.
Literally. All the things we question—the question marks—will take care of
themselves.” But that’s hard task. It goes back to building a great product that
helps marketers become more successful.
Q: Tell me about Wish of a
I share a really great relationship with my grandparents.
The first 18 years of my life it was my mom, dad, brother, sister, and grandma.
I’ve always had an affinity to the oldest generation. And I’ve always felt that,
in our country, we don’t always do a great job of supporting and appreciating the
oldest generation. We spend so much of our time focused on the youth—which is important—but some of that attention should be spent on the people that paved
our roads, that gave us life, that fought for our freedom in WWII, that pulled this country out of the
great depression. These people are now in their 80’s, 90’s, and 100’s and a lot
of them are living without a lot of means. Many don’t have family members anymore
and their friends have passed on. They are confined to four walls. They don’t
talk to people for maybe 12-13 days. Some of their wishes are so small and
there’s no nonprofit out there to make these things happen. So that’s why I
started Wish of a Lifetime. To find these people. To say thank you. Tell them that
we care. To grant their wish in hopes of not only making their lives have more
meaning fulfillment but also to share their message with other generations—the youngest
generation—to say, “These people are important. It is our duty to help them.”
Part 1: The Path to Startup
Part 2: On a Mission With Oracle
Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things,
making it possible for your organization to achieve more, faster and
with fewer resources. It is flexible, supports growth and innovation,
and enables new ways to achieve consistently superior performance.
The views expressed here are my own, and not necessarily those of Oracle.