Tuesday May 12, 2015

Warning: You're Not Social if You're Not Listening

Every morning, I sign into my Oracle Social Cloud account, click on "Listen and Analyze", and review what's being said on social media about the topics relating to the content I post (e.g. #OracleMidsize; #OracleModernBestPractice). I do this for two reasons: 1) Because I don't want to just talk. I also want to listen and engage; and 2)  Because I can. My company has provided me with access to powerful tools that make this part of my job easy.

Never mind that I've used "I" a zillion times already in this post. I don't mean to lecture. My point is that your social relationship management (SRM) strategy is not truly 'social' if you're just throwing content out their via your social media activities. Not learning about how well your content resonates within your community. Not adjusting your activities accordingly.

Without the right tools, monitoring the reaction to all your social activities is impractical if not impossible. In the current issue of Oracle Profit Magazine, Meg Bear, GVP, Oracle Social Cloud, extols the virtues of More Conversation while providing an update on Oracle's SRM development strategy. 

“We help our customers understand who is the audience on that platform and what’s resonating with them," advises Bear. "That helps managers make good decisions about how and when to participate.”


To hone your Social Relationship Management strategy, download this free eBook Modern Best Practice for the Social Business, authored by Reggie Bradford, SVP, Oracle SRM Product Development.



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Friday May 08, 2015

Responding to Disruption: PWC CEO Survey

The CEO’s job is to see the big picture and determine priorities across all aspects of the organization: people, systems, processes, growth, finance.

PWC’s 18th Annual Global CEO Survey, ‘The Marketplace Without Boundaries: Responding to Disruption’, tallies CEOs’ insights across five themes:

  1. Growth: Optimism mixed with wariness
  2. Competition: seeking opportunities via digital transformation
  3. Partnering: unconventional collaborations
  4. Diversity: valuing the right mix of talent

When it comes to the fifth theme, Technology, the survey identified mobile, data mining/analytics, and security as strategically most important:


Oracle is uniquely positioned to provide solutions that help CEO's address these priorities (although (Robotics, 3-D Printing and Battery and Power Technologies aren't exactly in our wheelhouse). Organizations planning their digital transformation strategies can now access Oracle's free resources for adopting Modern Best Practice, founded in our experiences helping thousands of customers deploy modern technology solutions. Modern Best Practice exploits enabling technologies, including social, mobile, analytics, and Big Data, to help organizations of all sizes achieve more, faster, and with fewer resources.

Explore Oracle Modern Best Practice:



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Friday May 01, 2015

Playing Catch Up With Cloud?

KPMG’s 2014 Cloud Survey Report, Elevating Business in the Cloud, tells us something that most of us already know: Cloud is now positioned as the key IT delivery model supporting innovation.

I’m not trying to be Captain Obvious by sharing this. But the reality I see in my daily life is that so many businesses that have not embraced cloud are falling behind their competitors. Whether you’re interacting with customer service, or purchasing a product, or managing an account, it’s frustrating to plod through outdated mechanisms when you know there’s a faster-better-easier way. It makes you behave like you do when you have slow internet.

It’s not about cloud for the sake of cloud. But cloud is most often the catalyst employed by organizations to exploit the enabling technologies of social, mobile, and analytics.

From the survey, “It’s clear now that while organizations may have come to the cloud to reduce costs, it’s not why they stay. The true potential of cloud lies in an organization’s ability to leverage this agile delivery model to transform the business.”—Rick Wright, Principal and Global Cloud Enablement Leader at KPMG

If your organization is playing catch up with cloud, explore the free resources Oracle now offers to help craft your strategy for adopting Modern Best Practice powered by cloud.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday Apr 30, 2015

False Summits: There is No Finish Line

As an avid mountain hiker, I’ve learned the heartbreak of false summits.(Pictured: the true summit of Colorado's Redcloud Peak, elevation 14,035 ft).  The trick is to push back the inclination to get discouraged and adjust your pace as if there is no summit. You’ll never stop hiking. Atop each summit, you're rewarded with views of other summits-some higher-waiting to be conquered. 

In an article by Mark Leslie, The Arc of Company Life - and How to Prolong It, published by First Round Capital, a venture capital firm that invests in early stage startups. Leslie is a retired entrepreneur and lecturer at the Stanford School of Business.

It’s easy to forget that Oracle, now a $30 billion industry leader, was once a startup, founded by Larry Ellison and friends in a garage. Using Oracle and Amazon as case studies, Leslie provides color commentary to the growth curves of these companies and identifies how they had to figuratively, and literally, knock down barriers to growth (he recounts how Ellison hammered a hole in the wall of an early Oracle office to connect terminals to a mainframe computer).


I’ve seen Oracle transform many times since I came to the company via the PeopleSoft acquisition. Every morning, I read something to put myself in the right frame of mind, reminding myself that we are truly a company of entrepreneurial spirit. It’s never business as usual at Oracle.

As Leslie concludes, “It is sad but true that there is no place to rest,” observes Leslie. “There is No Finish Line."

Plot your growth curve by leveraging Oracle's free resources for adopting Modern Best Practice


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Tuesday Apr 28, 2015

Cloud: All Grown Up

Our son graduates high school next month. It's tempting to fall back on all the cliches and shower him with praise. He's all grown up. But while acknowledging how much he's achieved, we know that he's still very much a work in progress. 

Cloud computing has been growing up at the same time as our son, who has never known life without the internet. A new Harvard Business Review survey (sponsored by Oracle), "Cloud Computing Comes of Age" recognizes how far cloud has come:

...while also acknowledging that there is much room for improvement (or, as we say when referring to my son, "the best is yet to come").

The results of this survey show how organizations are under pressure to identify new business opportunities and innovate faster as cloud computing evolves while also identifying ways they can benefit from the next wave of cloud innovation.

Cloud computing is the cornerstone to any organization's digital transformation, with goals that include lowering costs, enabling innovation, empowering people, and increasing insight.

Oracle now provides extensive free resources to help  your organization adopt Modern Best Practice which is anchored by cloud computing and exploits enabling technologies that make possible new ways of doing business to achieve consistently superior results.

Explore these free resources: 


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Wednesday Apr 22, 2015

Strategic HCM—Creating Value Through Your People


Rush hour traffic. Tuesday morning. The Mission District of San Francisco.

I’m riding shotgun in a Lincoln Town car, on my way to meet Ron Storn, VP of People for Lyft, for breakfast. Ron would be presenting in our customer experiences session at Oracle OpenWorld ’14 later that week.

Aaron, my driver, takes the advice of his navigation app and leaves the clogged freeway to follow a series of detours that lead us to the front door of Boogaloos, a local neighborhood mainstay. Ten minutes early, I get out of the Lincoln, wish Aaron a good rest of his day, and tap the screen in my Lyft iPhone app a couple of times. We’re done. My first rideshare experience is a success.

I've been following the progress of Lyft ever since that September morning. Six months later, Oracle just released a video providing an update on Lyft’s experience with Oracle HCM Cloud.

As Ron states, he joined the company when they had about 85 employees. Now they have 400+. As VP of People at a hot Bay Area startup in a hypergrowth industry, he has a challenging job. His target workforce wants three things:

  1. Great talent around them
  2. Have an impact 
  3. Feel passionate about their company

“I’m using Oracle for us to win the war for talent,” Ron says. “If we don’t win that war in keeping, growing, and retaining talent than we’ll never win as a product.”

To meet HR challenges, Lyft’s strategy is to deploy Oracle HCM Cloud in a modular approach starting with core HR, succession planning, and compensation. The idea is to set a new tone for strategic HR.

“In past HR has been known to be a very administrative paper pushing type function,” Ron explains. “We’re trying to change that in order be a very fast moving enabler of growth. Instead of being bureaucratic we want to be a change agent that can be a partner to all of our clients.”

Lyft’s circumstances are very similar to that of many growing midsize organizations looking to Oracle for not just products but also expertise and advice.

“Being a start up that is growing so fast, we didn’t know what they didn’t know,” Ron says. “So working with the Oracle team as well as the implementation partner helped us generate and create a tool that would work for us today but also help us scale into the future.”

Explore Modern Best Practice for HR and Talent: 



Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Tuesday Apr 21, 2015

Deadline April 29: Partners-Showcase Your Modern Best Practice Success at Oracle OpenWorld ‘15


We launched Modern Best Practice at Oracle OpenWorld last September. The response has been overwhelming. The pages are getting more traffic than I-25 through Denver at rush hour.

Shaped by the latest technology—cloud, social, mobile, analytics, Big Data, IoT—Modern Best Practice articulates how you execute to achieve consistently superior results.

Deadline for Submitting Proposals for Oracle OpenWorld ’15 Sessions is Wednesday April 29!

This year at Oracle OpenWorld ’15 we look forward to seeing sessions that illustrate Modern Best Practice. Adopting Modern Best Practice allows our customers to do business in ways that their old systems could not support; do business in ways they might not even imagined to be possible.

Here are a few examples:

Solairus Aviation—Seamless Finance, Projects, & HR Cloud enables competitive advantage, “ When our CEO goes into new business pitches he’s going to be able to demonstrate this transparency that Oracle ERP Cloud is able to give us and it’s going to set us apart from the marketplace.”—Mark Dennen, CFO

Dell—“Within the first four months of launching this tool, we had over 7900 job shares through the Oracle social sourcing tool so what could have taken several months to do we can now do in a matter of days.”—Diane Paquet, Director of HR Technology

Lifesize, USA—“The Oracle Marketing Cloud is at the forefront of driving our customer growth. We’e generated over $100 of pipeline generated just from the marketing programs we ran.” Megan Lueders, VP of Marketing

Feel free to contact me if you have ideas you’d like to discuss (jim.lein@oracle.com).

Go to Oracle Call for Proposals to learn how to submit your proposal.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Tuesday Apr 14, 2015

Suffering From Bloated SaaS?


When it comes to SaaS can there be too much of a good thing? Many SaaS-adopting organizations now find themselves with dozens of precariously connected solutions, primarily because line of business buyers bypass the offices of finance and IT. 

Matt Blumber, CEO and founder of Return Path, recently penned this fun post Honey, Does this Make My SaaS Look Big?. Blumber inventories his company’s SaaS stockpile off the top of his head (50+ solutions; 50+ vendors) and acknowledges that there may be overlap because, “it’s easy for people to put small charges on credit cards and not realize other pockets of the organization are using different or even the same tools”.

I understand how this happens. And I’m not one to talk. I have over a dozen personal social media accounts, including five Facebook pages. But no harm no foul. My strategy may be chubby but it’s not hurting me.

In contrast, a bloated SaaS strategy can cost your company time and money as well as create misinformation nightmares associated with integration challenges.

Oracle strives to be our customers’ one stop shop for efficient SaaS. In addition to an extensive portfolio of applications, we offer solutions that allow you to :

  • Connect all your line of business applications—whether on premise or cloud—to the rest of your business,
  • Connect any person with all your applications anytime, anywhere
  • Connect any intelligent device
Learn more:

Video: How to Avoid Cloud Connection Headaches

Video: Choosing the Right SaaS With SaaS Facts 


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday Apr 09, 2015

Life at Oracle Rocks: Supporting a Diverse and Talented Workforce

I stumbled across this video Life at Oracle: Jane Glasgow - Loves to Rock in which Jane talks about her experiences as an Oracle employee and as lead singer in her band, Scope Creep, the all-Oracle employee unofficial house band. I had to chuckle because, thanks to Oracle (albeit indirectly), I’m in a band too.

After commuting to Denver for 20 years—an hour each way best case scenario—I became a home based Feral Worker in 2007. The flexibility and freedom associated with this transition directly lead to my being able to hang out at the local open mic on Thursday evenings, something I could only have dreamed of back when I was commuting. Hanging out at open mic almost always leads to being in band. Just ask Head and the Heart.

Oracle’s business processes leverage enabling technologies to support a diverse, mobile, and talented workforce. My team is spread across about a dozen global time zones but we are connected 24/7/365 with our collaborative social network, live chat, video conferencing, and even old fashioned email.  All on our smartphones, tablets, and laptops. We work hard and play hard and sometimes those lives overlap.

If you’re ever in Evergreen, stop by the legendary Little Bear Saloon. There’s a good chance the Mumblin’ Cousins will be playing there.

Learn more about Life at Oracle

Explore our free resources to help your organization adopt Modern Best Practice 


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Wednesday Apr 08, 2015

Cloud, Mobility, Analytics in EMEA Update: Spring Edition Oracle One Magazine


I learned a few new things before 8 a.m. today. That's because I read the Spring 2015 edition of Oracle One Magazine, our EMEA-focused quarterly publication that covers topics of interest to midsize organizations.

  • Adoption of cloud solutions in EMEA lags behind adoption in the US
  • The primary driver of cloud adoption in EMEA is different than the primary driver in the US
  • Globally, enterprises expect to boost mobile-related IT expenses by more than 50 % in the next two years 

As Steve Fearon, Oracle's VP of applications for midsize enterprises in western Europe, stated in my interview with him in February, that " to seize those growth opportunities, companies need to exploit SMAC—social, mobile, analytics, cloud—because it has radically changed how technology is applied to business processes."

Oracle Modern Best Practice helps companies of all sizes do just that. Shaped by the latest technology, Modern Best Practice articulates how you execute to achieve consistently superior results.

Learn more here: 



Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday Apr 02, 2015

The Best Marketing Video I've Ever Seen: Marketing Automation

OK, to be fair, I guess it's really the best marketing video I've seen for an Oracle product.

I've been scoping a new video to promote the free resources Oracle provides to help companies adopt Modern Best Practice. As part of that exercise, I've been reviewing videos. Lots of videos.

Here' s the video I'm talking about, a promotion for Oracle Eloqua Marketing Automation. It's longer than most videos these days but it held my attention because it is interactive, funny, and informative. Sounds like my wife's idea of a perfect date before she met me.

The only things I didn't like:

  1. I couldn't pause the video

  2. Darrel looks 63, not 43

  3. The dig about Darrel deciding to become an alpaca rancher instead of a chicken farmer ("You're better than that, Darrel"). As an aspiring llama rancher, I took umbrage to that (admittedly, not too much). 

Watch the video and let me know what you think.

I briefly considered sharing examples of the worst marketing videos I'd ever seen but decided that idea was fraught with peril.

There's a link at the bottom of the page during the video to skip to additional resources. I might also suggest you explore our Modern Best Practice for Marketing resources.



Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Wednesday Apr 01, 2015

Seamless Finance, Projects, & HR Cloud: Solairus Aviation


I admit it…I have a hankering to fly on a private jet. The cushy leather seats, internet TV tuned to a Warren Miller ski flick, and a personal flight attendant serving me a Sierra Nevada Pale Ale with a side of Colorado’s Beau Jo’s pizza.

I’ve often pondered such a scenario from the balcony of the room we reserve at the Marriott McDowell Mountain Ranch every Thanksgiving. It’s right on the flight path for the Scottsdale Airport so I get to watch all sorts of small aircraft land and takeoff.

Watch the videoI’ve also pondered the business side of private jets ever since I chatted with a couple of corporate pilots in the lobby of the Hyatt Boston Harbor. They set me straight about the challenges of keeping owners happy.

That’s why this Oracle customer video for caught my eye. Solairus Aviation’s CFO Mark Dennen articulates clearly what Modern Best Practice means for his growing midsize business.



Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Mar 13, 2015

Personalize Your Cloud

It’s OK to get excited about moving your applications to the cloud and the promise of having newfound abilities to personalize everything. But its not OK to let that enthusiasm gloss over platform challenges.

Cost conscious midsize companies need to drill down past the pretty demo and consider the big picture when choosing SaaS solutions, including the availability and cost of resources to build extensions or integrations.

Oracle is unique in our ability to support cloud strategies from the bottom up with standards-based solutions for IaaS, PaaS, DaaS, and SaaS.

Here's a short (2 min) video that will give you some food for thought.


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Monday Mar 09, 2015

Equity funding for your buyout, startup, spinoff? Executive Insight from Lenley Hensarling Part 3

Lenley Hensarling, past GVP and GM of Oracle JD Edwards, provides due diligence and advisory services to private equity and venture capital firms. He is currently engaged as an independent operating partner for Peak Equity Partners. He has over 30 years experience developing engineering and go-to-market strategies for software companies.

Part 1: What qualities do you look for in potential investment opportunities?

Part 2:  What happens after a company receives a capital infusion?


Part 3

Q: How does Oracle fit into the picture?

Oracle is showing their commitment to investing in cloud solutions. Cloud is driving the disaggregation of software that enables you to decide what specific problems you want to address with subscription based solutions and buy only what you need now knowing that you can buy more later when you need it.

I’ve always been a big fan of encouraging smaller companies to put better systems in place. The cloud and subscription models have made more sophisticated software and more complete solutions available to a much broader set of companies. It used to be that you would say, “You have to be this big before you can put really good financial systems in place”, or “You have to be another step up before you can really start to think about tying sales, marketing, services all together and managing both quality of that and the flow of revenue from the field in that way”.

But now you can decide to be as sophisticated as you need to be to run your business in the right way from the get-go. It’s not a big burdensome thing of putting in a big IT shop. You wind up with companies with a guy who’s running IT part time and the rest of the time providing internal IT support to the development group. These days that development platform might wind up being a Platform as a Service play.

Q: You told me that you moved down valley from Park City to Heber City because, “The fishing season is longer than the ski season”. Tell me a good fish story.

This year I started getting into steelheading. They’re big trout—10 pounds or more—that go out to sea for two years, come back in through northwestern rivers, and swim up river to spawn. My wife loves to fish too so we go on a fishing trip every year for our anniversary. When I told her—I mean suggested—that we were going steelheading this year, she said, “I don’t’ know if I want to do that. It’s a whole new way of casting. I’ll just bring my fly rod.”

The guide convinced her to give it a try and the second morning out she caught a huge fish. That trip, I caught 1 small fish and she caught 2 huge trophy fish. So she has bragging rights for now and she won’t let me forget it. But like the guide told me, “You’ll always be able to go steelheading now. Your wife is hooked.”



Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.



Equity funding for your buyout, startup, spinoff? Executive Insight from Lenley Hensarling Part 2

Lenley Hensarling, past GVP and GM of Oracle JD Edwards, provides due diligence and advisory services to private equity and venture capital firms. He is currently engaged as an independent operating partner for Peak Equity Partners. He has over 30 years experience developing engineering and go-to-market strategies for software companies.

Part 1: What qualities do you look for in potential investment opportunities?


Part 2

Q: What typically happens after a company receives a capital infusion?

There is a saying in our business, “There’s smart money and dumb money. Dumb money is just money”. It sounds harsher than it is. Sometimes a company just needs working capital to cash out existing investors who have lost interest.

For example, a company might have been part of a 5 year fund that is closing. And maybe that company needs 8 years not just 5. So money may be all or most of what is required. But sometimes, new connections through new board members, new perspectives on market approaches, and new members to the management team go along with the capital. That is what I call “smart” money – it comes with expertise and understanding of the technology world.

Often times, infused capital will be invested in talent. Good investment firms can bring in a network of people—with deep understanding in their area of expertise—to the board of directors, advisory board, or even to operating roles. Getting some fresh eyes and skills on the problems can have a great effect in moving a company forward.

Because of the Great Recession, it’s pretty common that many companies have under invested in developing their sales and go-to-market strategies. If you bring in the right sales management, marketing, and upgrade the sales force they can once again reach a velocity to grow fast and create incremental value.

Q: How does Modern Best Practice come into play?

A lot of these companies are at the inflection point where they've been running on QuickBooks or maybe one of the Microsoft Dynamics solutions. And they may or may not have a cloud based CRM solution. Quite often we'll find that the marketing side has no systems. Sales have basic CRM that isn't tied back to the financial side.

We start by having conversations about opportunities to put such systems in place. This is where cloud based solutions can add business discipline and modern best practice. If you’re a smaller organization—maybe 5 to 25 people in the field—and trying to keep costs down, you need those people to collaborate without flying everybody back to the home office all the time. And maybe they don’t have a sales operations person in every region or even at the home office. That’s where the social and mobile components built into cloud CRM solutions become must haves.

You don’t want to interfere with what the teams are supposed to be focused on—selling, implementing, and supporting solutions—but you still need them tied into the systems so that you have visibility into the status of all those areas without it being onerous.

Cloud solutions for mobile and social are ideal in areas such as this because they don’t require a big capital outlay. You can buy what you need now and add incrementally as revenue grows and you add sales people. It winds up being a real attractive picture for growing smaller companies.

Part 3: How does Oracle fit into the picture?


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


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