Thursday Apr 02, 2015

The Best Marketing Video I've Ever Seen: Marketing Automation

OK, to be fair, I guess it's really the best marketing video I've seen for an Oracle product.

I've been scoping a new video to promote the free resources Oracle provides to help companies adopt Modern Best Practice. As part of that exercise, I've been reviewing videos. Lots of videos.

Here' s the video I'm talking about, a promotion for Oracle Eloqua Marketing Automation. It's longer than most videos these days but it held my attention because it is interactive, funny, and informative. Sounds like my wife's idea of a perfect date before she met me.

The only things I didn't like:

  1. I couldn't pause the video

  2. Darrel looks 63, not 43

  3. The dig about Darrel deciding to become an alpaca rancher instead of a chicken farmer ("You're better than that, Darrel"). As an aspiring llama rancher, I took umbrage to that (admittedly, not too much). 

Watch the video and let me know what you think.

I briefly considered sharing examples of the worst marketing videos I'd ever seen but decided that idea was fraught with peril.

There's a link at the bottom of the page during the video to skip to additional resources. I might also suggest you explore our Modern Best Practice for Marketing resources.



Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Monday Mar 30, 2015

Bad Vision Can be Devasting: Sales Strategies

Have you ever made a bad decision because you could only see outdated or incomplete information? What were the consequences of that(those) bad decision(s)?

  • Fewer than 50% of firms currently provide mobile access to critical sales and customer information
  • An estimated 27% of customer data will change this year.
Those are just two amazing facts presented in this Oracle infographic.

Most likely, sales is one of the last places you want decisions being made based on bad information. You can have the best sales force on the planet and still not be as efficient as competitors who exploit enabling technologies to make it possible for sales reps, managers, and executives to see accurate information in real time on any device. 

Explore the free resources Oracle offers to help you craft the most effective practices for Sales.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Feb 06, 2015

Random Thoughts on Digital Transformation by IDC’s Michael Fauscette

I just read “Some Random Thoughts on Software, Business and Digital Transformation” by IDC’s Michael Fauscette. We did a webcast with him a year ago, "Modernize Your Enterprise With ERP in The Cloud".  Many of his thoughts in this piece—offered in lieu of predictions for 2015—echo what I’m told are priorities by customers, partners, and other members of Oracle’s communities.

I’ll point out several examples relating to CX and HR from his self-professed random-ordered list…

“1. Customer experience (CX) strategies are more important than ever.”

Fauscette states, "There is a lot of budget being spent, the results are mixed, many customers are not seeing results but some companies are winning big by ‘getting it right’” and identifies a long list of challenges that include:

  • Data and system silos
  • Poor workforce management
  • Outdated business process for sales, marketing, and service
  • Lack of executive support

“2. The nature of getting work done is changing”

He reminds readers of his past work, “a whole thread around sourcing — hiring — training — retaining the modern workforce that is connected to social technologies and better employee experiences” which I’m thinking alludes to his series on disruption in today’s workforce.

“5. Cloud is simply the way businesses consume new technologies and forms the foundation of the new business platform.”

Fauscette points out that cloud is now not some “new edge technology” and that “companies are increasingly accepting and utilizing the cloud for IT modernization and business competitive advantage”.

Maybe you already know the importance of modern CX and HR solutions. Maybe you’re company is setting the standards for modern CX practices and could write the book on talent sourcing and management. Or maybe you know the importance but haven’t yet crafted your strategies. 

But when you’re ready, know that Oracle provides a wealth of information to help you build your CX and HR strategies based on Modern Best Practices for marketing, sales, service, and HR & talent.


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Wednesday Jan 21, 2015

A Lost iPhone & Digital Transformation


Tuesday evening I was crossing the golf course at dusk after hiking in the adjacent open space. One second WUMB was streaming from the 3+ year old iPhone 4 tucked in my jacket pocket and the next there was only the sound of snow crunching beneath my boots. I reached for my phone and discovered that the pocket was unzipped. I clicked on my headlamp and searched the powdery snow in the gathering darkness. Not a trace.

I had been pick-pocketed by a Yeti!

Expectations Exceeded Without Begging 

The next day, Wednesday, I didn't feel naked without my smartphone but I'll admit it felt a bit like walking around in my boxers. So at about noon, I logged into the AT&T Premier Business store via our self service procurement app and completed my iPhone 6 order in about 3 minutes. 5 minutes later I received an alert that my manager in England, 4,600 miles away had approved the order. I figured I'd let the process run its course and call first thing Thursday to open an AT&T live chat window and throw myself at their mercy to expedite my order.

Meanwhile, unbeknownst to me, here's what was transpiring behind the scenes:


I found this out first thing Thursday morning when I saw the email notification. No, a drone didn’t drop the package on the deck of my mountain home at 9:15 a.m. but at 2:34 p.m. the FedEx driver backed down my icy driveway, tossed my rez dog a biscuit, and handed me my new phone.

My FedEx HeroI was delighted, especially considering it takes four days to get a plumber to show. But I shared this story with co-workers on our internal social network and pretty much got cyber yawns in response. After all, as they pointed out, my experience was simply proper execution of a role based, rules driven, and standard procurement process made possible by enabling technologies.

Oracle customers do this kind of stuff all the time.

Digital Transformation and Modern Best Practice

Both AT&T and FedEx are long time Oracle customers who continually refine and update their processes and leverage enabling technologies to maintain leadership in highly competitive industries.

Companies, big and small, that are embracing digital transformation and adopting Modern Best Practice have the power to make “magic’ look commonplace.

Learn more about Modern Best Practice and how Oracle can help your company transform in order to delight your customers. 






Learn More About Oracle and Midsize


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Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Jan 10, 2014

Are You Ascared of Being Disconnected?

by Jim Lein, Sr. Principal Product Marketing Director, Oracle Midsize Programs

I just read an Oracle Magazine interview with Peter Utzschneider, vice president of product management for Java at Oracle, “Navigating the Internet of Things”. It’s a sure thing that we’ve only scratched the surface of how internet connectivity will soon impact our business and personal lives.

It got me thinking…am I "ascared"--fearful--of being disconnected?

Millenials are well documented as the connected generation. I’m not a millennial but I am father to three and often behave like one myself. I walked into the living room the other day and found my sixteen year old son, home for the holidays, sitting on the couch. He had Sponge Bob Square Pants on the TV with the sound off. He was listening to Pandora on the Sol Republic Wireless Headphones Santa brought him. And, reading one of the Harry Potter books (in print, mind you).

That acorn didn’t fall too far from the tree. I call it the Johnny 5 Syndrome”. Like the lovable robot from Short Circuit, my son’s brain, and mine, need “more input”. I was an eager adopter of smartphones because my global, virtual role requires constant connectivity to make sure that none of my projects lag simply because I am “out of the office” or in a different time zone. Oracle provides me with a complete, integrated mobile platform—applications and technology—that goes beyond email to include file sharing, chat, and an internal social network we use heavily for collaboration. That platform makes my job easier which also improves my quality of life. 

The byproduct of being conditioner to connectivity for work is that I have also become highly connected for play. I listen to Car Talk when I’m hiking. I post selfies to Facebook from the chairlift. Most annoyingly, in social conversations I constantly validate or refute Cliff Clavin statements of others.

I tell myself that this connectivity is a good thing. But is it really that I’m just afraid of being disconnected for some reason—some form of autophobia? Something to ponder next time I’m sitting on my favorite rock, streaming contemporary folk music from WUMB into my Braven outdoor Bluetooth speaker with a stunning view of 14,265 ft Mt Evans.


Jim Lein | Sr. Principal Product Marketing Director | Oracle Midsize Programs | @JimLein

The views expressed on this blog are mine and do not necessarily reflect the views of Oracle

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