By "Jim Lein, Oracle Midsize-Oracle" on Jun 23, 2015
Currently, 3 items languish in my Amazon Prime cart:
- $34.99—a Mpow® Streambot Y Wireless Bluetooth FM Transmitter Car Radio Adapter
- $38.90—an Indus-Tool TT Toasty Toes Ergonomic Heated Footrest
- $59.95—a BioLite Portable Grill Attachment for my backpacking stove
It’s not that I no longer want them. For one reason or another, I simply abandoned them.
That's just my small contribution to the $4T (as in 4 Trillion USD) eCommerce purveyors lose each year to abandoned shopping cart items, according to a BI Intelligence report. Amazon, its retailers, and the eCommerce community as a whole might be able to recover that fraction of my business, and maybe some of yours too (up to 63% of the $4T), by simply enticing us to return via email reminders, incentives, and helpful shopping advice.
- B2C Omnichannel
- B2C Interest to Purchase
- B2C Awareness to Interaction
- B2B Omnichannel
- B2B Search to Cart
- B2B Cart to Agreement
Explore Modern Best Practice for Commerce:
Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies
Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources. It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.The views expressed here are my own, and not necessarily those of Oracle.