Tuesday Aug 11, 2015

Just Published: 5 Secrets to Increasing Marketing Conversion Rates

Modern Best Practice for Marketing requires synchronization of processes and technology.

“85% of B2B marketers using marketing automation in 2014 felt they weren’t using it to its full potential,” David Crane, marketing tech strategist at Oracle partner Integrate, points out in this briefing just published by Oracle. He cites a top stat from the SiriusDecisions Summit 2015

Yes, Marketing Automation solutions have revolutionized demand generation

But, in the rush to deploy the latest and greatest technologies, sometimes marketers overlook some basic stuff. Crane shares his insight on how to get the most out of your marketing automation systems to increase conversion rates by adopting Modern Best Practice for Marketing

Modern Best Practice enables organizations of all sizes to achieve more, faster and with fewer resources. 

 Learn more about Modern Best Practice for Marketing:



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Jul 24, 2015

Hard to Handle: Do You Welcome Disruptive Talent?

Your Diverse Employees Need to Feel at Home When They’re At Work


Disrupting the norms within your industry requires a diverse talent set including those who aren’t comfortable with business as usual. If that's what you're aiming for, you need to provide a culture and workplace environment that welcomes and supports diversity, not just ‘race, creed, color’, but also creative and unorthodox personalities.

Sir Richard Branson says that the positives of maverick talent “far outweigh” the negatives.

In this BBC article, Are you a 'disruptive talent' like Sir Richard Branson?, Branson acknowledges that he might be hard to handle as an employee. But he also points out that employees that are “independently minded, rule-breaking, stubborn people like himself” may be difficult to manage but bring tremendous benefits to organizations.

Modern Best Practice for HR & Talent Leverages Technology to Embrace Diversity

Each of your employees needs to feel like they are understood and appreciated-whether they gravitate toward hard-to-handle or go-with-the flow. It’s difficult to imagine how this can be accomplished without the right tools that support a global, social, mobile workforce.

Oracle Can Help You Develop Your HR & Talent Strategies

Modern Best Practice enables organizations of all sizes accomplish more, faster. Oracle shares our expertise, insight, experience, and thought leadership across a wide range of business processes and areas of focus-ebooks, customer case studies, articles, and blog posts.  And...analyst reports, such such as Globalization, HR and Business Model Success


PS: Yes, I wanted to link to The Black Crowes classic Hard to Handle video but this is a PG-13 rated blog.


Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Monday Jun 22, 2015

Cloud is Good for Oracle and Its Customers

It’s not news to say that the enterprise software industry is being disrupted by cloud. But unless you’re in that business, it may be easy to lose track of who’s being disrupted and who’s doing the disrupting. When I joined JD Edwards in 1999, client/server architecture was the big disrupter. Many mainframe and minicomputer application providers didn’t’ survive that transition.

This article, Oracle's Larry Ellison Calls Cloud A 'Much Better Business’, provides key insights from Oracle’s top three executives as to why both Oracle and our customers are thriving amidst cloud's disruption. Long ago, under Ellison’s guidance, Oracle’s strategy was to be one of the disruptors in the burgeoning cloud business. From the article…


This increased value to customers was validated last week in Oracle’s earning release as evidenced by a 28% increase in SaaS and PaaS revenue. Yes, the disruption of cloud has put some short term pressure on sales and profits, but Oracle is in it for the long run. As Brian White, a 5 Star Analyst at Cantor Fitzgerald puts it, “Oracle's transition to the cloud appears to be occurring much faster than the company anticipated.”

Organizations are exploiting enabling technologies—including cloud—to digitally disrupt and transform. Oracle provides a unique portfolio of SaaS, PaaS, IaaS, and DaaS solutions to help our customers achieve greater results, faster and with fewer resources.

Learn more about how Oracle’s cloud success can help your organization adopt Modern Best Practice.



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Wednesday May 13, 2015

6 Must-Have Enablers for Modern Best Practices

The quarterly Midsize Edition of the Oracle Information InDepth newsletter is out, featuring Steve Cox, VP, Oracle Cloud GTM midsize in an article, '6 Must-have Enablers for Modern Best Practice'.

From the article:

Traditionally, best practices have been templates for action that consist of a fixed number of clearly defined steps. But as the pace of business change accelerates, the very concept of best practices is changing.

"Modern best practices must have flexibility built into their DNA," says Oracle Vice President, Cloud GTM Midsize, Steve Cox. "It's not just about defining prescribed steps, but incorporating performance monitoring—and the tools and processes to foster ongoing innovation and improvement."

Cox identifies six key technologies that enable midsize organizations to take this kind of iterative approach to best practices.

Read the full article.

Learn more about Oracle Modern Best Practice:




Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday May 08, 2015

Responding to Disruption: PWC CEO Survey

The CEO’s job is to see the big picture and determine priorities across all aspects of the organization: people, systems, processes, growth, finance.

PWC’s 18th Annual Global CEO Survey, ‘The Marketplace Without Boundaries: Responding to Disruption’, tallies CEOs’ insights across five themes:

  1. Growth: Optimism mixed with wariness
  2. Competition: seeking opportunities via digital transformation
  3. Partnering: unconventional collaborations
  4. Diversity: valuing the right mix of talent

When it comes to the fifth theme, Technology, the survey identified mobile, data mining/analytics, and security as strategically most important:


Oracle is uniquely positioned to provide solutions that help CEO's address these priorities (although (Robotics, 3-D Printing and Battery and Power Technologies aren't exactly in our wheelhouse). Organizations planning their digital transformation strategies can now access Oracle's free resources for adopting Modern Best Practice, founded in our experiences helping thousands of customers deploy modern technology solutions. Modern Best Practice exploits enabling technologies, including social, mobile, analytics, and Big Data, to help organizations of all sizes achieve more, faster, and with fewer resources.

Explore Oracle Modern Best Practice:



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Friday May 01, 2015

Playing Catch Up With Cloud?

KPMG’s 2014 Cloud Survey Report, Elevating Business in the Cloud, tells us something that most of us already know: Cloud is now positioned as the key IT delivery model supporting innovation.

I’m not trying to be Captain Obvious by sharing this. But the reality I see in my daily life is that so many businesses that have not embraced cloud are falling behind their competitors. Whether you’re interacting with customer service, or purchasing a product, or managing an account, it’s frustrating to plod through outdated mechanisms when you know there’s a faster-better-easier way. It makes you behave like you do when you have slow internet.

It’s not about cloud for the sake of cloud. But cloud is most often the catalyst employed by organizations to exploit the enabling technologies of social, mobile, and analytics.

From the survey, “It’s clear now that while organizations may have come to the cloud to reduce costs, it’s not why they stay. The true potential of cloud lies in an organization’s ability to leverage this agile delivery model to transform the business.”—Rick Wright, Principal and Global Cloud Enablement Leader at KPMG

If your organization is playing catch up with cloud, explore the free resources Oracle now offers to help craft your strategy for adopting Modern Best Practice powered by cloud.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday Apr 30, 2015

False Summits: There is No Finish Line

As an avid mountain hiker, I’ve learned the heartbreak of false summits.(Pictured: the true summit of Colorado's Redcloud Peak, elevation 14,035 ft).  The trick is to push back the inclination to get discouraged and adjust your pace as if there is no summit. You’ll never stop hiking. Atop each summit, you're rewarded with views of other summits-some higher-waiting to be conquered. 

In an article by Mark Leslie, The Arc of Company Life - and How to Prolong It, published by First Round Capital, a venture capital firm that invests in early stage startups. Leslie is a retired entrepreneur and lecturer at the Stanford School of Business.

It’s easy to forget that Oracle, now a $30 billion industry leader, was once a startup, founded by Larry Ellison and friends in a garage. Using Oracle and Amazon as case studies, Leslie provides color commentary to the growth curves of these companies and identifies how they had to figuratively, and literally, knock down barriers to growth (he recounts how Ellison hammered a hole in the wall of an early Oracle office to connect terminals to a mainframe computer).


I’ve seen Oracle transform many times since I came to the company via the PeopleSoft acquisition. Every morning, I read something to put myself in the right frame of mind, reminding myself that we are truly a company of entrepreneurial spirit. It’s never business as usual at Oracle.

As Leslie concludes, “It is sad but true that there is no place to rest,” observes Leslie. “There is No Finish Line."

Plot your growth curve by leveraging Oracle's free resources for adopting Modern Best Practice


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Tuesday Apr 28, 2015

Cloud: All Grown Up

Our son graduates high school next month. It's tempting to fall back on all the cliches and shower him with praise. He's all grown up. But while acknowledging how much he's achieved, we know that he's still very much a work in progress. 

Cloud computing has been growing up at the same time as our son, who has never known life without the internet. A new Harvard Business Review survey (sponsored by Oracle), "Cloud Computing Comes of Age" recognizes how far cloud has come:

...while also acknowledging that there is much room for improvement (or, as we say when referring to my son, "the best is yet to come").

The results of this survey show how organizations are under pressure to identify new business opportunities and innovate faster as cloud computing evolves while also identifying ways they can benefit from the next wave of cloud innovation.

Cloud computing is the cornerstone to any organization's digital transformation, with goals that include lowering costs, enabling innovation, empowering people, and increasing insight.

Oracle now provides extensive free resources to help  your organization adopt Modern Best Practice which is anchored by cloud computing and exploits enabling technologies that make possible new ways of doing business to achieve consistently superior results.

Explore these free resources: 


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Wednesday Feb 25, 2015

Exploit Enabling Technologies to Seize Growth Opportunities, says Steve Fearon, Oracle VP, Midsize Apps in Western Europe-Part 2


Steve Fearon is Oracle’s Vice President of Applications for Midsize Enterprises in Western Europe. His organization helps ambitious midsize enterprises reach their full potential by adopting Modern Best Practice enabled by Oracle applications.


 Part 2: Read Part 1 Here

Q: What price do companies pay by postponing the adoption of Modern Best Practice?

I believe that, in most cases, they ‘ll lose. At the very least, they’ll fall behind competitors who are exploiting SMAC and adopting Modern Best Practice. They’ll miss out on the full potential of those new markets and opportunities.

Really, it’s about failing fast. The faster you fail, the faster you learn, and the more productive you become. And you learn fast by using modern technologies that provide immediate feedback and enable agility. Failing fast and learning from it is optimum.

Q: What has it been like to work for Oracle for over 22 years during this incredible time of change?

When I joined Oracle I didn’t own a house, I wasn’t married, and I didn’t have children. Over that time, I’ve owned several different homes, I met my wife through Oracle, and we now have two children. They’ve always known me as working for Oracle. When my 13 year old daughter wanted a mobile phone she said, “How old were you when you got your first phone?” You should have seen the shock on her face when I said, “26”.

I’ve seen Oracle’s culture change as we’ve grown organically and via acquisition. 60-70% of our employees didn’t start with Oracle but we still have a strong commonality of purpose. We don’t put posters up in our offices about it but everybody comes together and works together even though they come from different backgrounds. It’s always about supporting our customers—whether they’re midsize or large enterprises—in their visions and beliefs.



Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Exploit Enabling Technologies to Seize Growth Opportunities, says Steve Fearon, Oracle VP, Midsize Apps in Western Europe


Steve Fearon is Oracle’s Vice President of Applications for Midsize Enterprises in Western Europe. His organization helps ambitious midsize enterprises reach their full potential by adopting Modern Best Practice enabled by Oracle applications.


Q: What are your customers’ priorities and how do you help them achieve their goals?

Midsize companies want to grow and achieve operational excellence. The global attraction of European brands presents top line growth opportunities via opening new markets in the BRIC countries as well as the Next 11. Also, Western Europe is a well respected global player in innovative design and engineering so there are opportunities to bring new products to market.

But to seize those growth opportunities, companies need to exploit SMAC—social, mobile, analytics, cloud—because it has radically changed how technology is applied to business processes. For example, the workforce here is now moving beyond the knowledge worker stage to the innovation worker phase. That presents both opportunities and challenges. How can a company expect to attract and retain innovation workers with HR tools built in the ‘90’s?

We help midsize organizations understand how Modern Best Practice, which is enabled by Oracle’s applications and exploits SMAC, can create growth opportunities out of challenges.

Q: How are your customers adopting Modern Best Practice?

For example, because of technology, buyers have access to almost endless amounts of information. As a result they’re much more informed and self reliant. But what hasn’t changed, is that people are more likely to take a recommendation from a peer rather than rely on a company’s public relations. Modern Best Practice for sales and service gives a framework for engaging with this more informed buyer in the ways that they prefer.

Similarly, Modern Best Practice can bring agility to the finance organization to dramatically accelerate the period close to reporting process by becoming social enabled and collaborative. A modern finance department becomes partners with the rest of the business rather than being viewed as classic transaction workers just trying to close the books.

Part 2: The Price Customers Pay by Not Adopting Modern Best Practice 


Jim Lein

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and the internet of things, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday Jun 19, 2014

Mary Meeker's Internet Trends 2014 Will Blow Your Mind

by Jim Lein, Oracle Midsize Programs

Maybe I shouldn't have read this report first thing on a Monday morning, Mary Meeker's Internet Trends 2014. But I did, and it blew my mind.

We've been publishing a lot of thought leadership content lately on modern best practice. Modern best practice is flexible, supports growth and innovation, and enables new ways of executing to achieve consistently superior performance. It's enabled by Cloud, Social, Analytics, Big Data, Mobile, and The Internet of Things. It's about leveraging these enablers to do things fundamentally different, sometimes without consciously realizing that we're doing so.

In our hectic kinetic connected lives we think nothing of downloading a new app or adopting a new communication channel to get what we want or make our lives easier. It's fascinating to see the collective metrics of our actions in this report.

Meeker's identifies how we are globally adopting and leveraging enabling technologies. A couple of highlights from my perspective:
  • Tablet adoption was up 52% in 2013 and growing faster than PCs ever did
  • Mobile is 25% of web usage vs 14% a year before
  • Mobile advertising revenue is up 47% and now represents 11% of total advertising spend.

Modern best practice can be doing something that you never even dreamed possible prior to adopting an enabling technology. Meeker describes this as re-imaging, like this graph relating to re-imagining communications. 

The effectiveness of any single communication channel for each of our sub groups  depends on wholehearted adoption by all members. One guy in my band doesn't use Facebook. So we all communicate via email. Friends get frustrated with me because I don't return calls or texts promptly but they forget I don't get mobile coverage at my house. .

Maybe some day we'll all have the same devices and a single universal communication channel.But for now, I'll just remind myself to be happy that we're not reliant on land lines and answering machines.


Jim Lein

I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

Wednesday Jun 04, 2014

CFOs: Do You Have a Playbook for Growth?

by Jim Lein, Oracle Midsize Programs

In most global markets, CFOs are optimistic about their company's growth opportunities. Deloitte's CFO Signals Report, "Time to Accelerate" found that:

  • In the U.K. business optimism is at its highest level in three-and-a-half years

  • Optimism in North America rose from a strong +42% last quarter (Q2 to Q3 2013) to an even stronger +54%.

  • The inaugural Southeast Asia survey, 44% of CFOs reported a positive outlook despite worries over the Chinese economy and political uncertainty.

Sustainable and profitable business growth doesn't usually happen by accident. Company's need a playbook for growth that's owned by the CFO. And today, that playbook must leverage the six enabling technologies--Social, Big Data, Mobile, Cloud, Analytics, and The Internet of Things (or, as Oracle president Mark Hurd explains, "The Internet of the People").


On Monday June 9 at  2:00 pm Eastern, CFO.com is hosting a webcast,

"The CFO Playbook on Growth: How CFOs Can Boost Efficiency and Performance with Automation".

“Investing in technology begins with a business metric driven business case with clear tangible business results expected," says John Lieblang, Affiliate Partner with Waterstone Management Group. "The progressive CFO has learned how to forge a partnership with the CIO to align everyone in the 'result value chain' to be accountable for the business results not just for functional technology.”

Click HERE to register



 Looking for more news and information about Oracle Solutions for Midsize Companies?


Jim Lein

I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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