Yummy! KIND Snacks selects Oracle JD Edwards EnterpriseOne and Demantra to Support Business Growth


by Jim Lein, Oracle Midsize Programs

Oracle and KIND Healthy Snacks issued a press release yesterday, "KIND Healthy Snacks Selects Oracle’s JD Edwards EnterpriseOne and Oracle’s Demantra to Support Business Growth".

That's delicious news for several reasons.

First, KIND's  Dark Chocolate Cherry Cashew + Antioxidants bar (pictured above) happens to be my favorite hiking, biking, and skiing snack. It's scrumptious and when you bite into it you see exactly what it's made of, unlike so many other energy foods on the market. You have to be careful how you pack it though, as I've melted a couple in my backpack on hot sunny hikes.

The press release states, "After evaluating more than a dozen different solutions, KIND selected Oracle's JD Edwards EnterpriseOne 9.1 and Oracle's Demantra to help drive efficiencies and achieve the flexibility required to capitalize on the opportunities presented by fast growth and an ever-changing marketplace". Since I'm writing a blog series on “The (R)Evolution in IT Buyer Behavior” I look forward to learning about how KIND went about their selection process.

And finally, I'm excited that this is an Oracle Business Accelerator project. Again, from the press release, " KIND used Oracle Business Accelerators and the Syntax Accelerate Methodology to reduce the overall project risk and increase the speed of their JD Edwards EnterpriseOne application deployment".

That's a lot of good news from one press release. I'll enjoy a KIND bar at the top of Evergreen Mountain on my mountain bike ride in Alderfer Three Sisters Park this evening, along with a few sticks of red licorice and maybe a micro-brew beer. I know...there's no accounting for personal taste.


Jim Lein evangelizes Oracle Accelerate, Oracle's Applications Strategy for growing midsize companies. He recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. He is based in Evergreen, Colorado and loves relating stories about creativity and innovation whether they be about software, live music, or the mountains. 





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