When You're In Second Place You Try Harder

by Jim Lein, Oracle Midsize Programs

Last week, Oracle announced our Q4 and year end earnings for our FY14, with the headline, "Oracle Becomes the Second Largest Cloud SaaS Company in the World". It reminded me of that iconic Avis car rental ad, "When You're in Second Place, You Try Harder." That the tagline served the company well for over 50 years and was only just retired last year. According to Slate, in the very first year, that ad campaign significantly increased Avis's marketshare vs. its largest competitor.

At Oracle, we love to win, but more importantly, we love to compete. As our CEO Larry Ellison says, "I enjoy the competition, I enjoy the process of learning." When you equate competing with learning, good things happen for customers. Oracle spent over $5B on R&D in our fiscal year 2014. Becoming the Second largest Cloud SaaS Company is validation that Oracle's investments in innovation are providing customers with what they need and want. It is a significant milestone but don't expect Oracle to rest on our laurels.

United under one goal: to be #1 in the cloud

We don't need a catchy slogan to get us there. We'll accomplish our goal by offering solutions that customers love. Those solutions are highly differentiated--a modern and best of breed SaaS portfolio and PaaS on the market leading tech stack. Today, our cloud portfolio is unmatched in breadth and depth of solutions from top to bottom--applications, platform, and infrastructure.

What do YOU know about Oracle and cloud?

It's time to move to the cloud: Oracle Applications Cloud. More SaaS applications than any other vendor. Start your selection process at cloud.oracle.com.





Jim Lein

I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

Comments:

2nd place is an envious position to be in. It makes for good competition for the ones ranked behind. Competition drives innovation and creativity. I have always disliked the phrase "second place is the first best loser" Wrong! Second place keeps "first place" in check and tests their commitment, which in turn flows back down to anyone aspiring to be #1.
Determination and perseverance to task (with a plan of execution that is well communicated and understood) drives success.

Posted by Dan Herrera on June 26, 2014 at 03:33 PM MDT #

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