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By "Jim Lein, Oracle Midsize-Oracle" on Sep 17, 2010
The Carrot or the Stick? Maximizing CRM End User Adoption in Midsize Companies
Ensuring 100% end user adoption of CRM solutions is a challenge for organizations of all sizes. But, for midsize companies with greater resource limitations, the stakes are higher. In this webcast, you'll hear from Oracle experts and partners how to increase the likelihood that your CRM deployment will be adopted by end users. Learn tips for determining the right blend of incentives (carrots) and mandates (sticks) that will fit your organizational and business needs. Plus, we'll feature several customers who have recently deployed Oracle CRM On Demand and experienced high end-user adoption. Register for this webcast today!
Oracle's CRMOD is one of our hottest selling products right now. When researching this month's topic, I read meeting notes from a recent CIO forum. In regards to CRM, just about every CIO at the meeting spoke of the challenges in getting end users to adopt new solutions. It would be nice to think that you--as a CIO, VP of Sales/Marketing, or Director of Customer Care--could roll out a new CRM solution and everyone would start using it immediately, while thanking you profusely.
But we know that's not the real world. It takes active executive sponsorship as well a combination of mandates and enticements to achieve 100% adoption, especially among sales reps who are set in their ways. I know about that well from my personal sales experience back in the day.
Hope you find this webcast helpful.