MedicAlert Wins Gartner Award for CRM Excellence


by Jim Lein, Oracle Midsize Programs

Founded in 1956, MedicAlert Foundation continues to thrive by remaining relevant. No small task when you consider what they do--provide emergency medical information services for its members. I've been following the MedicAlert story more closely since they completely revamped their information systems a little over a year ago.

MedicAlert COO Karen Lamoree, in the Oracle Profit magazine article, "High Alert" describe the company's mission well. “No one ever anticipates being in an emergency. But when you’re in one, you’re at your most vulnerable. When it happens, it’s really nice to have somebody who actually knows your medical information, to make sure that you get the best care. That’s what MedicAlert is all about.”

Last year, Lamoree also shared with me the human resource challenges they faced when retooling their organization around the modern best practices enabled by thier newly deployed Oracle solution, "Sustaining Modern IT & Overcoming the IT Labor Shortage in Small Town America"

MedicAlert won the Gartner award for their PUMA initiative-"Phenomenal Undertaking for MedicAlert". PUMA brings new levels of customer service to MedicAlert's +4 million members. It involved a cultural change across the entire company by eliminating silos of information establishing new standards for collaboration.

Here's MedicAlert's press release, "MedicAlert Foundation Announced as Winner of the 2014 Gartner & 1to1 Media CRM Excellence Awards"


Jim Lein

I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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