Tuesday Jun 30, 2015

Recruiting Trends: Can You Spot the Boomerang Candidate in This Picture?


My money is on the young woman second from the right. She looks calm and confident, like she’s been there before, because she has been there before. She plans on being a boomerang hire—rehired by a company that she left a few years ago.

Boomerang hiring is has emerged as a popular trend given the highly competitive market for talent. During my 16 years with Oracle, I’ve noticed that rehires are almost always top performers. They’ve gained valuable skills and experiences elsewhere and, obviously, Oracle would not bring them back if they weren’t good at what they do.

As Bertrand Dussert, VP of HCM transformation and thought leadership for Oracle, says in 5 Ways Chief HR Officers Can Impact The Bottom Line:

By itself, leaving a company for greener pastures is no longer considered burning all bridges by organizations focused both on acquiring the best talent and making new hires productive fast. In this ERE Media’s Recruiting Intelligence post, Why Boomerang Rehire Programs Rank #2 in Producing High-quality Hires, HR luminary Dr. John Sullivan points out that rehires:

  • Get up to speed quickly
  • Have a low new-hire failure rate
  • Are likely to stay.

Chances are, many of your current employees have stayed in touch with co-workers who have you’re your company. That means an effective social sourcing strategy will easily identify qualified candidates in the potential talent pool for any given opportunity.

Explore Modern Best Practice for HR and Talent Management:

 


Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Tuesday Jun 23, 2015

Bad News for eCommerce: $4T/year lost in abandoned shopping carts. Good News: 63% is recoverable


Currently, 3 items languish in my Amazon Prime cart:

It’s not that I no longer want them. For one reason or another, I simply abandoned them.

That's just my small contribution to the $4T (as in 4 Trillion USD) eCommerce purveyors lose each year to abandoned shopping cart items...

...according to a BI Intelligence report. Amazon, its retailers, and the eCommerce community as a whole might be able to recover that fraction of my business, and maybe some of yours too (up to 63% of the $4T), by simply enticing us to return via email reminders, incentives, and helpful shopping advice.

Recovering that abandoned revenue within the B2C Interest to Purchase process is one of the topic covered in the new Oracle Modern Best Practice for Commerce resources we’ve launched:

Explore Modern Best Practice for Commerce:



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Monday Jun 22, 2015

Cloud is Good for Oracle and Its Customers

It’s not news to say that the enterprise software industry is being disrupted by cloud. But unless you’re in that business, it may be easy to lose track of who’s being disrupted and who’s doing the disrupting. When I joined JD Edwards in 1999, client/server architecture was the big disrupter. Many mainframe and minicomputer application providers didn’t’ survive that transition.

This article, Oracle's Larry Ellison Calls Cloud A 'Much Better Business’, provides key insights from Oracle’s top three executives as to why both Oracle and our customers are thriving amidst cloud's disruption. Long ago, under Ellison’s guidance, Oracle’s strategy was to be one of the disruptors in the burgeoning cloud business. From the article…


This increased value to customers was validated last week in Oracle’s earning release as evidenced by a 28% increase in SaaS and PaaS revenue. Yes, the disruption of cloud has put some short term pressure on sales and profits, but Oracle is in it for the long run. As Brian White, a 5 Star Analyst at Cantor Fitzgerald puts it, “Oracle's transition to the cloud appears to be occurring much faster than the company anticipated.”

Organizations are exploiting enabling technologies—including cloud—to digitally disrupt and transform. Oracle provides a unique portfolio of SaaS, PaaS, IaaS, and DaaS solutions to help our customers achieve greater results, faster and with fewer resources.

Learn more about how Oracle’s cloud success can help your organization adopt Modern Best Practice.



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Jun 12, 2015

Take the Creepy Out of Recruiting


I admit it. Sometimes I creep. Anyone who prides themselves on being a top notch web researcher will from time to time. For instance, my son just received his roommate assignment for his freshman year at college and I knew everything the web could tell me about that kid within half an hour.

In fairness, most LinkedIn users are probably more flattered than insulted by recruiters looking at their profiles. But if your recruiting strategy relies too heavily on trolling LinkedIn, you’re not on the path to adopting Modern Best Practice for Recruiting.

This guide, Social Networking With a Purpose: Acquire More Talent by Combining Referrals with Social Media, identifies that your existing employees likely hold the key to hiring the best talent.

2014 research by Recruiting Trends:

  • 73.6% of recruiters say that employee referrals yield the highest quality candidates
  • 54% identify employee referrals as one of their top candidate sources
  • A referred candidate is three to four times more likely to be hired.

Voluntary employee referrals are just the tip of the iceberg, as the guide states, because, “neither employees nor alumni can refer friends and colleagues to job openings they don’t know about.” Voluntary referrals miss out on the full potential of the reality that 45% of LinkedIn users have 500+ connections.

Read the guide to learn how to build a proactive referral strategy that makes it easy to tap into the full potential of your employees’ and alumni’s social networks.

Learn more about Modern Best Practice for HR and Talent:


Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday Jun 11, 2015

Oracle Publishes 4 New Modern Best Practices for Logistics


Oracle launched Modern Best Practice last fall. Now, we continue to add focus on additional business areas, most recently Modern Best Practice for Logistics. These resources-process flows, ebooks, how to advice, customer experiences-help organizations of all sizes who are seeking to exploit the enabling technologies of cloud, social, mobile, IoT, analytics, and Big Data to digitally transform and/or digitally disrupt.

New resources cover Modern Best Practice within logistics for:

  • Lane Forecast to Carrier Contract
  • Freight Invoice to Approval
  • Shipment to Dispatch
  • Inbound Shipment to Receipt

Explore Modern Best Practice for Logistics:




Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Monday Jun 08, 2015

The Little Known Business Value of Wearables


Many of us have been tracking the progress of wearable adoption (no pun intended) and have share the same reaction: Why???? Or, even worse: That’s just creepy. From a lifestyle perspective wearables such as smartglasses, smartwatchs, and smartrings seem to offer little more than what we currently enjoy via our smartphones.

With that said, innovative companies continue to prove that, if we can imagine it, we can build it. Think Dick Tracy's 2-way wrist radio, imagined in 1946 by the comic strip artist Chester Gould.

For example, a fascinating realm of opportunity is emerging when it comes to the business value of wearables. My colleague, Shekar Hariharan recently co-authored a whitepaper with another Oracle expert, Gurbinder Bali, entitled ‘JD Edwards EnterpriseOne Wearable Technology’. This paper outlines the business value of wearables and identifies how Oracle JD Edwards is expanding on its established leadership in enterprise mobility by exploring how to best support practical use cases for wearables in the workplace.

"Wearables for work are not about making a fashion statement," says Hariharan. "They are tools for the job. They offer some very interesting use cases for Oracle customers."

Use cases are presented for real life work scenarios:

  • Warehouse Management, including augmenting workers’ ability to fulfill orders
  • Manufacturing, including the facilitation of shop floor work flow
  • Engineering and Construction, including automated project time tracking
  • Field Services, including on screen tips for parts diagrams

In addition to these uses cases, this paper provides a real life scenario of JD Edwards customer working with Oracle to develop a solution for applying wearables technology to their warehouse operations. Note: Oracle does not currently offer standard applications for wearables or prebuilt integrations between wearables and Oracle applications. However, Oracle does have customers who have created wearable solutions using Oracle technology.

“Oracle’s JD Edwards is the industry leader in Enterprise Solutions with deep industry vertical functionality in Engineering and Construction, Oil and Gas, Consumer Packaged Goods, Manufacturing,” says co-author Gurbinder Bali. “JD Edwards is built on Oracle's extensible Fusion Middleware platform that allows the data to be represented on a wearable platform like a watch. This allows for our customers to integrate their ERP and system notifications, quickly review KPIs, and get voice driven guidance seamlessly from a trusted and stable data source in the backend while using the most advanced wearable platform to consume that information."

To explore which aspect of your business might be further optimized by wearables, contact your Oracle sales rep. Or, send Gurbinder or Shekar a note on LinkedIn. 

Video: Oracle JD Edwards Labs: Radical Innovation with Wearables Technology


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday Jun 05, 2015

Oracle Publishes 5 New Modern Best Practices for Innovation


Oracle launched Modern Best Practice last fall. We're adding focus on additional business areas, most recently Modern Best Practice for Innovation. These resources-process flows, ebooks, how to advice, customer experiences-help organizations of all sizes who are seeking to exploit the enabling technologies of cloud, social, mobile, IoT, analytics, and Big Data to digitally transform and/or digitally disrupt.

These new pages cover Modern Best Practice for:

  • Idea Capture
  • Requirement Definition 
  • Concept to Design
  • Portfolio Review
  • Proposal to Market

Explore Modern Best Practice for Innovation:




Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Thursday May 21, 2015

The Pressure for Higher Education Transformation is On

By Cole Clark, Global Vice President, Education and Research Industries, Oracle

It’s no secret that higher education is in the midst of a massive transformation. The cost of education is skyrocketing, debt levels among college graduates have climbed to $1T+, and the pressure to improve outcomes by tying performance to funding is intensifying. Everywhere, students are expecting more for their money. They want a highly-personalized experience, and all the support they need to succeed – both in the classroom and in the workforce.

And campus leaders, too, are under pressure. They’re being held accountable to operate efficiently and embrace fiscal stewardship at unprecedented levels. Their resources are scarce, and aligning them on the core mission of the institution is more important than ever before. And what campus leaders are realizing is that their current operating model, one that relies on traditional sources of revenue such as tuition and public funding as the primary sources of revenue, is no longer sustainable. It’s clear that institutions must undergo a significant transformation, one that requires new ways of thinking, new processes, and new technologies.

To support this transformation to new business models, campus leaders worldwide are increasingly looking to cloud technologies with contextual insights to help them innovate – to modernize their systems and processes and accelerate their transformation to a Modern Campus. And while its true technology plays a large role in this transformation, equally as important are the best practices that support this transition to a Modern Campus. By fundamentally changing the way institutions do business, campus leaders can improve business performance by doing more, in less time, with fewer resources. And these new business models and disruptive technologies – supported by Modern Best Practice – are what fuel growth and innovation across campus.


Cole Clark

Global Vice President | Education and Research Industries | Oracle

The views expressed here are my own, and not necessarily those of Oracle.

Tuesday May 19, 2015

Digital Transformation vs. Digital Disruption: Who Wins?

And are either what you think they are?


“Digital Transformation” and “Digital Disruption” are proven keyword phrases to drive traffic to marketing and thought leadership content. But how do these words translate into the way you do—or need to do—business? And, should you “transform” or “disrupt”? Maybe both?

What Transformation and Disruption Mean to Me

At a gut level, “transformation” conjures up heartwarming images. Maybe a 98 pound weakling who committed to Beachbody’s P90X to become a lean, mean fighting machine. In contrast, “disruption” makes me think of the crafty underdog who switched from a rightie to a southpaw in the middle of a championship bout like Rocky Balboa did against Apollo Creed in Rocky II.

When it comes to the tale of the tape, I subscribe to these definitions:

  • Per MIT Sloan Management Review, Digital Transformation is, “the use of technology to radically improve performance or reach of enterprise.”
  • Per this Accenture article, disruption, “occurs when past proven practices no longer produce predicable results.”

These terms resonate with just about everyone nowadays

In my conversations with Oracle customers, partners, and prospective customers, I find that the concepts of Digital Transformation and/or Disruption do indeed resonate as a framework for discussion. However, context must be included by providing specific examples of how organizations have digitally transformed or experienced digital disruption.

I pledge to keep providing such examples in this blog, like that of Digital Disruptor Beachbody.

Meanwhile, here is an Oracle ForbesVoice article by Oracle's Rob Preston that I found to be an easy and informative read: Digital Disruption: It's Not What You Think. 

Learn More About Oracle Modern Best Practice on oracle.com:



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Friday May 15, 2015

"Reports of My Demise Are Greatly Exaggerated," said the CIO

As you know, that headline paraphrases an infamous Mark Twain misquote.

I’ve read countless accounts of how CIO’s are being bypassed in IT business solution decision-making. It conjures up an image of a CIO bursting into the CFO’s office and tattling on some line of business manager who allegedly has purchased and deployed a one off solution without IT’s blessing.

My reaction to these reports has typically been that of skepticism. While I have no doubt that such situations occur, I’ve never talked with a Oracle customer executive who has found this to be a significant problem within their organization. Why? Because successful, growth oriented companies can’t afford to have the left hand not know what the right hand is doing. I believe that maverick IT decision making happens when an immediate challenge needs to be addressed yet that challenge has not grown to a level to be considered strategic. When it does, IT is going to be involved in the discussion on how to face it.

In a recent Forbes OracleVoice article, The Top 10 Strategic CIO Issues For 2015, Bob Evans, SVP of Corporate Communications at Oracle, acknowledges that the extreme change and disruption experienced in the business world during 2014 spawned rumors of the premature demise of the CIO.

He even offers some “crackpot theories” surrounding this whodunit gossip—theories for who may have allegedly killed the CIO:

  • The CMO
  • Mobile Technology
  • Cloud Computing
  • Big data and its data scientist masters

Evans goes on to refute the rumors by saying, “The best CIOs are not only alive and well and far from endangered, but are indeed creating more business value than ever before by collaborating eagerly and openly with those supposed forces of opposition.”

So, ignore those ugly rumors. Long live the CIO!

Learn more about The Top 10 Strategic CIO Issues For 2015:


Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Wednesday May 13, 2015

6 Must-Have Enablers for Modern Best Practices

The quarterly Midsize Edition of the Oracle Information InDepth newsletter is out, featuring Steve Cox, VP, Oracle Cloud GTM midsize in an article, '6 Must-have Enablers for Modern Best Practice'.

From the article:

Traditionally, best practices have been templates for action that consist of a fixed number of clearly defined steps. But as the pace of business change accelerates, the very concept of best practices is changing.

"Modern best practices must have flexibility built into their DNA," says Oracle Vice President, Cloud GTM Midsize, Steve Cox. "It's not just about defining prescribed steps, but incorporating performance monitoring—and the tools and processes to foster ongoing innovation and improvement."

Cox identifies six key technologies that enable midsize organizations to take this kind of iterative approach to best practices.

Read the full article.

Learn more about Oracle Modern Best Practice:




Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

Tuesday May 12, 2015

Warning: You're Not Social if You're Not Listening

Every morning, I sign into my Oracle Social Cloud account, click on "Listen and Analyze", and review what's being said on social media about the topics relating to the content I post (e.g. #OracleMidsize; #OracleModernBestPractice). I do this for two reasons: 1) Because I don't want to just talk. I also want to listen and engage; and 2)  Because I can. My company has provided me with access to powerful tools that make this part of my job easy.

Never mind that I've used "I" a zillion times already in this post. I don't mean to lecture. My point is that your social relationship management (SRM) strategy is not truly 'social' if you're just throwing content out their via your social media activities. Not learning about how well your content resonates within your community. Not adjusting your activities accordingly.

Without the right tools, monitoring the reaction to all your social activities is impractical if not impossible. In the current issue of Oracle Profit Magazine, Meg Bear, GVP, Oracle Social Cloud, extols the virtues of More Conversation while providing an update on Oracle's SRM development strategy. 

“We help our customers understand who is the audience on that platform and what’s resonating with them," advises Bear. "That helps managers make good decisions about how and when to participate.”


To hone your Social Relationship Management strategy, download this free eBook Modern Best Practice for the Social Business, authored by Reggie Bradford, SVP, Oracle SRM Product Development.



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Friday May 08, 2015

Responding to Disruption: PWC CEO Survey

The CEO’s job is to see the big picture and determine priorities across all aspects of the organization: people, systems, processes, growth, finance.

PWC’s 18th Annual Global CEO Survey, ‘The Marketplace Without Boundaries: Responding to Disruption’, tallies CEOs’ insights across five themes:

  1. Growth: Optimism mixed with wariness
  2. Competition: seeking opportunities via digital transformation
  3. Partnering: unconventional collaborations
  4. Diversity: valuing the right mix of talent

When it comes to the fifth theme, Technology, the survey identified mobile, data mining/analytics, and security as strategically most important:


Oracle is uniquely positioned to provide solutions that help CEO's address these priorities (although (Robotics, 3-D Printing and Battery and Power Technologies aren't exactly in our wheelhouse). Organizations planning their digital transformation strategies can now access Oracle's free resources for adopting Modern Best Practice, founded in our experiences helping thousands of customers deploy modern technology solutions. Modern Best Practice exploits enabling technologies, including social, mobile, analytics, and Big Data, to help organizations of all sizes achieve more, faster, and with fewer resources.

Explore Oracle Modern Best Practice:



Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Wednesday May 06, 2015

It’s May: Is Your Customer Service Beachbody Ready?

If you’re trying to shape up your customer service practices, here’s a short and pithy video featuring Louis Ross, Beachbody’s VP of Coach Relations. Beachbody’s the creator of the nation's most popular fitness and weight loss solutions. The company’s mission, as Ross relates, is, “to end the trend of obesity in America and, eventually, around the world”.

Beachbody’s founders built a hyper growth company via their knack for developing brands that resonate with people—including P90X®, INSANITY®, and Hip Hop Abs®. Beachbody first became an Oracle ERP customer in 2008 when they were a much smaller company, with revenues generated by their 16 million customers and 200,000 coaches projected to exceed $1B in 2015. 

Beachbody is constantly refining their customer service processes to meet the needs of customers and coaches, with the cornerstone of offering multi-channel support.

“We see service at Beachbody as a way to extend the brand and be that word of mouth marketer that’s always so attractive and helps companies grow," says Ross. "It’s important that you have the right tools to meet your customers and coaches where they are and that might be on line, on a mobile device, via the telephone, online chat or social media."

Ross shares some facts and figures related to the incident management challenges Beachbody is  now addressing with Oracle Service Cloud:

  • 220k/day—contacts with customers and coaches
  • 33,500 FAQs—via online self service
  • 7.2m answer views—in 2014, up from 300,000 three years ago

Ross also points out that Oracle Service Cloud provides them with the ability to measure all the key performance metrics critical to maintaining their high levels of customer service.

“Quite frankly I can’t imagine how e could have handled the business we’ve seen in the last 12-18 months without Oracle Service Cloud,” concludes Ross.

If you're ready to stop procrastinating and whip your customer service into tip top shape, explore these free resources offered by Oracle to help you adopt Modern Best Practice for Service.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.


Friday May 01, 2015

Playing Catch Up With Cloud?

KPMG’s 2014 Cloud Survey Report, Elevating Business in the Cloud, tells us something that most of us already know: Cloud is now positioned as the key IT delivery model supporting innovation.

I’m not trying to be Captain Obvious by sharing this. But the reality I see in my daily life is that so many businesses that have not embraced cloud are falling behind their competitors. Whether you’re interacting with customer service, or purchasing a product, or managing an account, it’s frustrating to plod through outdated mechanisms when you know there’s a faster-better-easier way. It makes you behave like you do when you have slow internet.

It’s not about cloud for the sake of cloud. But cloud is most often the catalyst employed by organizations to exploit the enabling technologies of social, mobile, and analytics.

From the survey, “It’s clear now that while organizations may have come to the cloud to reduce costs, it’s not why they stay. The true potential of cloud lies in an organization’s ability to leverage this agile delivery model to transform the business.”—Rick Wright, Principal and Global Cloud Enablement Leader at KPMG

If your organization is playing catch up with cloud, explore the free resources Oracle now offers to help craft your strategy for adopting Modern Best Practice powered by cloud.


Jim Lein

Oracle for Midsize Businesses

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

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